SEO Secrets Behind Billion-Dollar Brands | Nik Ranger

Great SEO isn’t just about traffic. It’s about making sure your strategy supports the big picture. For billion-dollar brands, SEO needs to be smart, scalable, and fully aligned with business goals. That means testing across millions of pages, proving ROI, and navigating internal teams to get things done. 

In this episode, Nik Ranger shares the mindset shift that happens when going from small business to enterprise SEO. She breaks down how to align SEO with broader business goals, avoid common technical mistakes, and deal with internal challenges like politics and slow implementation. Nik also explains how to measure ROI at scale, how AI is changing the SEO landscape, and what it takes to win big proposals with major brands.

Nik Ranger is a Senior Technical SEO Consultant, Google Women Techmakers Ambassador, and Chair of SEO Collective Australia. She’s worked with brands of all sizes, helping them build strong strategies through data, content, and technical audits. Known for her work in competitive spaces, Nik is passionate about turning complex problems into clear wins for the businesses she works with.

Timestamp: 00:00 Intro 00:26 Nik Ranger’s Background 00:59 Biggest Mindset Shift When Moving from Small Business to Enterprise SEO 03:39 How to Align SEO Strategies with Broader Business Goals 09:19 Sampling Size for SEO Tests Across Millions of Pages 12:27 How to Approach ROI for SEO at the Enterprise Level 14:55 Content Strategy That Drives Long-Term Traffic 17:18 Common Technical SEO Mistakes in Large Enterprises 26:07 Barriers to Implementing SEO Best Practices 31:56 How to Navigate Internal Politics to Drive SEO Initiatives 36:16 How Technical SEO Will Evolve with AI 42:16 Winning an SEO Proposal for a Million-Dollar Brand 45:28 Connect with Nik Ranger

Connect with Nik Ranger to learn more about Technical SEO 🔗 LinkedIn: https://www.linkedin.com/in/nik-ranger/   🔗 Instagram: https://www.instagram.com/nikranger/   🔗 X: https://x.com/nikrangerseo/  

#technicalseo #technicalseostrategy #technicalseotips #seo #seostrategy

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