How Multi-Identity Marketing is Unlocking the Next Wave of Performance | Sarah Levinger

Marketing is changing fast, and the best brands are the ones that truly understand their customers. Multi-identity marketing is about seeing people as more than just one thing. Your customers have different sides, emotions, and goals. When your ad speaks to those real parts of who they are, it connects in a way that drives real results. It’s not about guessing or using broad groups, it’s about creating messages that feel personal and true.

In this episode, Sarah Levinger explains how to use identity-based marketing to improve your ad performance. She shares how to find customer identities by looking at reviews, how to turn those insights into headlines, and how to mix emotion with data to build a brand that performs. You’ll also hear her step-by-step process for turning what people feel into copy that works.

Sarah Levinger spent 10 years learning what really makes people buy. After seeing brands struggle to connect with their audience, she found that real growth comes from understanding how people think and feel. Today, she helps businesses use buyer psychology to create marketing that speaks to real people and builds strong, lasting connections.

Timestamp: 00:00 Intro   00:28 Background of Sarah Levinger   01:10 What Is Multi-Identity Marketing?   02:21 How to Build Out Multi-Identity Marketing for Clients   06:18 How to Figure Out the Identities of Target Customers   07:45 Capturing Identities from Reviews   08:44 How to Transform Identity Data from Reviews into Copy   12:31 Process of Creating a Headline from Data   14:10 How to Get Identity Emotions When a Brand Is New   15:59 Other Things to Consider When Building an Identity Strategy   17:56 Example Strategy Scenario: Skincare Client   22:28 Process of Building a Tactical Brand   23:21 Keys to Success in Building a Tactical Brand   27:44 How to Build Experience for Your Brand   29:32 Difference Between Brand and Performance   30:24 How to Test Ad Ideas Using Emotions and Identities   33:23 Important Things to Consider for Business Owners   37:21 Connect with Sarah Levinger

Connect with Sarah Levinger to learn more about performance marketing 🔗 LinkedIn: https://www.linkedin.com/in/sarahlevinger/   🔗 X: https://x.com/SarahLevinger/  🔗 Podcast: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629/  🔗 Website: https://www.tetherinsights.io/  

#marketingstrategy #adcreative #performancecreative #performancemarketing #identitymarketing

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