How To Build Your Personal Brand With Organic Content On LinkedIn | Alexis Scott

Growing your personal brand on LinkedIn doesn’t need to be complicated. With the right content and a clear plan, you can build trust, grow your audience, and open new doors for your career or business, all without spending money on ads.

In this episode, Alexis Scott shares how she helps people grow on LinkedIn using organic content. She explains where to start, how to set goals, and what kind of content actually works. We talk about building a content system, staying consistent, and how to write posts that feel real and connect with the right people. She also covers the best times to post, how to handle engagement, and the most common mistakes to avoid.

Alexis Rivera Scott is a LinkedIn™ Ghostwriter, Brand Marketing Consultant, and the creator of The Fairy Job Mom™. After getting laid off in 2020, she used LinkedIn to rebuild her career and now helps others do the same. Her writing has been seen by millions, and her advice has been featured in places like the Wall Street Journal and Medium. Today, she helps job seekers and business owners grow by sharing their stories in a simple, honest way.

Timestamp: 00:00 Intro   00:26 Alexis Scott’s Background   01:07 Where to Start When Increasing Organic Reach on LinkedIn   01:49 Setting Different Goals for LinkedIn Growth   04:02 LinkedIn as a Revenue Generator vs. Thought Leadership: Content Strategy Differences   07:47 How Alexis Expands Organic Reach for Her Own Brand   09:26 What to Do After Defining Your LinkedIn Goals   11:56 How to Build a Content Repository   14:58 Pillars of Success in Writing Great LinkedIn Content   17:50 Best Times to Publish on LinkedIn   19:09 How Important Personal Engagement Is on LinkedIn   21:32 Outsourcing LinkedIn Engagement: What to Know   23:09 Common Mistakes When Growing on LinkedIn   25:16 What the Top 1% of Successful Clients Have in Common   27:40 Setting the Right Expectations for LinkedIn Growth   29:33 How to Include Pitching in Your LinkedIn Strategy   31:18 Key Things to Know Before Starting LinkedIn Growth   34:28 Connect with Alexis Scott 

Connect with Alexis Scott to learn more about LinkedIn Growth 🔗 LinkedIn: https://www.linkedin.com/in/alexisjscott/  🔗 Website: https://www.heritagenarrative.com/  

#linkedingrowth #linkedincontent #linkedinmarketing #linkedinstrategy #linkedinwriting

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