AI search is transforming how people discover information online. Instead of competing for clicks on a results page, the new challenge is earning visibility within conversational answers. For enterprise brands, that shift represents both a risk and an opportunity, and those who learn to optimize for large language models (LLMs) are already seeing measurable growth in exposure and trust.
In this episode, Mike King shares how his agency iPullRank achieved a 661% increase in ChatGPT visibility for a Fortune 500 brand using the Relevance Engineering framework he developed. He explains the content restructuring and semantic optimization tactics that led to the results, how to format pages for retrieval in AI systems, and which tools actually help, including Market Brew and Profound. Mike breaks down off-page strategies that still matter, how to measure visibility across AI platforms, and what metrics to focus on beyond clicks and traffic.
Mike King is an award-winning marketing leader, SEO expert, and founder of iPullRank, a top digital marketing agency trusted by brands like Adidas, American Express, and MGM Resorts. Known for blending SEO, content strategy, and generative AI, Mike’s campaigns have driven over $4 billion in client revenue. Recognized by USA Today and LinkedIn as a top voice in SEO, he has spoken at major conferences including SXSW and MozCon.
Timestamp: 00:00 Introduction 00:29 Mike King’s Background 00:52 Case Study: Driving Visibility for a Fortune 500 Brand 04:54 Content Optimization Strategies for AI Search 08:42 Off-Page Strategies for Smaller Brands 11:15 Differences Between Ranking in Google and ChatGPT 14:42 Measuring Progress and Success in AI Search 17:01 Conversion Rates in AI SEO vs. Traditional SEO 18:26 Misconceptions in AI LLM Optimization 21:39 The Future of SEO and Personalized Search 26:09 Connect with Mike King Mentioned Tools 06:03 Market Brew https://marketbrew.ai/ 14:52 Profound https://www.tryprofound.com/
Connect with Mike King to learn more about ChatGPT SEO Optimization and Relevance Engineering 🔗 Website: https://ipullrank.com/ 🔗 LinkedIn: https://www.linkedin.com/in/michaelkingphilly/ 🔗 X: https://x.com/iPullRank/ 🔗Instagram: https://www.instagram.com/ipullrank/ 🔗 YouTube: https://www.youtube.com/@iPullRankSEO/ 🔗 Relevance Engineering: https://ipullrank.com/relevance-engineering-introduction/
Keywords SEO, relevance engineering, AI search, content optimization, digital marketing, ChatGPT, Google rankings, conversion rates, marketing strategies, Fortune 500
#aiseo #llmseo #chatgptseo #seostrategy #relevanceengineering #seo
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