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August 20, 2025 24 mins

Podcasting is one of the best ways to grow your brand and reach new people. But with AI tools changing how we create and share content, it’s important to know what really works and what to avoid.

In this episode, Jessica Rhodes talks about how AI is being used in podcasting, both the good and the risky. She shares tips on how to stand out, how to get invited on the right shows, and what the most successful guests do differently. We also talk about the value of being consistent, when to start small, and how podcasting can help grow your business over time.

Jessica Rhodes started Interview Connections in 2013, the first agency that helped business owners get booked on podcasts. Her team has booked over 30,000 interviews for more than 800 clients. She’s helped entrepreneurs use podcasting to get more leads, sell more books, and grow their business through real, human conversations.

Timestamp: 00:00 Intro 00:26 Background of Jessica Rhodes 01:06 How AI Has Changed Podcasting 02:04 Positive Ways AI Is Being Used in Podcasting 03:31 Ways AI Can Get You in Trouble 04:45 Initial Steps to Get Your Name Out There 06:36 How Important Differentiation Is to Stand Out 08:20 Next Steps After Building Your Brand 10:19 The Process of Finding Podcast Guests 13:12 The Role of Consistency in Podcasting 14:32 Starting on Small Podcasts Before Bigger Ones 15:40 Big Name Shows That Are Pay to Play 17:36 Other Ways to Grow Your Business Besides Podcasting 20:26 What the Top 1% of Successful Clients Do 21:48 How Many Podcasts to Do Over Time 22:14 Best Results from Long-Term Podcasting 23:30 What to Know Before Starting a Podcast 24:19 Connect with Jessica Rhodes

Connect with Jessica Rhodes to learn more about Podcasting 🔗Instagram: https://www.instagram.com/interviewconnections/  🔗LinkedIn: https://www.linkedin.com/in/jessica-rhodes-9a291020/  🔗Facebook: https://www.facebook.com/profile.php?id=8227848/  🔗Podcast: https://interviewconnections.com/ 

#podcasting #podcastgrowth #podcaststrategy #podcasttips #podcastguesting

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Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

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