Expert In You

Expert In You

”EXPERT IN YOU” is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming to help listeners scale their businesses effectively.

Episodes

June 11, 2025 12 mins

In this episode, Ann dives into why so many speakers, coaches, and consultants love getting on stage, guesting on podcasts, or running virtual rooms—but struggle to turn those speaking opportunities into consistent, predictable revenue. 

She challenges you to rethink your approach: Are you just inspiring your audience, or are you influencing buyers and building a true marketing and sales engine for your business? Ann uncovers the m...

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In this episode, Ann Carden sits down with award-winning designer Michael Pila, the creative force behind No Nonsense Web Design. Michael shares how he transforms websites into powerful marketing tools that do more than just look pretty—they actually help businesses connect with their ideal customers and stand out in the marketplace. The conversation delves into Michael’s unique experience working with nonprofits, local theaters, a...

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In this episode, Ann dives into one of the most common challenges faced by professional entrepreneurs, coaches, consultants, and agency owners: missing out on the biggest opportunities sitting right in front of them. 

Drawing from real-life client success stories and her own experience coaching experts for over 15 years, Ann reveals why scaling your business and increasing your revenue often isn't about chasing more leads or adding...

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In this episode, host Ann Carden dives deep into the world of podcasting with special guest Travis Chappell—one of the top names in the business podcasting space and the creator of the popular "Travis Makes Money" show. Travis shares his incredible journey from uncertain beginnings and door-to-door sales to building a successful media company, gaining thousands of listeners, and landing lucrative sponsorship deals.

 

In this conver...

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In this episode, host Ann Carden dives deep into a critical issue plaguing many talented consultants, coaches, and expert entrepreneurs—undervaluing themselves and undercharging for their brilliance. Ann shares real-life stories from her experience working with top-tier consultants who are truly the best at what they do, yet their income doesn’t reflect their expertise.

You’ll discover how powerful positioning, strategic sales conv...

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In this episode, Ann Carden is joined by Mitchell C. Beinhaker, an experienced business attorney with over three decades of practice in New Jersey and New York. Mitch specializes in helping business owners start, grow, and protect their ventures through proper legal procedures, business agreements, and strategic estate planning.

 

Together, Ann and Mitch get into the often-overlooked legal pitfalls that small and family-owned busin...

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In this powerful episode, I sit down with David Bland to explore his entrepreneurial journey and the Effective Market Testing (EMT) process transforming how businesses grow. 🚀 We dive into strategies for navigating uncertainty, acquiring clients, and using LinkedIn to expand your reach 📲—plus, David shares a real-world client success story you won’t want to miss. 💼 Ready to scale smarter? Don’t miss my exclusive invitation to a ...

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In this powerful episode of the Expert In You podcast, Ann Carden recaps a recent virtual event, revealing the keys to crafting a million-dollar offer 💰. She highlights common pitfalls to avoid and shares strategies for building and scaling a brand around a high-value offer. Drawing from her personal experience and proven insights, Ann unpacks what makes an offer truly compelling and how to position it for maximum impact. She exte...

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In this episode of Expert In You, Ann Carden welcomes Chris Troka, who shares insights from his business journey and the transformative impact of AI. They explore various types of AI employees and emphasize the importance of maintaining integrity in AI usage. Chris discusses how AI can enhance lead generation and podcasting, offering practical tips for those starting with AI and strategies for client acquisition. The conversation a...

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In this episode of Expert In You, Ann Carden breaks down the intricacies of personal branding, sharing her expertise in building a standout presence in any industry. She introduces the four Cs of personal branding—Clarity, Consistency, Credibility, and Connection—a powerful framework for establishing authority and influence. Ann dives into high-impact strategies that help entrepreneurs and coaches differentiate themselves, ensuring...

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In this episode of Expert In You, Ann Carden sits down with Ben Kniffen to discuss the evolving landscape of online networking post-COVID and the common pitfalls in paid advertising. Ben, from LinkedSelling, shares expert insights on the power of branding and storytelling in marketing, shedding light on the differences between B2B and B2C strategies and how to overcome skepticism in the sales process. The conversation also explores...

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In this episode of Expert In You, Ann Carden breaks down the entrepreneurial success formula, revealing the key strategies that drive business growth. She explores the power of speaking engagements to expand your influence and reach within your industry. 🎤 The conversation dives into multi-channel content sharing, hosting virtual events, and engaging with diverse audiences to maximize impact. Ann also shares proven marketing strat...

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In this episode of Expert In You, Ann Carden sits down with Steve Sawyer from SolvingX to discuss his journey into healthcare consulting and the strategies behind building trust and reducing costs in the industry. Steve shares powerful insights on problem-solving, client success stories, and the importance of simplicity in business. They dive into mentorship, brand positioning, and strategic client acquisition, highlighting the imp...

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In this episode of Expert In You, Ann Carden uncovers the revenue roadblocks that hold entrepreneurs back and the key strategies for positioning and differentiation in the market 🌟. She dives into the impact of AI and automation on pricing models, sharing insights on how to adapt to technological shifts for sustained growth. The conversation also explores social media algorithms and how to leverage them for maximum visibility and ...

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In this episode of Expert In You, Ann Carden sits down with Dr. Irena O'Brien to explore her fascinating journey from CPA to cognitive neuroscientist 🧠. Dr. O'Brien shares insights on coaching analytical professionals, unlocking client potential through dreams and desires, and leveraging the mind-body connection for peak performance. They discuss strategies for personal and professional growth, the power of small gains, and transf...

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In this episode of Expert In You, Ann Carden explores the powerful connection between fear and entrepreneurship 🚀. She reveals how fear and people-pleasing can stall business growth and shares personal experiences of overcoming criticism and self-doubt. Ann emphasizes the importance of pushing past judgment and recognizing fear as a barrier to success. She offers mindset shifts and actionable strategies to help entrepreneurs refra...

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In this episode of Expert In You, Ann Carden sits down with Mitch Axelrod to explore his business journey and collaboration with Brian Tracy 🎤. Mitch shares key insights on actualizing potential, maximizing opportunities, and leveraging intellectual property to drive success 💡. They discuss evolving sales strategies, the growing importance of intellectual property, and overcoming adversity, with Mitch offering powerful strategies...

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February 12, 2025 22 mins
In this episode of Expert In You, Ann Carden dives into the mindset of limitless achievement and wealth-building. She breaks down how to overcome roadblocks, cultivate resilience, and embrace constant growth to unlock your full potential. 🌟 Ann highlights the entrepreneurial journey, stressing the power of personal responsibility and continuous development in reaching new levels of success. 🚀 She also introduces the Million Dolla...

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In this episode of Expert In You, Ann Carden chats with Alex Sanfilippo about the creation and mission behind PodMatch 🎙️. They discuss the challenges podcasters face 🎧, especially during COVID-19 🌍, and the importance of focusing on a minimal viable product while embracing continuous improvement 🔄. Alex highlights the power of focus 🎯, the necessity of maintaining a single core offer 🔑, and strategies to gain traction and de...

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In this episode of Expert In You, Ann Carden dives into powerful strategies for expanding your consulting practice. She uncovers common pitfalls that hold consultants back and reveals how to optimize pricing for maximum profitability. 💡💰 Ann emphasizes the mindset shifts needed to elevate your market position, strengthen credibility, and increase perceived value. She also breaks down high-impact marketing systems, influence-build...

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