053 | Protecting the Vision: Attorney Casey Hand-Smith on Contracts, Creatives and Control

Entrepreneurs create valuable content, but too many don’t realize they’re leaving it unprotected—until someone else profits from their work. Contracts, trademarks, and copyrights aren’t just legal formalities; they determine who truly owns what you build.

In this episode, Casey Handysmith, founder of C. Hardy Law, explains:

• The hidden risks in handshake deals and informal agreements. Business owners assume an email confirmation or a simple invoice is enough, but without the right legal protections, you may be giving away more rights than you think.
• Why trademarks and copyrights aren’t interchangeable. If you think securing a domain name or registering an LLC means your brand is protected, think again. Casey breaks down the difference, what each protects, and when you need both.
• How contracts protect against "overly inspired" competitors. Someone taking “inspiration” from your content isn’t flattery—it’s a legal issue. Learn what clauses to include in contracts to prevent others from repackaging your work as their own.

Your ideas, content, and business model are valuable. Understanding how to legally secure them isn’t optional—it’s essential.

Next Steps: 

Connect with Casey Handy-Smith: www.contractcasey.com 

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Join Momentum Lab: https://lab.feliciafordandco.com 

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