Welcome to the inaugural episode of Genuin Connections, a video podcast series where we dive deep into the minds of marketing and media thought leaders shaping the future. In this debut episode, Matt Wurst sits down with Marc Scarpa, founder and CEO of DeFiance Media, to explore the intersection of storytelling, technology, and community.
Marc shares his trailblazing journey in participatory media, from pioneering live digital events in the 1990s to leveraging AI and blockchain to empower creators and brands today. Together, Matt and Marc discuss the evolution of decentralized storytelling, the role of data in crafting authentic narratives, and how artists and brands can reclaim ownership of their communities in a rapidly shifting digital landscape.
📌 Key topics covered:
- The future of storytelling through decentralized platforms
- How AI is transforming media with tools like Roxanna, the first digital twin news anchor
- Empowering creators to build their own fan ecosystems and bypass traditional gatekeepers
- Why brands should avoid over-relying on data for strategy and embrace innovation
- Building authentic connections in a fragmented, community-driven media world
This episode is packed with insights for marketers, media professionals, creators, and anyone looking to stay ahead in a dynamic digital environment.
Don’t miss this compelling conversation as we set the stage for the future of media innovation.
🎥 Watch now and subscribe for more episodes featuring industry pioneers and bold ideas that inspire!
#GenuinConnections #Storytelling #CommunityEngagement #MediaInnovation #AI #DecentralizedMedia #MarketingStrategy
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