The State of The SEO Industry in 2025 | Jesper Nissen

SEO in 2025 looks very different from what it did even a few years ago. Search engines are factoring in new signals, AI is reshaping how content gets surfaced, and link building continues to evolve in unexpected ways. Understanding where the industry is headed can help you stay ahead instead of playing catch-up.

In this episode of the Growth Boss Podcast, host Gerrid Smith interviews SEO expert Jesper Nissen, who shares insights on the current state of SEO, effective link building strategies, and the impact of social media and AI on search rankings. Jesper discusses the importance of cloud stacks for local SEO, manual link building techniques, and the significance of anchor text. He also highlights the benefits of press releases, the emerging trend of Parasite SEO, and strategies for optimizing YouTube content. The conversation emphasizes the need for a strong online presence and topical authority to succeed in today's SEO landscape.

Jesper Nissen is a seasoned SEO professional with over 18 years in IT and digital marketing. He built one of the first SEO-friendly CMS platforms back in 2008 and later founded SEO Danmark. Known for pioneering work in cloud stacking and link environment diagrams, he brings a scientific approach to SEO shaped by his background in physics. Jesper frequently speaks at industry events, sharing his findings from ongoing experiments that reveal how search algorithms really behave.

Timestamp:

00:00 Intro 0:25 Jesper Nissen’s Background 01:09 Link Building Strategies That Works Today 03:29 Social Media as a Brand Signal 07:25 Engagement In Social Media Posts as Seen By Google 11:05 Understanding Cloud Stacks 14:38 Link Building Tests and Experiments 16:54 How To Build Anchor Text When You Build A Link 22:07 How Long Does It Take For LLMs To Pick Up Press Releases 22:54 Parasite SEO: Current Trends 25:09 YouTube Strategies for SEO 28:52 On-Page SEO Techniques 31:39 Using AI as a Content Assistant 32:28 Building Topical Authority 34:56 LLM Optimization 37:17 Connect with Jesper Nissen

Mentioned Resources: YACCS: https://yacss.site/   Schemariter: https://schemawriter.ai/  

Connect with Jesper Nissen to learn more about SEO 🔗 Facebok: https://www.facebook.com/jespernissenseo/   🔗 X: https://x.com/JespernissenSEO/   

#seo #parasiteseo #linkbuilding #backlinks #seostrategy

Keywords SEO, link building, social media, AI content, Cloud Stacks, manual link building, anchor text, press releases, Parasite SEO, YouTube strategies, on-page SEO

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