Built a $24M Company with This App—Then Fired My Top Rep

I’m just going to say it: if you run an HVAC, plumbing, roofing, or electrical business and still think you're just a home service company... you’ve already lost. You’re a tech company now. Period. In this episode of Exit Rich, I sit down with my friend and business partner Sebastian Jimenez—CEO of Rilla Labs and the mind behind the tech that helped me scale one of my roofing companies to $24M and a mid-8-figure exit in under 18 months.  No fluff. No theory. Real talk.

We break down: -Why your #1 sales rep is replaceable by AI—and I proved it -The exact moment I fired my top guy in the parking lot because he refused to use Rilla -How my team used Rilla’s AI game film to go from 18% close rates to over 40% -The real cost of ignoring technology—and how it’s already robbing you -What it looks like to build $3M+ months from zero in under a year -We also get personal—Sebastian shares how he went from doing stand-up comedy to building a VC-backed tech company that's reshaping the trades.

 And I talk about why nothing changed in my life until I stopped trying to be liked and started demanding excellence—from myself and my team. This isn’t a typical podcast episode. It’s an inside look at how we’re using AI to dominate markets, train teams faster than ever, and eliminate drama.

No gurus. No hype. Just the truth.

If you’ve ever: -Wondered why your team isn’t closing more… -Struggled to scale past $3M a year… -Or you’re tired of the same excuses from your sales reps... ...then press play NOW!

And I dare you—drop a comment after. Let me know what industry you're in. After this episode, you won’t be able to hide behind “I didn’t know” anymore.

Subscribe. Rate. Share. Because if you’re not moving forward, you’re already behind.

Follow my guest at: -Instagram: https://www.instagram.com/joinrilla/  -Website: https://www.rilla.com -Facebook: https://www.facebook.com -YouTube: https://www.youtube.com/@RillaMedia 

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 

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December 3-5, 2025 JW Marriott - Marco Island, FL

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Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

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