Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide.
This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.
Highlights include:
- Why Custom Built abandoned the agency model and brought marketing in-house
- The unexpected way a YouTube series turned into a national TV show
- How they repurpose every episode into dozens of assets
- What makes their video-first culture actually work
- How one episode helped close a deal before sales even picked up the phone
If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.
🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales.
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