In this episode, we dive into how marketing can be a true growth engine, shifting from a cost center to a revenue driver. We explore the balance between short-term and long-term strategies, the financial metrics that matter, and how to align marketing efforts with business goals for maximum impact.
In this episode, you’ll learn:Marketing as a Business Growth Tool – How to position marketing as a driver of revenue rather than an isolated function.
Short-Term vs. Long-Term Strategies – The importance of balancing immediate revenue tactics with sustainable brand-building efforts.
Key Financial Metrics – Understand CAC, CLV, and pipeline contribution to measure and prove marketing’s impact.
The Role of Brand in Revenue Generation – Why brand-building should work in tandem with performance marketing for lasting success.
Smarter Budget Allocation – How to optimize marketing spend based on funnel weaknesses and high-impact opportunities.
Tune in for actionable insights on how to align marketing with business growth, measure its impact, and make data-driven decisions that drive real results.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.