Scott Hollrah, founder of VENN Technology, joins Nic to talk about building an integration-first consultancy that started in his home office and now operates from Grapevine, Texas. Scott explains why VENN leads with integration projects before CRM work, and how “delighted partners” became their core value and referral engine (featuring their unforgettable mascot, Bjorn the Yeti).
They dig into the human side of technical projects—extracting real requirements by asking precise questions, “peeling the onion,” and translating vague goals into actionable data flows. Scott shares a mentor’s advice that shaped his career: the best consultants don’t have the best answers—they ask the best questions.
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