In this episode of Genuin Connections, Matt Wurst sits down with Ruth Yomtoubian, VP of Global Innovation at VSP Vision, for a powerful and practical conversation on what it really takes to drive innovation at scale.
From building cross-functional AI strategies to empowering providers and shifting outdated “build-it-here” mindsets, Ruth shares how she’s helping transform one of the most established healthcare brands into a future-forward ecosystem of connected care.
You’ll hear insights on:
🔹 Human-centered AI integration
🔹 Grounded innovation vs. hype cycles
🔹 Designing with all five senses in mind
🔹 The role of storytelling in scaling ideas
🔹 Community, curiosity, and collaborative leadership
This is an episode for anyone navigating complexity, pushing for real impact, and ready to lead with intention.
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