Why Contractors Stay Broke: This Is What Contractors Are Doing Wrong

What do building orphanages in Haiti and scaling 7-figure marketing agencies have in common?

ANSWER: Jordan Lung🔥

In this raw, inspiring, and no-fluff episode, Jordan Lung—founder of Trade Up Marketing—shares how he went from pastoring in Florida to becoming one of the most respected storytellers and marketing strategists in the trades. You’ll be captivated by his story on their family gumball machine legacy and what he’s teaching his kids about business from a young age. Whether you’re a contractor trying to grow your brand, or a leader wondering how faith and business collide, this episode is packed with real lessons and viral takeaways.

We dive into:

• Why every business must market in proportion to the greatness they claim
• The marketing mistakes that keep contractors broke
• How a bias toward “possible” landed Jordan a $250M Duke Energy project (with drones and helicopters)
• His gumball machine legacy—and how he’s teaching his kids entrepreneurship through passive income
• Why your personal brand is more powerful than any logo or slogan
• The hidden dangers of selling your agency to the wrong buyer

…and yes, we talk about church, charisma, content, and cold plunges!

This episode will make you rethink your entire business—from how you show up online to how you train your sales team. Don’t just listen—comment below on what hit home, and make sure to subscribe for more fire episodes like this.

Watch. Share. Build Your Brand.

🎯 Drop your biggest takeaway in the comments. I want to hear from YOU! 🔔 Subscribe so you don’t miss next week’s bomb.

Follow my guest at: Instagram: https://www.instagram.com/jordanleelung 

Facebook: https://www.facebook.com/jordan.lung 

https://www.facebook.com/tradeupmarketingco 

 

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

 

**Watch the full video episode on Lance’s Youtube.