From Consultant to Changemaker: Annabel Tonge on Purpose in Action

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What does it really mean to lead with purpose in your career, your company, and your community?

Annabel Tonge has been answering that question for years. As a Director at Q5, she’s helped businesses across the globe sharpen their purpose and boost their organisational health. But her own journey has been just as intentional.

Annabel joins Tanya Arnold and Gordon Bateman to unpack:

· Why purpose isn’t a destination, it’s a lifelong evolution

· How Q5 pivoted fast during COVID-19, and why some of those changes stuck

· The cultural nuances that quietly shape how businesses operate

· Why organisations with strong purpose retain talent better

· How a new foundation is helping charities, and Q5’s own people, to thrive

· Why authenticity beats buzzwords when it comes to impact

Whether you're leading a team, building a business, or simply figuring out what drives you, this conversation is full of insight, honesty, and heart.