In this episode of "Just a Couple of Dentists," Eric and Alex dive deep into the evolving landscape of dental hygiene and practice management, particularly in light of recent legislative changes in Arizona. We kick off the conversation by discussing the newly passed law that allows Oral Prevention Assistants (OPAs) to perform cleanings under the supervision of a dentist or hygienist. This change aims to address the ongoing shortage of hygienists, a problem that has been exacerbated since the COVID-19 pandemic.
As we share our personal experiences, we candidly express our frustrations with the current state of dental hygiene staffing. Eric reveals his struggles with retaining hygienists, often facing high turnover rates and the challenges of competing with temp agencies that drive up wages. We explore the financial implications of these staffing issues, particularly for practices that rely heavily on insurance reimbursements, which have not kept pace with rising labor costs.
To provide a fresh perspective, we welcome Dr. Graham Dersley, a dentist with a wealth of experience in practice management and a history of navigating the challenges of dental startups. Graham shares his journey from acquiring a small practice to developing multiple startups, emphasizing the importance of adapting marketing strategies to attract patients who need more than just routine cleanings. He advocates for a shift in focus from hygiene-heavy practices to those that prioritize restorative and emergency care, which can lead to more sustainable revenue streams.
We also explore the idea of separating hygiene services from clinical care, drawing parallels to other industries like nail salons and medical spas. This model could allow patients to receive cleanings without the pressure of a dental exam, making dental care more accessible and less intimidating.
As we wrap up the episode, we reflect on the broader implications of these changes for the dental industry. We discuss the potential for a new model of care that prioritizes patient comfort and convenience while still ensuring high-quality treatment. This episode is packed with insights, strategies, and a healthy dose of humor as we navigate the complexities of modern dentistry.
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