SEO Is Dead Without This | Georgia Tan

Getting to the top of Google isn’t enough anymore. What really matters is what people do after they click. That’s where Search Experience Optimization (SXO) comes in. SXO combines SEO, user experience, and conversion strategies to make sure your website is easy to use and gets real results. It's all about helping people find what they need and take action once they’re on your site.

In this episode, Georgia Tan explains why SEO doesn’t work well on its own anymore and how SXO helps turn traffic into leads or sales. She shares her step-by-step process, a case study with real numbers, and simple ways you can improve your website today. Georgia also talks about what every business owner should know before starting with SXO so you don’t waste time or money.

Georgia Tan is an SEO and SXO consultant with almost 10 years of experience helping brands grow through organic search. She’s the Co-founder and Head of Search at Switch Key Digital, where she helps businesses build websites that not only rank on Google but also feel easy to use and lead to real growth.

Timestamp: 00:00 Intro   00:27 Georgia Tan’s Background   01:00 What Is Search Experience Optimization (SXO)   04:37 Process in Search Experience Optimization   10:08 Benefits of Search Experience Optimization   11:15 Search Experience Optimization Case Study   14:03 Quick Wins to Improve Conversions   17:23 What Business Owners Should Know Before Starting SXO   19:48 Connect with Georgia Tan 

Connect with Georgia Tan to learn more about Search Experience Optimization 🔗 LinkedIn: https://www.linkedin.com/in/georgiaswtan/  🔗 Website: https://www.switchkeydigital.com/  

#sxo #searchexperienceoptimization #userexperience #sxostrategy #seo

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