The KPIs They Track to Make $2M a Year (ft. Dr. Deren Flesher and Dr. Ross Maddox)

Tracking numbers doesn’t grow a dental practice. Tracking the right numbers does.

In this episode of Just a Couple of Dentists, Eric and Alex sit down with Ross Maddox and Deren Flesher — both owners of $2M+ practices — to break down which KPIs are actually worth paying attention to… and which ones are just consultant noise.

They dig into:

• Lead vs lag metrics (and why most dentists obsess over the wrong ones)

• Google reviews: when quantity stops mattering and what actually drives patients

• Case acceptance % vs total treatment dollars accepted

• New patients vs attrition (aka “the back door problem”)

• Why “active patients” is often a fake number

• Hygiene reappointment rate — and why it looks good on paper but still fails in real life

• How to talk KPIs with your team without killing morale

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