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August 5, 2025 52 mins

What happens when a guy with no formal coding experience builds a dental software company out of sheer necessity… and it turns into an 8-figure exit?

In this episode, we sit down with our good friend Brennon, the founder of Flex Dental, to hear how he bootstrapped one of the most popular patient engagement softwares in dentistry without fundraising or marketing.  We discuss...

🔹 The surprising reason he built it 🔹 Why he prioritized support over developers 🔹 What selling a tech company actually looks like 🔹 And what he’s doing now (spoiler: it’s not golfing)

PS - Alex and I love doing Just a Couple of Dentists and our only ask is that if you are at least somewhat enjoying it, please share it with a friend. It helps the podcast grow and we can share more stories with you all!

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