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August 19, 2025 56 mins

AI is shaking up every industry...including dentistry. But is it really the end of SEO, Google Ads, and traditional marketing? Or just another shiny object?

In this episode of Just a Couple of Dentists, Eric and Alex talk with Brandon Platt, founder of 4D Digital Media, to set the record straight. Together, they cover:

  • The truth about AI search vs. Google search

  • Why local SEO still drives new patients

  • Where AI can save dentists time (and where it can’t)

  • HIPAA concerns every office needs to know

  • How AI will really impact the business side of dentistry

Thanks for writing these shownotes for us Chat GPT!

PS - Alex and I love doing Just a Couple of Dentists and our only ask is that if you are at least somewhat enjoying it, please share it with a friend. It helps the podcast grow and we can share more stories with you all!

 

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