Growing to a million dollars in revenue in your first year sounds impossible, but it’s achievable with the right foundation. It comes down to building a strong value proposition, making smart hiring decisions early, and creating systems that let you scale without outside capital.
In this episode, Erik Huberman shares how he launched Hawke Media and hit seven figures right out of the gate. We talk about what set the company apart in its early days, how its unique selling point evolved, and why culture and innovation became central to long-term growth. Erik also opens up about leading as CEO, building a strong M&A strategy, and where he sees marketing headed in the future.
Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has helped scale over 5,000 brands and generated billions in revenue. He’s also the founder of Hawke Ventures, creator of the AI-driven Hawke.AI platform, and author of the bestselling book The Hawke Method. With a track record of building, scaling, and investing in businesses, Erik is recognized as one of the top voices in entrepreneurship and marketing today.
Timestamp:
00:00 Intro
00:25 Background of Erik Huberman
01:08 The Story Before Hawke Media
04:50 Building Hawke Media: Early Days & Unique Differentiators
06:11 How the Unique Selling Point Has Changed Over the Years
08:04 Navigating Growth in the Early Days: Hiring & Team Dynamics
09:24 Recruiting Talent From Other Companies
10:32 Driving Innovation: Culture & Systems
13:24 Role as CEO
14:13 M&A Strategy: Acquiring Agencies for Growth
16:32 Looking Ahead: Future Trends in Marketing
17:54 What Is GEO?
20:12 Connect With Erik Huberman
Mentioned sites:
18:31 Gumshoe AI https://www.gumshoe.ai/
Connect with Erik Huberman to learn more about Business Growth
🔗 Website: https://erikhuberman.com/
🔗 LinkedIn: https://www.linkedin.com/in/erikhuberman/
🔗 Facebook: https://www.facebook.com/erikhuberman/
🔗 Instagram: https://www.instagram.com/erikhuberman/
🔗 X: https://x.com/ErikHuberman/
🔗 Podcast: https://podcasts.apple.com/us/podcast/hawketalk/id1534940129/
#entrepreneurship #startuplife #businessgrowth #scaleyourbusiness #brandbuilding
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🔗 Digital Marketing Website: https://fortressgrowth.com/
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