8. The 80/20 Rule for AI: A Conversation with John ”JK” Kornegay

Is AI simply a productivity hack or can it supercharge genuine creativity?

John “JK” Kornegay, a digital-marketing strategist by day and a sought-after event photographer by night, joins host Lydia Kumar to reveal how he lets AI handle the first 80 % of the work so his human expertise can perfect the last 20 %. From building a mini “team” of custom GPTs to forecasting a future of hyper-personalized apps, JK shares practical tactics every marketer and creative can adopt today.

In this episode, you will learn:

• The 80/20 Workflow: Why offloading repetitive tasks to AI frees up cognitive space for strategic thinking and artistry.

• Prompting & Cross-Checking: How JK bounces tasks between ChatGPT, Gemini, Claude, and Perplexity to sharpen results.

• Avoiding Scope Creep: Strategies for balancing new productivity gains with realistic client expectations (and preventing burnout).

• Bespoke Futures: Why the next wave of marketing is ultra-niche, one-to-one experiences, and how to prepare now.

This episode is for marketers, educators, and leaders who want to embrace AI without losing the human touch that truly differentiates their work.

Episode Transcript

(00:03):
Welcome to Kin Wise Conversations, where we explore what it means to integrate AI into our work and lives with care, clarity, and creativity.
Each episode we talk with everyday leaders navigating these powerful tools, balancing innovation with intention and technology with humanity.
I'm your host, Lydia Kumar. 4 00:00:24,14.318767639 --> 00:00:30,194.318767639 Today I am joined by John JK Carnegie, a professional who uniquely bridges the analytical and the artistic by day. 5 00:00:30,194.318767639 --> 00:00:34,394.318767639 He's a digital marketer with over a decade of experience in SEO and strategy. 6 00:00:34,649.318767639 --> 00:00:37,349.318767639 By night, he's a photographer capturing human stories. 7 00:00:37,649.318767639 --> 00:00:43,319.318767639 We'll explore how he leverages AI as a creative companion and an efficiency engine in both worlds. 8 00:00:43,469.318767639 --> 00:00:53,99.318767639 How his early awareness of automation shaped his career and his practical strategies for using AI to get to the crucial last 20% where human expertise shines. 9 00:00:56,593.706274342 --> 00:00:57,168.706274342 Hi, jk. 10 00:00:57,198.706274342 --> 00:00:59,448.706274342 Thank you so much for being on the show today. 11 00:00:59,448.706274342 --> 00:01:05,538.706274342 I'm really excited to hear about your story and how AI has been a part of your journey. 12 00:01:05,878.706274342 --> 00:01:16,588.706274342 before we dive deep into our conversation, I want to learn more about who you are and what listeners need to know about you to understand how you approach AI and how this is a part of your work. 13 00:01:16,638.706274342 --> 00:01:17,268.706274342 thank you everyone. 14 00:01:17,318.706274342 --> 00:01:21,228.706274342 I am a digital marketer by day, I am a photographer. 15 00:01:21,713.706274342 --> 00:01:22,733.706274342 Once I clock out. 16 00:01:23,13.706274342 --> 00:01:32,583.706274342 a lot of the tools that we use on the marketing side and in photography, when we talk about post-processing, AI or machine learning has always been a part of it. 17 00:01:33,3.706274342 --> 00:01:43,593.70627434 Now we're just at such a new frontier of understanding that we can kind of have, A companion that really helps us work through things. 18 00:01:43,693.70627434 --> 00:01:48,73.70627434 the stuff that you would see in sci-fi, the stuff that you see in comic books and things of that nature. 19 00:01:48,373.70627434 --> 00:01:52,843.70627434 It's really now here with a little bit of ingenuity and a little bit of creative thinking. 20 00:01:52,893.70627434 --> 00:01:56,73.70627434 My journey starts for, you know, again marketing for about roughly. 21 00:01:57,918.70627434 --> 00:01:58,548.70627434 12 years. 22 00:01:58,598.70627434 --> 00:02:02,618.70627434 I feel like I'm aging myself in that regard, but, so I've been in, into marketing here for about 12 years. 23 00:02:02,668.70627434 --> 00:02:09,778.70627434 initially started with, you know, inbound marketing, kind of learning all those Swiss arm knife skills of how to attract folks to websites. 24 00:02:09,988.70627434 --> 00:02:27,438.70627434 For the past six years, I've kind of focused that, specifically more so on the, the SEO technical, S-E-O-P-P-C, a little bit of, you know, reputation management, social, just kind of that field of, digital marketing in capacities, along with, you know, being an event and portrait photographer. 25 00:02:27,688.70627434 --> 00:02:31,718.70627434 so those, when it comes to, skill sets, they kind of. 26 00:02:32,638.70627434 --> 00:02:44,778.70627434 Hand off to each other in some capacities because I have the ability to have a conversation with a client or a potential business to say, Hey, you are using these images for what purpose? And then I can give some. 27 00:02:45,178.70627434 --> 00:02:49,18.70627434 Perspective insight as to what these images may or may not convey. 28 00:02:49,238.70627434 --> 00:02:58,628.70627434 or on the other side of it is, hey, who is your target audience? based on the demographic of what your website copy is looking or how it reads, you may need to tweak. 29 00:02:58,628.70627434 --> 00:03:04,348.70627434 So I'm armed with An interesting skillset of these two type of creative and analytical things. 30 00:03:04,348.70627434 --> 00:03:17,228.70627434 And so I kind of merge 'em together and with, all these LLMs out here now today, it kind of has really amplified just one my creativity and two, just the sheer ability to test and try things out. 31 00:03:18,68.70627434 --> 00:03:18,398.70627434 Right. 32 00:03:18,398.70627434 --> 00:03:29,638.70627434 It feels like you're able to create people's stories, like through images you're able to say like, what is the story that you wanna create? What do you wanna highlight in your website, in the image that you have and you're able to bring that out. 33 00:03:29,688.70627434 --> 00:03:40,18.70627434 how did your passion for storytelling or perspective shaping start, or when did you realize that you were really skilled at that? it actually happened by accident. 34 00:03:40,148.70627434 --> 00:03:43,388.70627434 prior to getting into digital marketing, I worked for the community college system. 35 00:03:43,388.70627434 --> 00:03:46,48.70627434 Also, I do have a little bit of, experience in higher education. 36 00:03:46,78.70627434 --> 00:03:51,598.70627434 And so in running a particular program, you kind of have to put all of these skills together. 37 00:03:51,778.70627434 --> 00:03:56,158.70627434 So it was literally me realizing that, okay, I have a. 38 00:03:56,493.70627434 --> 00:03:57,933.70627434 Student story here. 39 00:03:57,993.70627434 --> 00:04:00,123.70627434 And the why is the most important. 40 00:04:00,183.70627434 --> 00:04:06,293.70627434 And so like, why is the student pursuing their dream of, obtaining certificates, obtaining a degree, things of that nature. 41 00:04:06,293.70627434 --> 00:04:21,313.70627434 But then there are also, there are other whys are what are some circumstances that would cause them not to? I had to learn how to craft these stories to kind of get, buy in, for particular resources to be attributed to the students. 42 00:04:21,313.70627434 --> 00:04:25,238.70627434 So it became a understanding of like what makes. 43 00:04:25,718.70627434 --> 00:04:27,538.70627434 The most, compelling story. 44 00:04:27,868.70627434 --> 00:04:37,768.70627434 So kind of getting that and then taking along the way, and then over time, kind of just learning some of the tips and tricks as it pertains to best practices or emerging practices. 45 00:04:37,768.70627434 --> 00:04:50,128.70627434 I'd like to say now, because with again, our big topic of discussion, being with ai, AI allows us to take best practices, amplify them to the point where they're no longer the best practice because we now have new emerging or bleeding. 46 00:04:50,638.70627434 --> 00:04:52,858.70627434 PR edge practices that we can now attribute. 47 00:04:52,858.70627434 --> 00:04:59,258.70627434 So it's just been a combination of, trial and error of understanding what's the main thing that we're trying to, accomplish. 48 00:04:59,528.70627434 --> 00:05:04,978.70627434 And over time, just working my way through that, You brought up ai, so I'm gonna take us there. 49 00:05:05,28.70627434 --> 00:05:25,888.70627434 How, when AI first came on the scene for you, did you see that as an opportunity? Were you concerned? Like, how, how did you start thinking about the technology when you first encountered it? I like to think, I'm the person who runs tours, the actual thing, I am of age to understand Terminator, Terminator two, Terminator, the whole, I understand Skynet. 50 00:05:26,68.70627434 --> 00:05:26,548.70627434 I get that. 51 00:05:26,893.70627434 --> 00:05:32,443.70627434 But for me it is, again, it was one of those things where I was already using Grammarly. 52 00:05:33,613.70627434 --> 00:05:38,473.70627434 Grammarly was already embedded into my Microsoft Word, my Google Docs, and then, you know, my emails. 53 00:05:38,473.70627434 --> 00:05:43,3.70627434 So like to a degree, Grammarly is a certain form of AI assisted writing. 54 00:05:43,243.70627434 --> 00:05:43,333.70627434 Mm-hmm. 55 00:05:43,843.70627434 --> 00:05:52,303.70627434 there was just other tools that I was just using already that weren't just called, you know, LLMs, that like openly flatly called the same way that we kind of had them today. 56 00:05:52,713.70627434 --> 00:06:02,833.70627434 So when the first option to, you know, get, open, open AI or chat GBT to the, that first run of what it was my background is in computer information systems, my undergrad degree. 57 00:06:02,833.70627434 --> 00:06:08,383.70627434 So it's like, it's not foreign to me in like, in understanding like coding and programming and stuff like that. 58 00:06:08,383.70627434 --> 00:06:09,563.70627434 So, yeah, I just. 59 00:06:10,308.70627434 --> 00:06:17,378.70627434 Applied it and just kind of made it something super simple as, alright, I see this Excel spreadsheet that I have to kind of go through and synthesize this data. 60 00:06:17,798.70627434 --> 00:06:19,118.70627434 Could chat GBT do that. 61 00:06:19,358.70627434 --> 00:06:27,608.70627434 And then once that kind of clicked and it was like, yes, not only can it do it, it now takes X amount of time off my plate just from me having to do the busy work. 62 00:06:27,998.70627434 --> 00:06:29,858.70627434 That's when the aha moment kind of clicked for me. 63 00:06:30,648.70627434 --> 00:06:32,388.70627434 it was really swift for me. 64 00:06:33,638.70627434 --> 00:06:36,188.70627434 I think a lot about these kind of time switches, like mm-hmm. 65 00:06:36,428.70627434 --> 00:06:45,818.70627434 If you're not having to do that busy work, then you can do other work that may feel more important for, for you in terms of being able to amplify a story or whatever you're most passionate about. 66 00:06:46,178.70627434 --> 00:06:51,878.70627434 And so I guess I'm curious about, I don't know, a specific way that you've been able to. 67 00:06:53,78.70627434 --> 00:06:54,698.70627434 Figure out how to make those trade offs. 68 00:06:54,698.70627434 --> 00:07:05,108.70627434 Like when do you use ai? When do you not, what do you think is most important for you in terms of, I don't know, the gifts that you have or the things you see yourself being most skilled in. 69 00:07:05,738.70627434 --> 00:07:09,578.70627434 So I'm a, my default is I will. 70 00:07:09,833.70627434 --> 00:07:12,953.70627434 I love information, I will hoard information. 71 00:07:12,953.70627434 --> 00:07:13,223.70627434 Mm-hmm. 72 00:07:13,523.70627434 --> 00:07:20,843.70627434 So like I'll, if, if I research something, I'll research maybe four or five different, you know, sources just to kind of make sure I kind of understand it. 73 00:07:20,843.70627434 --> 00:07:28,863.70627434 But sometimes that is an analysis by paralysis because I used to have, or I'm, I am a recovering perfectionist in some capacity too. 74 00:07:28,863.70627434 --> 00:07:30,993.70627434 So it has to be this particular way for I can kind of. 75 00:07:31,398.70627434 --> 00:07:31,758.70627434 Launch. 76 00:07:32,358.70627434 --> 00:07:39,118.70627434 But what I've learned over the past, maybe let's call it 23 to two years, Is just get to 80%. 77 00:07:39,388.70627434 --> 00:07:56,998.70627434 And what I realized is that how I leveraged ai, I let AI get me to 80 in the last 20%, is all my subject expert knowledge, my expertise, my creativity, and then I'm allowed that that 20% is the thing that really matters. 78 00:07:57,958.70627434 --> 00:08:15,448.70627434 Whether we're talking about creative briefs or doing things in that manner, that last 20% is on me, and that's what's going to be the deciding and differentiating factor between, you know, whether it's something that is gonna be the client is gonna love or it's gonna hate, Our clients also have access to the chat GBT as well, and we know that they're tinkering and they're playing with it as well. 79 00:08:15,448.70627434 --> 00:08:26,938.70627434 So if they we're, we're all becoming savvy in real time to kind of understand, and we can read and we see the nuances of how, okay, this might've been written with chat GBT, you just copy paste it. 80 00:08:27,298.70627434 --> 00:08:34,108.70627434 Whereas, no, I'm still going through some of the tried and true processes that I would before, but I just, I'm just not doing. 81 00:08:34,408.70627434 --> 00:08:35,428.70627434 All of it now. 82 00:08:35,458.70627434 --> 00:08:49,138.70627434 So it's like Chad GT takes over the thing that is the mundane, the repetitive, and then I can now have a lot more brainpower to think more creative from a more creative or more strategic perspective in terms of, again, providing the end result for the client. 83 00:08:49,678.70627434 --> 00:08:50,338.70627434 That's really cool. 84 00:08:50,338.70627434 --> 00:09:01,298.70627434 It's like you're able, I don't know, recovering perfectionist, but also you're able to use that perfectionism or that ability to see, what this could look like at its best and instead of. 85 00:09:02,178.70627434 --> 00:09:06,528.70627434 Being able to devote that time at the end instead of devoting it to the whole process. 86 00:09:07,98.70627434 --> 00:09:07,188.70627434 Right. 87 00:09:07,188.70627434 --> 00:09:14,848.70627434 So is your, I guess you, is your, what does your new workflow look like right now? so it depends on what I'm working on. 88 00:09:14,848.70627434 --> 00:09:14,878.70627434 Okay. 89 00:09:14,878.70627434 --> 00:09:19,358.70627434 So let's say, for example, if I need to write some, copy, for a particular website. 90 00:09:20,78.70627434 --> 00:09:29,838.70627434 What I would do is go through each particular, Webpage using various plugins to see, if it's marked up, if it has its proper, H ones, H twos, things like that. 91 00:09:29,838.70627434 --> 00:09:31,98.70627434 So that's the low hanging fruit. 92 00:09:31,498.70627434 --> 00:09:37,738.70627434 but then there's the other aspect of it where I will use an LLM Gemini Google's version in particular. 93 00:09:37,828.70627434 --> 00:09:37,918.70627434 Mm-hmm. 94 00:09:38,228.70627434 --> 00:09:42,113.70627434 and run some deep research about not only the company. 95 00:09:42,743.70627434 --> 00:09:57,73.70627434 but the, who the company serves, is there a social, economic aspect of who this company serves? What's happening in the location of that particular area? are there things that I can glean just from a local level, in terms of like, in having all this information. 96 00:09:57,368.70627434 --> 00:09:59,528.70627434 This then allows me to better synthesize. 97 00:09:59,528.70627434 --> 00:09:59,918.70627434 Okay. 98 00:09:59,918.70627434 --> 00:10:23,738.70627434 It would be great to highlight that we have a new development that is being built over here and highlight how that will have an impact on the community, or this new restaurant is now open and now that the LLM Gemini in particular has kind of seen that and has gathered that I now can create social media posts that will automatically highlight. 99 00:10:24,533.70627434 --> 00:10:41,963.70627434 That particular new restaurant that's in town that people are enjoying just for the sake of, you know, again, having it more cohesive and allows us to, again, not just have the cookie cutter run of the mill copy, paste job that, you know, one would do when trying to create any type of content. 100 00:10:42,213.70627434 --> 00:10:50,583.70627434 from a secondary perspective, understanding that LLMs are now becoming a part of search. 101 00:10:51,423.70627434 --> 00:11:11,553.70627434 Now it's how do we now make sure that our current websites are not no longer optimized just for the human intent, but also being able to be crawlable for LLMs as because you want not only if I was to you search a site, you wanted to come up in Google, you wanted to come with Bing, you wanted to come up in Duck, duck, go. 102 00:11:11,553.70627434 --> 00:11:12,813.70627434 You wanted to come up all the search browsers. 103 00:11:12,813.70627434 --> 00:11:13,833.70627434 But if. 104 00:11:14,283.70627434 --> 00:11:16,768.70627434 LLMs have access to crawl that data as well too. 105 00:11:16,768.70627434 --> 00:11:22,78.70627434 You want your information to show up there, to be shown as a credible and trusted source. 106 00:11:23,98.70627434 --> 00:11:26,458.70627434 And so then you have to know how these LLMs think and how they work. 107 00:11:26,728.70627434 --> 00:11:26,998.70627434 Right. 108 00:11:27,358.70627434 --> 00:11:29,188.70627434 You have that background in computer science. 109 00:11:29,188.70627434 --> 00:11:34,48.70627434 Do you feel like that has helped you learn that or have you done your own research? how have you figured out. 110 00:11:34,948.70627434 --> 00:11:39,838.70627434 How to think like an LLM or write for a human and an LLM at the same time. 111 00:11:40,228.70627434 --> 00:11:48,28.70627434 Well, so it's one part, this is the beauty of being at the ground floor, that everybody's figuring it out together in real time. 112 00:11:48,63.70627434 --> 00:11:55,998.70627434 And so, like, when someone's figuring out, you Reddit, you YouTube, you have a bunch of these folks who are really just kind of like AB testing in real time. 113 00:11:56,508.70627434 --> 00:11:58,8.70627434 And sharing their results. 114 00:11:58,218.70627434 --> 00:12:12,798.70627434 Then we just, it's kind of almost like a, a army of many kind of really just going out there and really figuring things out and like, okay, this use case would be great for this sector, this use case would be great for this if this doesn't work that much really in this sector, but it works really good here. 115 00:12:12,828.70627434 --> 00:12:16,638.70627434 So that's where I think, the beauty of it is really, adaptable. 116 00:12:16,638.70627434 --> 00:12:19,778.70627434 It's, from a perspective of just like individual creativity aspect. 117 00:12:20,873.70627434 --> 00:12:41,3.70627434 Yes, you could have someone who have a, a very similar approach, but the uniqueness, as long as we still have our own human ingenuity, our own thinking, our own creativity, our own style of how we like to write our own prompting and and perspective, you still, that's still helps the output be that much more different. 118 00:12:41,843.70627434 --> 00:12:42,743.70627434 That's so smart. 119 00:12:42,853.70627434 --> 00:13:02,623.70627434 In this new age of AI and how, you can do so much collaboration with a tool, I think networking and your relationships with people are becoming even more critical because there's people on the ground figuring this stuff out We all have access to this technology, but we only have access to the people that we interact with. 120 00:13:02,648.70627434 --> 00:13:12,863.70627434 And it sounds like you're doing a ton of interacting with people, on the internet, like YouTube, Reddit, all of these places where you're reading things that people are saying, I also love Gemini for deep research. 121 00:13:12,913.70627434 --> 00:13:13,423.70627434 It's legit. 122 00:13:13,423.70627434 --> 00:13:13,873.70627434 I love it. 123 00:13:14,203.70627434 --> 00:13:30,433.70627434 But I think that combination of saying like, oh, I can do this research with this LLM tool, this Gen ai, but also like, you have to know who are the, who are the people to talk to? Who are the people to listen to? What's the YouTube channel that I should be watching right now to learn this stuff, that, that's also important. 124 00:13:31,3.70627434 --> 00:13:45,263.70627434 Well, I'm a big, Tim Ferris four Hour work Week fan So when I first graduated college, read his book and I was like, oh yeah, and a lot of what that book was, was a lot of breaking the cycles of what traditional is and streamlining through productivity, just optimization. 125 00:13:45,413.70627434 --> 00:13:57,543.70627434 So like his book is the precursor of everything that we kind of see now in terms of optimize for this, do this, and kind of taking that, I guess, Not so traditional approach to kind of do, again, solving and optimizing for what's really important. 126 00:13:57,903.70627434 --> 00:14:14,173.70627434 I say that to say that also is a key to consider is like books now, or like using, utilizing knowledge in book form for AI also is something that I strongly tell people to kind of do. 127 00:14:14,203.70627434 --> 00:14:15,313.70627434 Because if you have. 128 00:14:15,898.70627434 --> 00:14:21,838.70627434 Your favorite author or your favorite, person who's just, let's say, from the financial sector. 129 00:14:21,958.70627434 --> 00:14:27,938.70627434 If you're a Dave Ramsey fan and you yourself have done some Dave Ramsey, savings. 130 00:14:28,328.70627434 --> 00:14:34,363.70627434 And if you wanted to now write your journey or document your journey and now become. 131 00:14:35,158.70627434 --> 00:14:38,738.70627434 Not a, for lack of a better terms, like a Dave Ramsey acolyte of sorts. 132 00:14:38,738.70627434 --> 00:14:56,178.70627434 But if you're kind of like, Hey, my journey in, becoming financially, fit or, you know, in that regard, you can have your tenants still be very much how Dave kind of structured because this was something that you enjoyed, but then you still can tailor it to your voice, how you write, how you want to come off. 133 00:14:56,178.70627434 --> 00:14:59,58.70627434 And again, AI allows you to do that. 134 00:14:59,958.70627434 --> 00:15:00,228.70627434 Yeah. 135 00:15:00,228.70627434 --> 00:15:04,88.70627434 I always think of it as like calling a muse where you're like, oh, I wanna write something. 136 00:15:04,118.70627434 --> 00:15:11,703.70627434 I wanna talk with someone who has these tenets of Dave Ramsey and Tell chat GBT or Jim and I or whatever tool to kind of use that. 137 00:15:11,703.70627434 --> 00:15:14,433.70627434 But you have to understand who the people are out. 138 00:15:14,493.70627434 --> 00:15:14,553.70627434 Yeah. 139 00:15:14,553.70627434 --> 00:15:23,203.70627434 you have to know that you appreciate Dave Ramsey's approach or you wanna know what Dave Ramsey and some other person you respect might critique Dave Ramsey. 140 00:15:23,203.70627434 --> 00:15:26,873.70627434 I think those thought experiments, at least for me have been really useful. 141 00:15:27,143.70627434 --> 00:15:33,833.70627434 But you have to have some base knowledge that's outside of the LLM to be able to interact in new and creative and useful ways. 142 00:15:34,193.70627434 --> 00:15:34,613.70627434 Right. 143 00:15:35,553.70627434 --> 00:15:50,88.70627434 Do you have a recommendation of someone that you're reading or listening to right now that you think is, is interesting and useful, especially From the AI perspective? there is a woman I definitely, her name is Sabrina Romanoff, I think. 144 00:15:50,178.70627434 --> 00:15:50,478.70627434 Okay. 145 00:15:50,558.70627434 --> 00:15:51,668.70627434 I enjoy her. 146 00:15:51,708.70627434 --> 00:15:53,148.70627434 she's pretty much on all platforms. 147 00:15:53,198.70627434 --> 00:15:54,248.70627434 I've never seen her on LinkedIn. 148 00:15:54,278.70627434 --> 00:15:55,538.70627434 but I know she's on Instagram. 149 00:15:55,538.70627434 --> 00:16:03,608.70627434 YouTube, and I feel like she also just throws her content on TikTok as well, because again, just the, the excess and how viral can go. 150 00:16:03,608.70627434 --> 00:16:15,248.70627434 But what she, she's the same way in the sense that she, she builds, she comes back, she reports, and then she now has positioned herself to have a newsletter and all the things new. 151 00:16:15,863.70627434 --> 00:16:19,433.70627434 You can pretty much know that she will talk about it in some capacity. 152 00:16:19,433.70627434 --> 00:16:26,893.70627434 And so then, so then for me, I just synthesize, okay, is this applicable to the, the work that I do? Is it not? okay. 153 00:16:26,893.70627434 --> 00:16:29,293.70627434 Then if it's like something I'll kind of go back and revisit. 154 00:16:29,543.70627434 --> 00:16:35,873.70627434 funny enough, because I, I've been playing around with, you know, LLMs for so long. 155 00:16:36,263.70627434 --> 00:16:39,893.70627434 Recently at my job we watched this town hall meeting. 156 00:16:40,538.7062743 --> 00:16:58,758.7062743 They pretty much were talking about everything I've been talking about for the past two years, and like everyone was like, we're in a meeting and people just looking at me and I'm like, guys, I kind of, I could have seen that, you know, we would start adopting some of these things where it's like a good portion of everything that they were talking about that, Hey, we're now going to be showing this to the client. 157 00:16:59,128.7062743 --> 00:17:05,58.7062743 So it was like, cool, this is great, but now it allows us to kind of shift from a more. 158 00:17:05,578.7062743 --> 00:17:08,968.7062743 strategic, I guess, engagement with our clients going forward. 159 00:17:09,928.7062743 --> 00:17:11,458.7062743 Yeah, that's, I love that. 160 00:17:11,518.7062743 --> 00:17:15,893.7062743 I think what you're saying about how you've been kind of ahead of the curve and now everyone's catching up, I feel like. 161 00:17:15,893.7062743 --> 00:17:16,173.7062743 Mm-hmm. 162 00:17:16,433.7062743 --> 00:17:21,203.7062743 I think it's hard for people to understand how revolutionary this technology is. 163 00:17:21,353.7062743 --> 00:17:26,183.7062743 I think it's uncomfortable, even if it's useful, it does feel a little bit unbelievable. 164 00:17:26,183.7062743 --> 00:17:36,373.7062743 And so I think it takes people, some people are able to grasp that more quickly, but I think it's taken time for individuals to realize this is gonna have an impact on how we work. 165 00:17:36,373.7062743 --> 00:17:38,343.7062743 And it has to, Or we're gonna be left behind. 166 00:17:38,733.7062743 --> 00:17:43,113.7062743 So I actually, it's funny you say it 'cause you just made me remember, like when it dawned on me. 167 00:17:43,163.7062743 --> 00:17:44,783.7062743 Because chat chippie came, I wanna say chat. 168 00:17:44,813.7062743 --> 00:17:48,548.7062743 We got chat Chippie maybe 20, I recall 20. 169 00:17:48,548.7062743 --> 00:17:50,3.7062743 It was the end of 22, 22. 170 00:17:50,153.7062743 --> 00:17:52,373.7062743 I remember my brother showed me a Thanksgiving dinner. 171 00:17:53,33.7062743 --> 00:17:53,423.7062743 Yeah. 172 00:17:53,723.7062743 --> 00:17:58,783.7062743 But where my antenna's kind of perked when Andrew Yang was a presidential candidate. 173 00:17:59,173.7062743 --> 00:18:04,633.7062743 He went on a platform and he was talking about universal basic income and the reason he was talking about universal basic income. 174 00:18:04,663.7062743 --> 00:18:07,713.7062743 'cause he said automation is coming and autonomous trucks are gonna be here. 175 00:18:07,713.7062743 --> 00:18:12,423.7062743 Dot, dot do my, I registered that, but I did it in reverse. 176 00:18:13,293.7062743 --> 00:18:15,453.7062743 And so the reason why is because it sounds. 177 00:18:16,563.7062743 --> 00:18:18,723.7062743 In theory it sounds you think? Yeah. 178 00:18:18,723.7062743 --> 00:18:24,808.7062743 AI can definitely take some of the jobs of something like, driving a truck of shipments from cross country. 179 00:18:25,18.7062743 --> 00:18:27,38.7062743 You give it a route, cool, you gotta get that. 180 00:18:27,38.7062743 --> 00:18:28,868.7062743 But for me it just made more sense. 181 00:18:28,868.7062743 --> 00:18:39,938.7062743 Like it would probably come for jobs that are not blue collar first, just because of the sheer where, where it is, it's in a compute, this is in a computer, it's in a machine. 182 00:18:40,418.7062743 --> 00:18:46,118.7062743 Those who work on computers would be impacted first, not the people who are actually doing manual labor. 183 00:18:46,268.7062743 --> 00:18:56,798.7062743 So that's what it made me really kind of like, I need to really pay attention to this and like at least understand what this is and or if I need to upscale or re-skill something too, so I can still have. 184 00:18:56,848.7062743 --> 00:19:00,288.7062743 Some, level of employment in the upcoming workforce. 185 00:19:00,433.7062743 --> 00:19:02,658.7062743 I've had the same thoughts, jk, but you were ahead of me. 186 00:19:02,658.7062743 --> 00:19:08,298.7062743 I, that's really perceptive that you were able to hear that and make that connection so quickly. 187 00:19:08,298.7062743 --> 00:19:13,158.7062743 Yeah, it definitely took me more time to get to that point where I was like, oh, this. 188 00:19:13,513.7062743 --> 00:19:20,143.7062743 I need to change the way that I'm thinking about how I work because this is, this is gonna change what things look like. 189 00:19:20,353.7062743 --> 00:19:33,283.7062743 So I'm very impressed that you were able to see that so early and think in that way because everybody's saying that now and we all see that this is changing the way, I mean, agentic AI is. 190 00:19:33,808.7062743 --> 00:19:37,948.7062743 Wild and has progressed so much in the last couple of months. 191 00:19:37,948.7062743 --> 00:19:43,408.7062743 And so we're seeing the shifts happen quickly that are gonna have, real. 192 00:19:43,408.7062743 --> 00:19:47,183.7062743 Right before this call I was thinking about how Silicon Valley is measuring. 193 00:19:48,273.7062743 --> 00:19:52,373.7062743 Measuring, like the productivity of company by how much money is made per employee. 194 00:19:52,373.7062743 --> 00:19:52,463.7062743 Mm-hmm. 195 00:19:52,463.7062743 --> 00:19:53,153.7062743 So it's like mm-hmm. 196 00:19:53,303.7062743 --> 00:19:55,643.7062743 This is gonna reduce the value of employees. 197 00:19:55,643.7062743 --> 00:20:03,218.7062743 Because if there's gonna be, a surplus of labor what does that do to the value of actual labor? if we need less people, then we become more replaceable. 198 00:20:03,218.7062743 --> 00:20:03,898.7062743 And so, yeah. 199 00:20:03,898.7062743 --> 00:20:05,383.7062743 And so, and I wanted to be. 200 00:20:06,403.7062743 --> 00:20:25,978.7062743 Former, I didn't wanna be the, what do you think are the biggest ways you've shifted? where have you been upskilling, how have you been trying to change your skillset to respond to this wave? last year I got my, certified scrum master certification, because I wanted to get a little bit better at the whole. 201 00:20:26,473.7062743 --> 00:20:31,573.7062743 Project overview, consult, you know, the consultative approach to certain things. 202 00:20:31,603.7062743 --> 00:20:41,513.7062743 So I figured, well, if I can arm myself with having this ability to do, scrum, then that kind of puts me in a different position just based in my current job. 203 00:20:42,233.7062743 --> 00:20:47,553.7062743 And so for me, that has then allowed me to say, okay, well how do I want to. 204 00:20:48,33.7062743 --> 00:20:55,383.7062743 Solve the problem today with, based on what my workday is looking like, based on which particular AI tool I want to use. 205 00:20:55,783.7062743 --> 00:21:01,933.7062743 And so literally I can kind of, yesterday was kind of to your point that you're talking about the whole productivity aspect. 206 00:21:02,363.7062743 --> 00:21:06,528.7062743 we also, look at productivity in terms of time logged in cases and stuff like that. 207 00:21:07,218.7062743 --> 00:21:12,558.7062743 I said, okay, well I'm sure that there will be a shift in how. 208 00:21:12,933.7062743 --> 00:21:17,13.7062743 We are being measured in how we're handling our caseload in terms of our clients. 209 00:21:17,433.7062743 --> 00:21:24,423.7062743 So I had Chad g Bt kind of like, figure or reconfigure me a workflow to really implement in Q3. 210 00:21:25,323.7062743 --> 00:21:33,863.7062743 let's see, we are gonna ride this one up, but Q3 we have a new workflow based on the, like, we're gonna break down my clients based on a, we're gonna tear the clients out. 211 00:21:34,493.7062743 --> 00:21:35,813.7062743 And then we're gonna figure it out. 212 00:21:35,813.7062743 --> 00:21:40,133.7062743 'cause these are some things I have to do on a day, week, month cycle. 213 00:21:40,493.7062743 --> 00:21:42,83.7062743 And we just kind of figured it out that way. 214 00:21:42,83.7062743 --> 00:21:47,693.7062743 So have that roadmap kind of planned out and now it's just plug and play and just put it into the calendar. 215 00:21:48,173.7062743 --> 00:21:55,203.7062743 So we may have to have a secondary call just like, Hey, how did that go for you? Being prepared to know that one. 216 00:21:55,203.7062743 --> 00:21:57,723.7062743 I know what I know from a skillset perspective. 217 00:21:58,173.7062743 --> 00:21:59,853.7062743 there's two ways you can go about it. 218 00:21:59,903.7062743 --> 00:22:07,83.7062743 I have enough skill to create a SOP for a new hire which I can do, I have done before. 219 00:22:07,683.7062743 --> 00:22:17,553.7062743 But then I said, well, what if I took that SOP to train a custom GPT to do that one specific task? So I was like, oh, that was the first idea to kind of fall. 220 00:22:17,553.7062743 --> 00:22:21,723.7062743 And I was like, oh, well I can do it for another thing, then I can do it for another thing. 221 00:22:22,173.7062743 --> 00:22:28,373.7062743 And then now I'm just playing, review, approval, that type that I'm doing that game. 222 00:22:28,663.7062743 --> 00:22:36,943.7062743 I am managing my own ecosystem of agentic employees that I've kind of created for myself to help me be better employee myself. 223 00:22:37,123.7062743 --> 00:22:37,903.7062743 that's really cool. 224 00:22:37,903.7062743 --> 00:22:40,213.7062743 I would love to hear about how Q3 goes for you. 225 00:22:40,303.7062743 --> 00:22:44,83.7062743 I am so interested in how people's workflows are changing right now, I think. 226 00:22:44,138.7062743 --> 00:22:47,768.7062743 we have these tools that allow us to work differently and be more productive. 227 00:22:47,828.7062743 --> 00:22:51,938.7062743 And how do you optimize that? how do you manage a human and. 228 00:22:52,823.7062743 --> 00:22:55,493.7062743 A human robot, cyborg kind of workforce. 229 00:22:55,493.7062743 --> 00:23:10,933.7062743 we're interacting with people who might just, you know, be coming solely us themselves, but we might be interacting with people who are prepping with a ai and what does that look like and how does that change how we work with each other and how we accomplish tasks. 230 00:23:10,933.7062743 --> 00:23:12,403.7062743 So yeah, I'll be interested. 231 00:23:12,403.7062743 --> 00:23:12,733.7062743 It sounds. 232 00:23:13,88.7062743 --> 00:23:19,278.7062743 Like you are very intentional in how you are using these tools and your approach and how you're setting yourself up for the future. 233 00:23:20,178.7062743 --> 00:23:20,418.7062743 Yeah. 234 00:23:20,503.7062743 --> 00:23:25,643.7062743 I also use it as a knowledge gap closer, to teach me as well. 235 00:23:25,743.7062743 --> 00:23:26,793.7062743 there's, also the other part. 236 00:23:27,343.7062743 --> 00:23:30,703.7062743 sometimes I get real granular. 237 00:23:31,273.7062743 --> 00:23:33,943.7062743 I'll start mixing them together. 238 00:23:33,943.7062743 --> 00:23:35,383.7062743 So I'll start something and. 239 00:23:35,823.7062743 --> 00:23:41,343.7062743 Open ai and then I'll take it to Gemini and then I'll take it to Per to Perplexity. 240 00:23:41,433.7062743 --> 00:23:47,13.7062743 Then I'll take it to Claude to see which version gives me the best 80%. 241 00:23:47,703.7062743 --> 00:23:48,933.7062743 And then that's where I work off of. 242 00:23:49,893.7062743 --> 00:23:50,583.7062743 That's cool. 243 00:23:50,633.7062743 --> 00:23:54,413.7062743 I think it's really interesting to see how these tools interact with each other. 244 00:23:54,413.7062743 --> 00:24:04,823.7062743 I haven't done as much co drafting like you're talking about, but I've done some, I make the tools, give feedback to each other too, so I'll be like, I got this from chat Gemini. 245 00:24:04,823.7062743 --> 00:24:11,143.7062743 What do you think? Because they're trained on different data, and so you're going to give different outputs and per tool and different perspectives. 246 00:24:11,243.7062743 --> 00:24:31,713.7062743 I personally think that Claude is better if you're creating something that is front facing for humans to read, Claude probably gives you the best version of that, There's not a lot of red lining and changing, You can still see some of that, you know, obviously this is crafted by an AI but it has more of a humanistic read and touch in my opinion. 247 00:24:31,833.7062743 --> 00:24:43,118.7062743 If I had to hedge my bets on like, who's going to win this whole thing in terms of, I like G and I like what Gemini has, just from the ease of use, because again, I have Gmail. 248 00:24:43,388.7062743 --> 00:24:46,538.7062743 my personal business is a Gmail workspace. 249 00:24:46,808.7062743 --> 00:24:48,278.7062743 It's already integrated. 250 00:24:48,278.7062743 --> 00:24:51,338.7062743 It already kind of does everything already on the backend anyway. 251 00:24:51,338.7062743 --> 00:24:55,148.7062743 I can pull and call inside of Google Drive with Gemini. 252 00:24:55,148.7062743 --> 00:24:57,98.7062743 So like ease of use. 253 00:24:57,698.7062743 --> 00:25:11,718.7062743 I would think Google would probably figure it out, but I think, again, I love that there is healthy competition amongst areas so we don't feel like we're just gonna be monopolized into One particular company, so, right. 254 00:25:11,718.7062743 --> 00:25:24,828.7062743 And it keeps things fresh and Sharp and allows you to, I don't know, I really think it's interesting to be flipping between these tools and sometimes I'm like, oh, this one does it best, and there's an update and I'm like, oh yeah, this tool has gotten a lot better. 255 00:25:24,828.7062743 --> 00:25:29,428.7062743 But it still keeps my brain sharp because I know That there's other places to go. 256 00:25:29,548.7062743 --> 00:25:41,398.7062743 I'm about to take us really left field 'cause I feel like you'll have something interesting to say about this, but you know, there's that MIT study that just came out that says like, your brain on chat, GBT and how it's reducing the critical function. 257 00:25:41,708.7062743 --> 00:25:42,959.7062743 Your critical thinking skills. 258 00:25:43,359.7062743 --> 00:25:47,699.7062743 have you read it? And if you have, what are your thoughts? saw it is tabled for me to read. 259 00:25:48,59.7062743 --> 00:25:49,979.7062743 Like I saw that and I was like, I'm gonna get to that uhhuh. 260 00:25:50,609.7062743 --> 00:25:58,949.7062743 But I'm, I think that's, I don't know if that's our problem or if it's my son's problem. 261 00:25:59,444.7062743 --> 00:26:07,444.7062743 And what I mean by, 'cause again, my son does not, I mean, I, I'm old enough to understand going to the library and punching out like I'm, that, I'm that old. 262 00:26:07,504.7062743 --> 00:26:11,764.7062743 So it's like, I remember the world before the, before we got here to this particular point. 263 00:26:12,174.7062743 --> 00:26:14,659.7062743 I still, I buy books. 264 00:26:14,999.7062743 --> 00:26:17,369.7062743 I still need the tangibleness of the paper and the page. 265 00:26:17,759.7062743 --> 00:26:20,989.7062743 I don't use chat GPT or LLMs in general. 266 00:26:20,989.7062743 --> 00:26:22,579.7062743 for things I know the answer for. 267 00:26:23,59.7062743 --> 00:26:33,299.7062743 I use it more so as a creative branch to what would be the best starting point to start this idea and then let it kind of go back and forth that way. 268 00:26:33,639.7062743 --> 00:26:37,479.7062743 I understand the concept of if you don't use it, you lose it. 269 00:26:37,689.7062743 --> 00:26:43,689.7062743 And if we now have this thing that will critically think for us, potentially, that now is a lost skill. 270 00:26:43,789.7062743 --> 00:26:47,734.7062743 I'm gonna read the article and then probably have a little bit more context and understanding of it. 271 00:26:47,749.7062743 --> 00:26:54,489.7062743 But I personally make sure that, I'm reading things produced by humans. 272 00:26:54,489.7062743 --> 00:26:55,209.7062743 Mm-hmm. 273 00:26:55,809.7062743 --> 00:26:58,864.7062743 So I can have some, you know, and I even go far back. 274 00:26:58,924.7062743 --> 00:27:03,759.7062743 Like I'll go something as early as the seventies, like 78, 79. 275 00:27:03,939.7062743 --> 00:27:08,99.7062743 I have Some books from this in on, you know, advertising in the seventies and eighties. 276 00:27:08,99.7062743 --> 00:27:14,699.7062743 I just kind of like just peeked through just to kind of see what still survive, what has definitely evolved and changed those times. 277 00:27:14,919.7062743 --> 00:27:16,119.7062743 same thing with old textbooks. 278 00:27:16,119.7062743 --> 00:27:25,39.7062743 I'll find 'em just to see if this knowledge could be rehashed because we know there's nothing new under the sun and we know things are kind of really, you know, they go in cycles. 279 00:27:25,69.7062743 --> 00:27:29,299.7062743 So I think that I practice trying to still. 280 00:27:30,64.7062743 --> 00:27:37,654.7062743 Have a certain level of analog learning that I feel like I won't lose some of that critical edge, if that makes any sense. 281 00:27:37,924.7062743 --> 00:27:38,224.7062743 Yeah. 282 00:27:38,224.7062743 --> 00:27:39,484.7062743 I've been thinking the same thing. 283 00:27:39,484.7062743 --> 00:27:47,74.7062743 And I've also been wondering about how we, you know, if you're a leader or if you're an educator, how do you develop that in students or employees? This mm-hmm. 284 00:27:47,344.7062743 --> 00:27:54,304.7062743 Desire to keep up that critical edge because you can outsource your thinking to a tool, but that. 285 00:27:55,84.7062743 --> 00:27:56,794.7062743 I think long term you lose something. 286 00:27:56,794.7062743 --> 00:27:56,854.7062743 Yeah. 287 00:27:56,854.7062743 --> 00:28:12,814.7062743 Maybe in the short term you, you, there's immediate gains, but long term, what, what does that look like? And so what, what skill, what is that skill of this desire to, to keep that edge or I don't know how, how do you cultivate that skill? So thanks for sharing. 288 00:28:13,574.7062743 --> 00:28:15,334.7062743 I know, you still need to skill the prompt. 289 00:28:15,844.7062743 --> 00:28:16,624.7062743 Yeah, that's true. 290 00:28:16,684.7062743 --> 00:28:24,348.7062743 So the, in order to be, you have to have a certain level of critical thinking to understand what you are attempting, and to properly prompt in a particular format. 291 00:28:24,678.7062743 --> 00:28:28,618.7062743 You have to understand the syntax of what you're asking for to produce end results. 292 00:28:28,668.7062743 --> 00:28:34,248.7062743 Prompting will probably be as critical as typing how typing was when you know, we were coming up and you gotta learn how to type. 293 00:28:34,548.7062743 --> 00:28:40,848.7062743 I think prompting will become that, right? And, and your ability to chat. 294 00:28:41,28.7062743 --> 00:28:45,978.7062743 All these LLMs are based on language and so you have to have the right language to get the right output. 295 00:28:45,978.7062743 --> 00:28:47,328.7062743 And so we also need. 296 00:28:48,288.7062743 --> 00:28:52,398.7062743 Everybody needs a baseline skill because if you don't have the baseline skill, then you can't ask. 297 00:28:52,448.7062743 --> 00:28:57,188.7062743 If you don't know what SEO is, then you're not gonna be able to prompt very well around around SEO. 298 00:28:57,188.7062743 --> 00:29:00,248.7062743 So you do have to have some of that basic, yeah, that basic knowledge. 299 00:29:01,193.7062743 --> 00:29:06,953.7062743 So you have a ton of, you gather a ton of information, you have technical expertise, but you also have this artistic side. 300 00:29:06,953.7062743 --> 00:29:08,573.7062743 You have photography business. 301 00:29:08,843.7062743 --> 00:29:18,393.7062743 How do those things connect for you? the artistry And now ai, which can generate content I haven't utilized AI in terms of photography. 302 00:29:18,393.7062743 --> 00:29:19,773.7062743 it's more on the marketing side. 303 00:29:20,133.7062743 --> 00:29:23,73.7062743 It's, Hey, give me this, this is a goal of mine. 304 00:29:24,123.7062743 --> 00:29:32,493.7062743 I wanna get to this goal by January 1st, 2026, let's reverse engineer how we're gonna do this. 305 00:29:33,333.7062743 --> 00:29:38,913.7062743 And I pretty much just had it kind of, you know, Chad be kind of gave me a full blueprint plan mm-hmm. 306 00:29:39,153.7062743 --> 00:29:41,103.7062743 Month by, like month by month what we're gonna do. 307 00:29:41,343.7062743 --> 00:29:43,933.7062743 A content, plan, even. 308 00:29:44,863.7062743 --> 00:29:55,773.7062743 Keywords, not necessarily SEO or hashtags, but SEO keywords from a topical perspective to talk about within the platforms of choice that I want to focus on, which would be Instagram, LinkedIn and YouTube. 309 00:29:56,233.7062743 --> 00:29:57,193.7062743 and of course website. 310 00:29:57,503.7062743 --> 00:30:03,353.7062743 so I, I, from a, from the creative aspect, I'm still using it very analytically from a marketing side. 311 00:30:03,473.7062743 --> 00:30:06,53.7062743 I have ideas that. 312 00:30:06,908.7062743 --> 00:30:16,268.7062743 I think that could possibly work from a perspective because of, you know, one thing about ai, we have these things called vibe coding, which is a new vibe, marking, vibe, coding. 313 00:30:16,578.7062743 --> 00:30:26,138.7062743 I do have a couple of ideas that I think from a creative perspective would actually help creatives that are coming up in the, new freshly starting or, newly exploring creatives. 314 00:30:26,478.7062743 --> 00:30:28,38.7062743 I have a couple ideas there. 315 00:30:28,38.7062743 --> 00:30:29,868.7062743 Like I will say, this may work here. 316 00:30:30,363.7062743 --> 00:30:33,898.7062743 Haven't done 'em yet, so I don't wanna put it out there, then someone else just deal. 317 00:30:33,898.7062743 --> 00:30:34,178.7062743 Right. 318 00:30:34,178.7062743 --> 00:30:34,658.7062743 just some ideas. 319 00:30:35,273.7062743 --> 00:30:35,783.7062743 But yeah. 320 00:30:35,833.7062743 --> 00:30:49,213.7062743 I do think that one, just having the requisite knowledge and kind of working with the tools now and then understanding the c, basically it's me understanding like a pain point as a creative, like this would actually help a lot. 321 00:30:49,603.7062743 --> 00:30:54,193.7062743 Of creatives coming down who still have a certain level of, DIY. 322 00:30:54,413.7062743 --> 00:31:08,223.7062743 so my idea is creating some type of application, a web, whether it's a actual app itself, a web app or something that I can add to my website as this own independent tool, to help creatives in that capacity. 323 00:31:08,223.7062743 --> 00:31:11,913.7062743 So that's something that will probably be a new project. 324 00:31:11,913.7062743 --> 00:31:13,383.7062743 I gotta find some time to kind of get through. 325 00:31:13,833.7062743 --> 00:31:14,433.7062743 But yeah. 326 00:31:14,483.7062743 --> 00:31:17,573.7062743 that's, but in terms of, I'm just trying to think if I really answered your question. 327 00:31:17,693.7062743 --> 00:31:25,313.7062743 Like in for, for the creative aspect, I think that is the part, I still let that be its own process that is very present. 328 00:31:25,378.7062743 --> 00:31:26,968.7062743 I do edit on Adobe. 329 00:31:27,58.7062743 --> 00:31:32,818.7062743 Adobe products now are very in tune with degenerative AI in terms of being able to remove things. 330 00:31:33,128.7062743 --> 00:31:46,908.7062743 so I'm still not escaping it, but for the most part, the only thing that I would really consider that I do have in terms of something that definitely is, has now assisted me from the AI perspective is, the ability to actually navigate, pick, and pull or pick and select images now. 331 00:31:47,433.7062743 --> 00:31:50,293.7062743 So I used to have to manually go through each image like, okay, this was good. 332 00:31:50,293.7062743 --> 00:31:56,468.7062743 I'm gonna keep this, and, you know, if I do event photography, I can probably take about 2000 photos within two hours. 333 00:31:56,888.7062743 --> 00:32:06,98.7062743 So that's going through a lot of repeats, a lot of, eyes closed, you know, so there are AI tools that allow me to really streamline that process and that's been tremendous. 334 00:32:06,258.7062743 --> 00:32:08,808.7062743 it helps with turnaround time, helps with the workflow. 335 00:32:09,48.7062743 --> 00:32:11,988.7062743 But when I do look at that and I sometimes. 336 00:32:12,963.7062743 --> 00:32:23,283.7062743 Take that same approach and think about it from the desk job in the sense of just because you're more productive doesn't mean that you need to be that much more productive to give yourself more work. 337 00:32:23,493.7062743 --> 00:32:31,233.7062743 So you still kind of gotta still keep the same expectations, even though now the process, I don't have to take that much manual time per se. 338 00:32:31,558.7062743 --> 00:32:41,68.7062743 But in terms of coloring, it now gives me that much more time to really focus on the images that I have now selected and the images that we are gonna work with and the images that need to be edited that way. 339 00:32:41,68.7062743 --> 00:32:49,538.7062743 So, there are trade-offs in terms of being more productive, but doesn't necessarily mean that you can still produce twice the work, if that makes any sense. 340 00:32:49,568.7062743 --> 00:32:56,498.7062743 And that's kind of one of the things I think about all the, you know, in the day job where it's like, if I'm that much more productive. 341 00:32:57,508.7062743 --> 00:33:01,258.7062743 Does it mean I can take on that much more clients? Sure. 342 00:33:01,708.7062743 --> 00:33:13,408.7062743 But over time we would then have a conversation of quality of work and so like, so we still, so managing those, I guess those expectations based on the productivity is something I'm always conscientious about. 343 00:33:13,408.7062743 --> 00:33:19,908.7062743 So I make sure that I kind of build in a certain level of pace that is in my work. 344 00:33:19,908.7062743 --> 00:33:24,498.7062743 So I don't feel like I'm just done twiddling my thumbs or I'm just. 345 00:33:24,948.7062743 --> 00:33:25,998.7062743 Not going too slow. 346 00:33:25,998.7062743 --> 00:33:29,538.7062743 So I still keep it in the same contained pace, if that makes any sense. 347 00:33:29,628.7062743 --> 00:33:30,798.7062743 That's great self-awareness. 348 00:33:30,848.7062743 --> 00:33:39,728.7062743 if the goal is just to do as much work as possible all the time, chat, GPT or Gemini or just a LLMs are gonna, I think could lead to a lot of burnout. 349 00:33:39,728.7062743 --> 00:33:42,578.7062743 If you were taking on twice the number of clients, even if you could. 350 00:33:43,283.7062743 --> 00:33:47,458.7062743 Get the work done, you would be doing higher level thinking work all the time. 351 00:33:47,458.7062743 --> 00:33:48,718.7062743 that's exhausting for your brain. 352 00:33:48,718.7062743 --> 00:34:00,888.7062743 So you have to find that balance or, 'cause you can't maintain some of the manual labor, that admin stuff that is a drag, that AI tools do really well are also times when your brain can kind of rest. 353 00:34:00,948.7062743 --> 00:34:01,38.7062743 Mm-hmm. 354 00:34:01,278.7062743 --> 00:34:05,788.7062743 And so how do you still, I think you're doing, it sounds like you're being really careful. 355 00:34:06,568.7062743 --> 00:34:13,93.7062743 And finding time for your brain to rest, so you're not just twiddling your thumbs but you're not grinding in that way that leads to burnout. 356 00:34:13,963.7062743 --> 00:34:14,233.7062743 Yeah. 357 00:34:14,283.7062743 --> 00:34:15,843.7062743 You don't want scope creep either way. 358 00:34:15,843.7062743 --> 00:34:26,323.7062743 So like you can, AI can make you more efficient than you can be like, well, can you do this? Next thing you know, you've now double tripled your work just off of your sheer ability to be that much more productive, which. 359 00:34:27,403.7062743 --> 00:34:37,363.7062743 You are not, you're, you're at that, at that part you're losing now you lose all, everything that you just gained with this productivity now, because now you're, you're still logged in or, or, or doing that, doing that work. 360 00:34:37,413.7062743 --> 00:34:50,263.7062743 If you can do more work, then you wanna write that in the contract on the front end instead of just letting it Creep up on you and all of a sudden you've doubled your project commitment with the same, amount of compensation That is, that's tricky. 361 00:34:50,528.7062743 --> 00:34:51,88.7062743 You don't want that. 362 00:34:51,139.7062743 --> 00:34:51,301.7062743 don't want that. 363 00:34:53,804.7062743 --> 00:34:53,864.7062743 No. 364 00:34:53,864.7062743 --> 00:34:55,694.7062743 It changes expectations all across the Mm-hmm. 365 00:34:56,394.7062743 --> 00:35:08,679.7062743 do you have advice for you, you talked about, upcoming creatives a minute ago, but upcoming or just creatives or marketers who aren't using chat GPT yet, or LLMs, Gemini, whatever. 366 00:35:09,39.7062743 --> 00:35:11,214.7062743 do you have advice for them? just try it. 367 00:35:12,174.7062743 --> 00:35:14,94.7062743 I understand the apprehension, don't get me wrong. 368 00:35:14,144.7062743 --> 00:35:17,504.7062743 I totally get it, but just try it. 369 00:35:18,74.7062743 --> 00:35:20,624.7062743 Try it with something that you just think, ah, there's no way this could work. 370 00:35:20,984.7062743 --> 00:35:21,824.7062743 And you'd be surprised. 371 00:35:22,184.7062743 --> 00:35:26,374.7062743 Next thing you know, over time, just ask it a question that you know the answer to. 372 00:35:26,374.7062743 --> 00:35:36,244.7062743 And or how, how would it explain this question to a 5, 6, 7, 8-year-old? And then like over time you realize, okay, this is useful. 373 00:35:36,394.7062743 --> 00:35:42,949.7062743 How would you explain this to your grandmother? How would you explain this to your mom who's a boomer? Okay. 374 00:35:42,949.7062743 --> 00:36:08,499.7062743 The next thing you know? So then it's like the more you kind of get that, then you can really start, okay, well, a creative who has an affinity for working with florist? How do you, what's a way you would wanna reach out to them? What is a pain point of a florist? What's the demographic of people who own a Floris business? All these things could be obtained through just utilizing Chad GBT or Chad. 375 00:36:08,499.7062743 --> 00:36:20,494.7062743 I say Chad, GBT, but LLMs, what do you imagine is coming in the next year, five years? you can choose the timeframe, but in the future, what do you see happening? everything bespoke. 376 00:36:21,514.7062743 --> 00:36:24,274.7062743 Think everything bespoke is going to be the name of the game. 377 00:36:24,974.7062743 --> 00:36:27,344.7062743 so I'm an Android user. 378 00:36:27,344.7062743 --> 00:36:28,664.7062743 I do own an iPhone. 379 00:36:29,549.7062743 --> 00:36:35,339.7062743 But I know that app stores were the thing, so you gotta get an app, get in an app store. 380 00:36:35,699.7062743 --> 00:36:47,744.7062743 I think because we now with these tools, with these LLMs, allow us to ideate our own apps and to, deploy them relatively quickly. 381 00:36:48,224.7062743 --> 00:36:50,444.7062743 I have an affinity for, black Labradors. 382 00:36:51,74.7062743 --> 00:36:55,774.7062743 I could create, a black Labrador thing. 383 00:36:56,389.7062743 --> 00:37:04,954.7062743 Let's call it a treat for black Labradors, or let's make it something tangible or a training program specifically for Black labs. 384 00:37:04,954.7062743 --> 00:37:15,734.7062743 You know, it could be built upon the same tenets that we build community with now, with all the social media platforms, but you can really just hyper niche down and just serve that set of people. 385 00:37:16,454.7062743 --> 00:37:22,904.7062743 We could have, you know, you have these apps that would kind of, you take a picture of a plant, it lets you know if it's healthy or not. 386 00:37:23,114.7062743 --> 00:37:29,294.7062743 It lets you know how to then train or how to revive it, how to repair the leaves if they're, you know, going a certain manner. 387 00:37:30,74.7062743 --> 00:37:33,954.7062743 But what happens if you just have a, the person who just loves chrysanths. 388 00:37:34,794.7062743 --> 00:37:43,404.7062743 Now you just have like, someone can really, like, really just hyper niche down and have a bespoke, Experience to their own, to their own liking. 389 00:37:43,804.7062743 --> 00:37:58,334.7062743 I think that's where it ultimately goes, But that, I ultimately think it's going to be, not choose your own adventure, but it really is gonna be like, oh, we got a lot of one-on-one experiences that we can create. 390 00:37:58,799.7062743 --> 00:38:00,509.7062743 That sets us apart. 391 00:38:01,499.7062743 --> 00:38:01,589.7062743 Mm-hmm. 392 00:38:01,829.7062743 --> 00:38:17,879.7062743 So you can have someone like, you know, a company X could say, we we're used, we used to take on, you know, small to medium clients, but we, our technology or how our LLM and algorithm kind of works together, we can do something with you all. 393 00:38:18,59.7062743 --> 00:38:21,389.7062743 But this is a custom, one of one bespoke situation. 394 00:38:21,959.7062743 --> 00:38:23,159.7062743 And so I think that. 395 00:38:23,744.7062743 --> 00:38:26,834.7062743 That's pretty much gonna be the real way going forward. 396 00:38:26,834.7062743 --> 00:38:29,84.7062743 Even you can kind of see it from advertising dollars. 397 00:38:29,384.7062743 --> 00:38:30,764.7062743 You just look at advertising. 398 00:38:30,764.7062743 --> 00:38:35,744.7062743 Now in content communities, you, you have more advertisers looking for. 399 00:38:37,139.7062743 --> 00:38:38,219.7062743 Regular influencers. 400 00:38:38,219.7062743 --> 00:38:57,339.7062743 When I say regular influencers, the big names that we do know who have become somewhat public figure celebrity, but there is a lot of money being shifted to those who don't have the super large following, but they have the visibility and eyeballs of the target demographic that they want to sell to. 401 00:38:57,789.7062743 --> 00:39:02,999.7062743 So I think it's gonna move toward that bespoke approach with these tools. 402 00:39:03,419.7062743 --> 00:39:04,709.7062743 That's really interesting. 403 00:39:04,709.7062743 --> 00:39:38,84.7062743 I love the social media example of thinking about, it's almost like you're having to kind of dig through these layers to figure out what is the right connection point, because we can be hyper personalized now, and so you have to take the same principles of market segmentation, but use that principle in a different capacity to fit the changing landscape? Because the world has gotten a lot larger and connected, but it equally means you're gonna have some constriction somewhere you know, everybody who likes this particular video game, we're going over here. 404 00:39:39,59.7062743 --> 00:39:43,839.7062743 And then inside that community you got sub people creating their own little thing. 405 00:39:43,839.7062743 --> 00:39:49,169.7062743 I just think that the opportunities are actually endless when it comes to how we would use it from that perspective. 406 00:39:49,459.7062743 --> 00:39:54,589.7062743 it's gonna definitely make us hyper granular, just because we can tailor this exactly. 407 00:39:55,399.7062743 --> 00:39:58,819.7062743 Your brand voice, who your target demographic is. 408 00:39:58,819.7062743 --> 00:39:59,929.7062743 Nothing more, nothing less. 409 00:40:00,229.7062743 --> 00:40:04,189.7062743 And I think once that is the ultimate goal is to talk to your people. 410 00:40:04,639.7062743 --> 00:40:08,189.7062743 a thousand True Fans is the old marketing, letter. 411 00:40:08,219.7062743 --> 00:40:08,819.7062743 a thousand true fans. 412 00:40:08,819.7062743 --> 00:40:15,129.7062743 That's all you really need is your 1000 true fans and everybody else is, cool, but you get your solid thousand true fan army, you're good to go. 413 00:40:15,179.7062743 --> 00:40:19,829.7062743 Generative AI allows us to really build that for our own ecosystems. 414 00:40:20,99.7062743 --> 00:40:21,509.7062743 Yeah, it's really interesting. 415 00:40:21,514.7062743 --> 00:40:26,944.7062743 I was messing around with five coding yesterday and I was like, wow, I can just sit down here and make an app. 416 00:40:26,974.7062743 --> 00:40:37,494.7062743 and when you think about, like, You could easily make an app for that, you know, for your hyper segmented audience that Speaks to them and that's a whole new bog game. 417 00:40:37,574.7062743 --> 00:40:38,954.7062743 'cause used to, it was very difficult. 418 00:40:39,264.7062743 --> 00:40:42,624.7062743 I've worked on product development before and it is time consuming. 419 00:40:42,864.7062743 --> 00:40:42,924.7062743 Yeah. 420 00:40:42,924.7062743 --> 00:40:48,114.7062743 And so it was a really interesting experience to be able to give feedback to. 421 00:40:48,924.7062743 --> 00:40:58,64.7062743 I was working in Gemini to be able to give feedback to Gemini, see it implemented in real time instead of having to, you know, wait 24 hours or wait a couple of days for small changes. 422 00:40:58,64.7062743 --> 00:41:01,174.7062743 So that is just a very different, world that we're living in. 423 00:41:01,229.7062743 --> 00:41:08,239.7062743 And that's another reason why I think that Google is positioned to do well is because to your point, you just named, they have the LLMs. 424 00:41:08,824.7062743 --> 00:41:18,904.7062743 They have the different models that, you know, they have the different ways that you can kind of, you can go text, you can go prompt, you can go video, you can do, they have the vibe coding aspect of it as well too. 425 00:41:18,904.7062743 --> 00:41:24,154.7062743 Like they just have so many of these different things that you can really just already package together. 426 00:41:24,154.7062743 --> 00:41:29,224.7062743 Whereas you have these other like lovable, bold cursor. 427 00:41:29,224.7062743 --> 00:41:33,304.7062743 You have all these other ones that are kind of built off of something, whereas I. 428 00:41:33,304.7062743 --> 00:41:35,29.7062743 Google, you can do it all in Gemini. 429 00:41:35,569.7062743 --> 00:41:40,729.7062743 Gemini has, so that's why I'm, that's why like, all right, so ease of use, you can kind of see where, how it's kind of happening. 430 00:41:40,729.7062743 --> 00:41:46,414.7062743 Like I think the everyday consumer is probably gonna be choosing between Gemini and open ai. 431 00:41:47,14.7062743 --> 00:41:55,114.7062743 I think enterprise level, I think Anthropic is probably in a position themselves that I just looking at kind of like how things are, especially with, OpenAI in particular. 432 00:41:55,114.7062743 --> 00:41:57,714.7062743 You know, they poached the guy from, from, From Apple. 433 00:41:57,784.7062743 --> 00:42:03,154.7062743 they're gonna actually make an actual device so you can see how they're kind of positioning themselves in some capacity. 434 00:42:03,154.7062743 --> 00:42:10,139.7062743 it's gonna be interesting, but I love the fact that, again, we have multiple tools to do these things so we're not just beholden to one. 435 00:42:10,169.7062743 --> 00:42:11,99.7062743 If that makes any sense. 436 00:42:11,669.7062743 --> 00:42:12,269.7062743 Absolutely. 437 00:42:12,989.7062743 --> 00:42:15,179.7062743 It just opens up possibility and ways of thinking. 438 00:42:15,209.7062743 --> 00:42:39,359.7062743 Well, I have one last question that I always like to end on and that's what is the idea or question about AI that you can't stop thinking about? How can AI be equitable for all? That's the question. 439 00:42:40,49.7062743 --> 00:42:42,119.7062743 Because we operate in a capitalistic market. 440 00:42:42,939.7062743 --> 00:42:44,359.7062743 capitalism needs winners and losers. 441 00:42:44,819.7062743 --> 00:42:48,29.7062743 but this tool is so revolutionary. 442 00:42:48,29.7062743 --> 00:42:50,429.7062743 Now, I think people don't really understand it in that capacity. 443 00:42:51,29.7062743 --> 00:42:52,84.7062743 This should help everybody. 444 00:42:53,594.7062743 --> 00:42:58,224.7062743 So how can we really make this equitable for all? do I have an answer? Absolutely not. 445 00:42:59,484.7062743 --> 00:43:12,454.7062743 But that's the question of like, can this, this, I feel this should help everybody, but how do we do that? That was such a fascinating conversation with jk, full of practical wisdom for any creative or marketing professional. 446 00:43:12,634.7062743 --> 00:43:16,744.7062743 A huge thank you to him for sharing his journey and his thoughtful approach to using ai. 447 00:43:17,14.7062743 --> 00:43:28,534.7062743 I was particularly struck by his 80 20 rule, letting AI handle the foundational 80% of a task to preserve his creative energy for the final 20% where human ingenuity makes all the difference. 448 00:43:28,814.7062743 --> 00:43:38,654.7062743 Join me next time on Kim Wise Conversations for a conversation with Jim Cobb, the founder of Bloodhound Marketing Group, a lot of marketing on the show right now. 449 00:43:38,864.7062743 --> 00:43:42,914.7062743 To dive deeper into today's topic with jk, I've put everything for you in one place. 450 00:43:42,914.7062743 --> 00:43:47,354.7062743 Just head over to the resource page for this episode at kim wise.org/podcast. 451 00:43:47,594.7062743 --> 00:43:55,64.7062743 There you'll find the full transcript linked to J K's work and a list of prompts and resources inspired by our conversation for the leaders and teams listening. 452 00:43:55,64.7062743 --> 00:44:02,624.7062743 If J K's insights have you thinking about how to build a real AI strategy for your own work, I invite you to learn more about the Kin Wise Pilot program. 453 00:44:02,804.7062743 --> 00:44:11,594.7062743 We partner with organizations to create practical, human-centered professional development and policies that empower your team to use these tools with confidence and care. 454 00:44:11,834.7062743 --> 00:44:14,264.7062743 You can learn more at kin wise.org/pilot. 455 00:44:14,564.7062743 --> 00:44:18,734.7062743 Finally, if you found value in this conversation, the best way to support the show is to subscribe. 456 00:44:19,254.7062743 --> 00:44:21,864.7062743 The best way to support the show is to subscribe. 457 00:44:21,984.7062743 --> 00:44:24,504.7062743 Leave a quick review or share this episode with a friend. 458 00:44:24,654.7062743 --> 00:44:28,44.7062743 Until next time, stay curious, stay grounded, and stay kin wise. 459 00:44:31,406.601184 --> 00:44:36,926.601184 That was such a fascinating conversation with jk, full of practical wisdom for any creative or marketing professional. 460 00:44:37,106.601184 --> 00:44:40,826.601184 A huge thank you to him for sharing his journey and his thoughtful approach to using ai. 461 00:44:41,66.601184 --> 00:44:46,586.601184 I was particularly struck by his 80 20 rule, letting AI handle the foundational 80% of a task to. 462 00:44:47,336.601184 --> 00:44:50,636.601184 Of a task to preserve his energy for the final 20%. 463 00:44:50,696.601184 --> 00:44:52,886.601184 Where human ingenuity makes all the difference. 464 00:44:53,246.601184 --> 00:44:56,756.601184 Continuing our exploration of what it means to lead thoughtfully in the age of ai. 465 00:44:56,966.601184 --> 00:44:59,921.601184 Join me next time on Kim Weiss Conversations for a chat with Dr. 466 00:44:59,921.601184 --> 00:45:02,96.601184 Allison Harris, Welcher Chief strategy offer. 467 00:45:02,666.601184 --> 00:45:07,826.601184 CH Chief Strategy Officer at Chief Search Change and founder of Thrive Life Coaching. 468 00:45:08,6.601184 --> 00:45:15,566.601184 We'll unpack how she blends intentional relationship first leadership with just enough AI support to keep things human to dive deeper in today's topics. 469 00:45:15,566.601184 --> 00:45:17,966.601184 With jk, I put everything for you in one place. 470 00:45:18,116.601184 --> 00:45:22,166.601184 Just head over to the resource page for this episode at kim wise.org/podcast. 471 00:45:22,466.601184 --> 00:45:28,136.601184 There you'll find the full transcript links to jks work and a list of prompts and resources inspired by our conversation. 472 00:45:28,481.601184 --> 00:45:30,161.601184 For the leaders and teams listening. 473 00:45:30,341.601184 --> 00:45:38,21.601184 If jks Insights have you thinking about how to build a real AI strategy for your own work, I invite you to learn more about the Kin Wise Pilot program. 474 00:45:38,171.601184 --> 00:45:46,421.601184 We partner with organizations to create practical, human-centered professional development and policies that empower your team to use these tools with confidence and care. 475 00:45:46,691.601184 --> 00:45:49,211.601184 You can learn more at kin wise.org/pilot. 476 00:45:52,121.0488709 --> 00:45:56,501.0488709 I hope this discussion has encouraged you wherever you are on your own AI path. 477 00:45:56,981.0488709 --> 00:46:01,241.0488709 If you enjoyed this conversation, please subscribe and consider leaving a review. 478 00:46:01,241.0488709 --> 00:46:04,721.0488709 It truly helps other thoughtful listeners find us. 479 00:46:04,811.0488709 --> 00:46:12,886.0488709 You can learn more about how to approach AI with intention, explore resources, and join the Kin Wise collective by visiting kin wise.org. 480 00:46:13,121.0488709 --> 00:46:20,831.0488709 And if you or someone you know is doing interesting work at the intersection of AI and humanity and has a story to share, we'd love to hear from you. 481 00:46:21,821.0488709 --> 00:46:26,21.0488709 Until next time, stay curious, stay grounded, and stay kin wise.