Publicity is one of the most misunderstood parts of an author’s career, and in this episode of Fully Booked, we break down what it really involves. Publicist and author Terena Bell joins Craig and Roland to explain how writers can approach publicity with clear goals, whether the aim is to sell more copies, reach new readers, or secure recognition in libraries and the media.
From podcasts and library pushes to finding unexpected outlets beyond the book world, the discussion explores practical strategies authors can use to draw attention to their books. While Terena shares insight into how effective publicists can support authors, she also warns against common traps such as cookie-cutter campaigns and costly hourly billing models. Packed with tips and real-world examples, this episode offers a focused guide to making publicity serve your goals, whether by hiring an expert or putting the strategies into practice yourself.
Terena Bell https://terenabell.com/bookpr/
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