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September 3, 2025 27 mins

Getting customers to buy from you once is good, but getting them to come back again and again is where real growth happens. The right strategies can turn a one-time buyer into a loyal fan who keeps choosing your brand over others.

In this episode, Idris Farjad breaks down how e-commerce brands can boost their repurchase rate by 40% using smart email marketing and subscription models. He shares practical ways to integrate subscriptions, use high-value gifts at the right time, create content that keeps customers engaged, and run campaigns that lift both retention and revenue. You’ll also hear tactics for better newsletters, pay day sale strategies, and subtle design changes that drive results.

Idris Farjad is the founder of Retentiononly, a boutique email marketing service focused on helping a select group of brands succeed. With four years of hands-on experience and over €32,000 invested in learning from top German-speaking market experts, he applies proven methods without spreading himself too thin. His approach is all about giving each client the attention they need to grow steadily and profitably.

Timestamp: 00:00 Intro 00:24 Background of Idris Farjad 00:55 Starting Process to Maximize Retention Rate with Email Marketing 01:58 How to Optimize Subscriptions 04:01 Why You Should Integrate Subscriptions in Your Business 05:07 High-Value Gifts Incorporated in Subscription Models and When to Give Them 06:36 Average Number of Months Customers Are Retained with the Subscription Model 06:59 Email Marketing Strategies to Improve Retention and Revenue 09:01 Other Hacks Working Well in Email Marketing 10:32 Traditional Newsletters: How Frequently Should They Be Sent 12:07 Value-Based Email Content 12:52 Types of Topics Brands Can Go After Based on Their Niche 13:44 Using AI to Come Up with Topic Ideas 15:15 Importance of Having Different Value-Based Content in Emails 16:01 Market Research Process 18:38 Creative Approaches to Grow Business: Client Side 21:30 Email Footer Strategy to Increase Campaign Revenue 22:47 Payday Sale Strategy 24:44 Core Similarities of Most Successful Clients in Email Marketing 26:34 Connect with Idris Farjad

Connect with Idris Farjad to learn more about Email Marketing 🔗 Linktree: https://linktr.ee/retentiononly/   🔗 Website: https://retentiononly.com/   🔗 X: https://x.com/IdrisEcom_email/   🔗 LinkedIn: https://www.linkedin.com/in/idris-farjad-622846197/  

#emailmarketing #emailmarketingstrategy #ecommercegrowth #customerretention #retentionmarketing

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

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