What happens when you mix community-driven strategy, creative agility, and a cold beer? You get Dana Hork. 🍻
In this episode of Genuin Connections, host Matt Wurst sits down with Dana Hork, founder and CEO of Beers with Friends, to talk about building brands that actually connect. From leading social at Walmart to launching a new kind of creative agency, Dana has consistently delivered big ideas that are both remarkable and makeable.
They dive into:
- Why brands must build with their communities, not just for them
- How decentralized storytelling empowers employees and scales authenticity
- The “Brand in a Can” framework for earning trust
- What it really takes to innovate inside large organizations
- Turning insights into action through agile, sprint-based creative work
With beer puns, marketing wisdom, and honest reflections, this conversation is a must-listen for marketers looking to move fast, stay real, and build brands people actually care about.
🎧 Cheers to great work, real impact, and genuine connection.
#DanaHork #BeersWithFriends #GenuinConnections #MarketingStrategy #BrandBuilding #AuthenticMarketing #Innovation #RetailMarketing #MattWurst #CMOPodcast #CreativeLeadership #CommunityMarketing
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.