In this Women’s History Month episode of I Hear Design, host Robert Nieminen sits down with Sara Balderi and Deidre Hoguet of Designtex for an inspiring conversation on the growing field of neuroaesthetics. They explore how neuroscience, biophilia, and the psychology of space are reshaping commercial design—from healthcare to hospitality—with a focus on emotional wellness, sensory comfort, and inclusive experiences.
Sara and Deidre share their research on color, texture, and pattern, explain how “positive distractions” reduce stress in high-pressure environments, and discuss how natural materials can promote well-being on a subconscious level. They also highlight the role of evidence-based design and emerging technologies in creating spaces that adapt to users’ emotional and cognitive needs.
Tune in to learn how thoughtful design choices can uplift, inspire, and truly make a difference in the places where we live, work, and heal.
Show Notes
- Designing with Emotion story
- Resources on Biophilia, Neuroaesthetics, and Designing for Wellbeing
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