Getting featured in the media isn’t just about luck. It’s about positioning yourself as an expert with a message that stands out. A strong media presence can boost your credibility, attract new opportunities, and even improve website conversion copywriting by making your brand more trustworthy.
In this episode, Kerry Barrett shares her step-by-step approach to landing media features without a PR team. She covers how to craft the right pitch, follow up effectively, and create an on-camera presence that commands attention. Kerry also talks about how business owners can develop an alter ego while staying true to themselves, handle public relations outreach, and use media exposure to drive real business growth.
Kerry Barrett is an Emmy award-winning news anchor turned media coach who helps business owners build visibility and credibility. She teaches professionals how to position themselves as industry leaders, get featured in the press, and communicate with confidence. Kerry’s strategies help businesses break through the noise and gain the recognition they deserve.
Timestamp:
00:00 Intro
00:41 Kerry Barrett’s Background
02:08 Preparing for Public Relations
05:28 Public Relations Tips for Business Owners
07:25 Building an Alter Ego on Stage
13:27 Public Relations Outreach Process
18:24 How Often to Follow Up During Outreach Process
23:20 Top 1% of Public Relations Clients
26:08 Key Public Relations Insights for Business Owners
Connect with Kerry Barrett to learn more about Public Relations
🔗 LinkedIn: https://www.linkedin.com/in/kerrybarrett/
🔗 Course: https://courses.kerrybarrett.com/the-pitch-perfect-framework
#publicrelations #pr #prstrategy #publicrelationtips #earnedmedia
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