There’s a point in every entrepreneur’s journey where the truth smacks you in the face: you can’t outwork broken systems. Today, we dig into that moment with someone who rebuilt everything from the ground up. I’m joined by Jake Lawson, founder and CEO of Extraordinary Flooring — a 20-year veteran who pushed past $4M and built a movement dedicated to taking people from ordinary to extraordinary. Jake doesn’t just talk numbers. He talks about marriage, mindset, leadership, legacy — and the gritty realities of commercial work, cash flow pressure, team issues, and what scaling really takes. This episode hits hard because it’s raw, real, and immediately actionable.
Episode Highlights -Why most entrepreneurs should aim to sell at $10M–$20M, not chase unicorn fantasies -The mindset shift behind Jake’s personal brand: Make It Extraordinary -His bold plan to sell for $50M — and the roadmap to get there -Real talk on mentorship, hiring, accountability, and building teams that actually execute -How to keep your smile (and sanity) while grinding through the toughest seasons
Jake isn’t just building a business — he’s building a life that matches his ambition. His journey proves that success comes from alignment: the right systems, the right partner, the right mindset, and the right “why.” Whether you’re chasing your first million or swinging for a BHAG, this episode will sharpen you and fire you up to make your next move truly extraordinary.
Follow my guest at: -Instagram: https://www.instagram.com/extraordinaryflooring1/ -Webpage:https://extraordinaryflooring.com/blog/meet-the-face-behind-extraordinary-flooring-llc -Facebook: https://www.facebook.com/profile.php?id=100081582263184
Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:
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December 3-5, 2025 JW Marriott - Marco Island, FL
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Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
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Website: https://lbachmanncapital.com/
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