📘 David J. Bland: Testing Business Ideas with Real-World Innovation Founder of Precoil and Lead Author of Testing Business Ideas, David J. Bland is a recognized thought leader helping companies innovate with confidence. Based in Northern California, David brings a powerful blend of lean startup, design thinking, and business model innovation to the world’s most recognized brands.
🚀 From Startups to Global Giants Since founding Precoil in 2015, David has helped validate new products and business models for companies like GE, Toyota, Adobe, HP, and Behr—ensuring they’re building the right things before scaling.
📚 Author & Educator David co-authored the best-selling book, Testing Business Ideas (Wiley), alongside strategy legend Alexander Osterwalder, arming innovators with tools to de-risk and test ideas systematically.
💡 Giving Back to the Startup Ecosystem With over a decade spent scaling tech startups, David now mentors future founders through multiple Silicon Valley accelerators, sharing his expertise and commitment to sustainable innovation.
🔗 Connect with David J. Bland 🌐 Website: www.precoil.com/about 💼 LinkedIn: www.linkedin.com/in/davidjbland/overlay/contact-info/
(0:00) Introduction and guest welcome (1:18) David's career journey and EMT process (4:39) Client acquisition and LinkedIn's impact (8:16) Favorite client story and business challenges (15:28) Sponsor: Expert in You magazine (16:16) Client engagement and adapting during COVID (20:55) David's problem-solving and turning challenges into opportunities (26:22) Team design, big goals, and AI integration (30:38) Pricing, packaging services, and final thoughts (33:44) Closing remarks and workshop promotionPopular Podcasts
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