Dr. Irena O’Brien: Cognitive Neuroscientist & Founder of The Neuroscience School 🧠🔬 Dr. Irena O’Brien is a cognitive neuroscientist with nearly 30 years of expertise in psychology and neuroscience. After a successful career as a chartered accountant, she pursued her passion, earning a PhD in Psychology from the Université du Québec à Montréal. She conducted brain imaging and electrophysiological studies and later expanded her expertise through a postdoctoral fellowship at McGill University's Centre for Language, Mind, and Brain. 💡 Founder of The Neuroscience School Dr. Irena is the visionary behind The Neuroscience School, an innovative program that equips coaches and health professionals with accessible, evidence-based tools to apply neuroscience in their work. She is on a mission to debunk misinformation in the media and simplify neuroscience for practical use. 🧠 Passion for Brain Health & Aging She has a deep interest in how lifestyle choices impact brain health, mood, and cognition as we age. Believing that a healthy mind requires a healthy body, Dr. Irena empowers individuals to improve their own lives—and those of their clients—by applying practical neuroscience strategies. 📩 Connect with Dr. Irena: 🌐 Website: https://neuroscienceschool.com/ 🔗 LinkedIn: https://www.linkedin.com/in/irenaobrien/
(0:00) Introduction and welcome to Dr. Irena O'Brien (1:14) Dr. O'Brien's journey from CPA to cognitive neuroscientist (5:49) Overcoming challenges in coaching analytical professionals (9:37) Unlocking client potential by tapping into dreams and desires (14:16) Sponsor: Expert in You Magazine (15:27) Exploring the mind-body connection in performance (20:23) Strategies for effective personal and professional shifts (22:41) Embracing small steps and the power of incremental gains (24:25) Transforming sales success through belief change (26:38) Consistency and cognitive optimization in business (27:35) Debunking the ten thousand hour rule (29:17) Exercise, productivity, and cognitive health for entrepreneurs (31:40) The science of brain plasticity and embracing change (32:47) Contact details for Dr. Irena O'Brien (33:20) Podcast closing and listener engagementPopular Podcasts
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