What happens when one of the world’s most iconic storytelling brands reimagines how ideas are discovered, shared, and scaled?
In this episode of Genuin Connections, Tricia Maia, Head of Product at TED and the visionary behind TED Shorts, joins us to discuss how TED is evolving in the age of short attention spans, AI, and community-powered content.
From embracing new content formats and social video to navigating the ever-present build vs. buy vs. partner debate, Tricia shares candid insights into TED’s product strategy, innovation roadmap, and the future of digital learning.
🔍 Inside this episode:
- The rise of TED Shorts and short-form storytelling
- AI’s role in personalization, moderation, and (eventually) creation
- Lessons from the TEDx community for digital curation
- Format innovation and expanding beyond the TED Talk
- Why Genuin became a strategic tech partner
- The power of community-led discovery and feedback
Whether you’re a brand leader, product strategist, or content nerd, this episode is packed with wisdom on how to meet audiences where they are—without losing what makes you distinct.
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