Growing a newsletter to 100,000 subscribers takes more than just running Facebook ads. It requires the right strategy, messaging, and landing page optimization. A well-crafted campaign can turn visitors into engaged subscribers and drive long-term growth.
In this episode, Andy Austin breaks down the exact steps to grow a newsletter using Facebook ads. He shares real examples of high-converting landing pages, the best ad formats, and how to lower your cost per lead. You’ll also learn whether you need assets, how to optimize your campaign, and the typical conversion rate. If you’re looking to increase your subscriber base profitably, this episode is packed with insights you can use.
Andy Austin has helped clients drive $20M in profits through Facebook ads and has worked with newsletters to grow them to over 100,000 subscribers profitably. He partners with fast-growing consumer brands to scale their businesses using proven Facebook ad strategies and insights from behavioral science, backed by experience managing over 100 accounts and $10M+ in ad spend.
Timestamp:
00:00 Intro
00:27 Andy Austin’s Background
00:53 Starting Point to Grow to 100,000 Subscribers
02:45 Example Situation: How to Grow a Newsletter
05:30 Assets Needed to Effectively Promote
10:38 Next Steps After Setting Up a Newsletter
11:17 Example of an Effective Landing Page
16:40 Typical Conversion Rate of an Effective Landing Page
17:55 Number of Subscribers from the Landing Page
19:00 Next Steps After the Landing Page
21:54 Best Formats for Ad Campaigns
24:05 How to Do Targeting on Facebook Ads
30:13 Average Cost Per Lead
31:22 Other Things Business Owners Need to Know to Run a Successful Campaign
32:39 Connect with Andy Austin
Mentioned Tools
06:03 Beehiiv https://www.beehiiv.com/
06:13 Kit https://kit.com/
08:26 HypeFury https://hypefury.com/
32:01 SparkLoop https://sparkloop.app/
Connect with Andy Austin to learn more about Facebook Ads and Newsletters
🔗 X: https://x.com/andyaustinads
🔗 LinkedIn: https://www.linkedin.com/in/andyaustinadsora/
🔗 Website: https://adsora.com/
#newslettergrowth #newsletterstrategy #facebookads #facebookadvertising #fbads
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