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June 27, 2025 1 min

SEO isn’t just about rankings.

For billion-dollar brands, it’s about proving ROI, and aligning every tactic with business goals.

That means testing across millions of pages. Navigating internal teams. And scaling what works, FAST.

In this episode, Nik Ranger shares what changes when you go from small business SEO to enterprise SEO.

→ How to align SEO with high-level business outcomes → The sampling method she uses for huge SEO tests → Where most large brands still get technical SEO wrong → How to win support even with politics and slow dev teams → The role of AI in technical SEO going forward

Nik is a Senior Technical SEO Consultant and Chair of SEO Collective Australia. She’s helped brands big and small win with smart strategy, clean site architecture, and data-driven audits.

If you're working on or dreaming of enterprise SEO wins, this one’s packed with insights.

🎧 Teaser is out now. Full episode drops soon.

Follow @iamgerrid for more SEO and business growth playbooks.

#technicalseo #technicalseostrategy #technicalseotips #seo #seostrategy #growthboss #businesspodcast #marketingpodcast #florida #usa

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Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/ 

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