On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field.
00:00 Introduction to Insights and Innovators Podcast
00:35 Meet Nancy Smith: A Leader in Marketing Analytics
01:13 The Evolution of Analytics in Decision Making
03:39 Understanding Commercial Analytics
07:39 Challenges and Adoption in Analytics
15:11 Building a Successful Analytics Company
21:25 Future of Analytics and Career Advice
24:41 Conclusion and Farewell
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