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July 23, 2025 20 mins

Growing a business fast takes more than just a good idea. It takes the right plan, clear messaging, and knowing where to focus your time. When you get those things right, signing up new clients becomes much easier.

In this episode, William Milliken shares how he signed up 487 new clients in just 30 days. He talks about the exact steps he took to grow Swoop Scoop, from running Meta ads to getting more referrals and keeping customers happy. We also get into when to grow your team, how to build a strong business community, and simple ways to lower churn.

William Milliken is the founder of Swoop Scoop, a dog waste removal business that now brings in millions every year. He’s started and scaled several home service businesses and now helps others do the same through his Poop Scoop Millionaire community. William is all about sharing real, tested strategies that work, even in industries most people wouldn’t expect.

Timestamp: 00:00 Intro 00:25 Background of William Milliken 01:58 Other Industries William Milliken Started In 03:15 Tactics That Helped Swoop Scoop Scale Quickly 04:21 Getting Customers with Meta Ads 05:19 Types of Ads That Actually Work 05:56 Ad Channels Used to Scale the Business 07:50 When to Expand the Business 08:49 The People Side of Business 10:30 How to Reduce Business Churn 11:19 Team Structure for Growth 12:04 What Growth and Scaling Look Like 12:40 Building a Community for Business Growth 14:30 Resource Platforms for the Community 15:17 How Affiliates Can Get Involved 16:41 Top Lessons from Growing a Business 17:24 Referral Strategy 18:25 Leadership Principles and Building Culture 19:29 Connect with William Milliken

Connect with William Milliken to learn more about growing a business from scratch 🔗 Blog: https://scoopstart.com/  🔗 YouTube: https://www.youtube.com/@Scoop-Start   🔗 Skool: https://www.skool.com/poop-scoop-millionaire/about  

#businessgrowth #growingabusiness #clientacquisition #scalingstrategies #businessgrowthtips

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

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