Increasing your revenue through email marketing isn’t about sending more emails—it’s about sending the right ones. A strong email strategy focuses on building trust, personalizing content, and understanding what your audience actually wants. When done right, email marketing becomes one of the most powerful tools for driving consistent growth.
In this episode, Bridget Poston shares how e-commerce brands can increase revenue by 43% in just 60 days using Human First email marketing. She breaks down the key elements of high-converting email copy, how to segment audiences effectively, and the right balance between promotional and value-driven content. Bridget also reveals the biggest mistakes brands make in email marketing and the high-leverage activities that drive the best results.
Bridget Poston helps e-commerce brands and coaches get hidden revenue from their email lists with her Human First Sales Strategy. Her approach focuses on personalization, trust-building, and using zero-party data to craft emails that truly resonate. Through her Email Pulse Check and strategic game plans, she helps businesses optimize their email marketing for long-term growth and stronger customer relationships.
Timestamp:
00:00 Intro
00:34 Bridget Poston’s Background
03:13 First Steps in Human-First Email Marketing
07:08 Strategy for Targeting Different Audiences
09:47 What Human-First Copy Really Means
12:30 Understanding Community-Building Content
15:52 High-Leverage Activities in Email Marketing
18:16 The Right Number of Emails to Send
20:33 How Many Promotions to Send Per Month
22:49 Common Email Marketing Mistakes E-Commerce Brands Make
24:16 Key Traits of the Most Successful Clients
26:21 Other Factors for a Successful Email Marketing Campaign
27:45 Connect with Bridget Poston
Mentioned Tools
09:29 Klaviyo https://www.klaviyo.com/
Connect with Bridget Poston to learn more about Email Marketing
🔗 LinkedIn: https://www.linkedin.com/in/bridgetposton/
🔗 Instagram: https://www.instagram.com/bridgetcposton/
🔗 Website: https://beelinecopy.com/
#emailmarketing #emailmarketingstrategy #emailmarketingtips #humanfirstmarketing #humanfirstcopy
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