How to Increase Customer Loyalty by 45 % with Handwritten Notes | David Wachs

Customer loyalty isn’t just about points and discounts. It’s about making people feel seen. In a world flooded with emails and automated messages, a handwritten note can be the thing that sets your business apart.

In this episode, David Wachs shares how businesses are increasing retention by up to 45% using handwritten letters. He explains what works, what doesn’t, and how to decide if this strategy fits your brand. From cost to design choices and real-world case studies, David breaks down everything you need to know to get started.

David Wachs is the founder of Handwrytten, a company using robots to help businesses scale handwritten outreach. He’s on a mission to bring back real connection in customer communication and has helped top brands and nonprofits create more meaningful relationships through simple, thoughtful gestures.

Timestamp:

00:00 Intro

00:25 Background of David Wachs

00:44 Types of Businesses That Benefit from Handwritten Notes

02:13 What Handwritten Letters Look Like

04:05 How to Increase Customer Retention by 45%

06:39 Cost of Handwritten Letters

07:02 Case Study: Handwritten Letters for the Average Business Owner

08:06 Should Cards Be Branded or Not?

09:18 Key Considerations Before Testing Handwritten Letters

10:16 How Handwrytten Started and Found Success

15:48 Connect with David Wachs

 

Connect with David Wachs to learn more about personalized marketing

🔗 LinkedIn: https://www.linkedin.com/in/davidwachs/  

🔗 Company: https://www.handwrytten.com/ 

 

#customerloyalty #customerretention #customerexperience #personalizedmarketing #brandloyalty

 

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