EP 14: Speak Your Way to 6 Figures: How to Lead Sales from the Front of the Room!

In this special episode of Leadership & Love, Louie Sharp interviews Jen Loving, a best-selling author of nine books, international business coach, and speaker who has generated over $25 million in sales. She has built five businesses to six figures, each in under a year, and helped over 1,000 entrepreneurs, with many reaching six- and seven-figure revenue.

Louie and Jen discuss the most effective marketing strategy: speaking. They dig deep into signature talks, core genius, and lead magnet. Jen also introduces her newest venture, Loving Is.AI. This technology aims to create a 'loving layer' for AI products and services, connecting to over 90% of existing AIs. Listen to learn more!

🌟 Email Jen to receive your FREE “Six Step Blueprint for Your Business”: [e-mail]. Include in the subject line, “I Want the Blueprint.” Remember to mention this podcast episode!

🌟 These are the inspirational books mentioned by Jen:  The Go-Giver by Bob Berg and The Success Principles by Jack Canfield.

Louie’s Leadership & Love Nugs (podcast time stamps)

• Create a strategically designed signature talk focused on principles rather than processes (7:48)
• Identify your core genius and leverage that in moving your business forward (16:37)
• Understand how to use a lead magnet approach to get 25-30% of those in the room on your calendar (24:37)
• Implement a pre-qualification questionnaire for potential clients before consultations (41:53)
• Maintain consistent follow-up with leads until receiving a definitive no (41:53)
• Learn more about Loving Is.AI (48:53)

#signaturetalk #coregenius #leadmagnet #sixstepblueprint #JenLoving #LeadershipandLove #Thegiftedleader #LouieSharp #Podcast

Episode Transcript

(00:01):
Welcome to the Leadership and Love Podcast.
We will cover leadership, mindset, personal development,
and sales and marketing.
You'll experience thought-provoking conversations with both
nationally and internationally recognized leaders.
Our goal is to inspire you and deliver actionable items
that you can implement that will help you accelerate your

(00:22):
growth.
Get ready to discover the magic and the power when you lead
with love.
You are in for a real treat today.
A very,
very dear and lifelong friend of mine is here with us
today, Jen Loving.
Let me give Jen a brief introduction,

(00:43):
and then we'll get going.
So Jen is a best-selling author of nine books,
international business coach, a speaker trainer,
and has generated over $25 million in sales.
That's right.
We're going to be talking about sales.
This is a person you want to listen to.
She's been featured on Inc.com, ABC News, and Times Square,

(01:03):
and has spoken on stages to over 10,000 people.
With two decades of business experience,
she has built her first five businesses to six figures
each, all in under a year, and all in different industries.
That alone, Jen, is amazing.
She's now helped over 1,000
entrepreneurs build their businesses,
with many reaching six- and seven-figure revenue.

(01:26):
But she is most proud of founding her own international
nonprofit, Handing Hope,
which brings comfort and smiles to children battling cancer
in 13 states and four countries around the world.
She's the mother of four incredible children.
Yes, I've met them all.
They are amazing, including 22-year-old twins.
You need to contact Jen and hear her laundry story,

(01:47):
but we won't have time for that today.
So please help me welcome Jen Loving.
Jen, thanks for being here today.
I'm really excited, humbled,
and honored that you took time out of your busy schedule.
I'm so happy to be here, and I love, love,
love Leadership and Love, so it's perfect.
I know you do, we're gonna talk about that in a little bit.
One of the things, just so those of you listening,

(02:08):
Jen and I have actually worked together at this point.
I've lost track, but probably what, five or six,
maybe seven years in an organization called Engaging
Speakers.
We do some joint coaching for people.
And I really have a very,
I'm blessed to have a very personal relationship with Jen,
both on the business side and personally.
And so she really brings so much to the table.

(02:30):
Jen,
what I wanna start with off first thing this morning is
what would you suggest to our listeners about a powerful
tool that you recommend to your clients to exponentially
grow their business when it comes to marketing and sales?
I don't think there's a better strategy to grow your
business from marketing side of speaking.

(02:51):
And the reason I say that is because everybody knows people
do business who they know, like, and trust.
And there's no faster way for people to get to know, like,
and trust you than to hear you speak.
And so I think that is by far the most powerful strategy
that an entrepreneur can learn to do.
And so what has your results been that you've seen both for
you personally and your clients when they speak?

(03:14):
The key is that you need to know how to do speaking because
a lot of business owners and entrepreneurs will get
opportunities to speak,
but they'll tend to want to speak about their process.
And I always talk about the importance of speaking about
principles.
And I can share a little bit more about that.
But what's possible from what I've done and I've helped

(03:35):
many other people to do is to 100%,
you can add at least six figures to any business in the
next 12 months through speaking.
I 100% believe that I don't think there's a business that
can't successfully do that through the power of speaking.
Some businesses could have 100K months,
some could have 100K days of speaking.
I've literally spoke for 20 minutes in front of one full of

(03:55):
only like 60 people made over 100K and in 20 minutes or
less.
So that's what's possible.
And that might shock some people that you can actually do
that, but it is really predictable.
It's really repeatable.
And it gives you that feeling as an entrepreneur or
business owner that you can control, generating leads,
making sales, growing your business and feeling like that.

(04:17):
There's like really nothing better than to feel like you
can choose how much you grow your business.
You can feel in control of that.
You can set a goal.
I want to make X amount of money this month and feel
confident that you'll do it,
not just hoping and waiting for referrals and all that type
of thing.
So that's a great point, Jen.
And so for those of you listening,

(04:39):
that may seem a little far fetched or unbelievable,
but I can tell you that Jen's the master of this,
and I've watched her do it on a number of occasions.
The other thing, Jen,
I'd like to talk about before we get into the specifics of
like what that speech should include,
I'd like you to talk about the importance of having clarity

(04:59):
around your target market and who's in that room when you
do that presentation.
Absolutely.
So you want to start with the end in mind.
You want to know, you know,
what do you want to have happen at the end of your talk,
and clearly you need to, you know, like,
so let's say you're a coach, for example,
and you sell a particular type of service,
you're going to want at the end of that talk for that

(05:21):
people in the audience that are your target market to want
that service, but you also need to ask yourself,
who are those people I want in the audience,
like who buys my product, who buys my service.
So once you know who buys your service and your product,
like, what is your business designed for,
then you know who those target who those clients are,
and then that informs who your audience would be.

(05:42):
Ideally,
that's your ideal target audience is the people that buy
your services now or your product now.
And so,
I want everybody that's listening to catch what Jen just
said because she dropped a golden nugget.
The way you make a bunch of money in a room is by being in
the right room, right?
And we've talked about this on some of the engaging

(06:03):
speakers presentations and podcasts and that kind of stuff.
And so,
you don't want to be standing in front of a room full of
Girl Scouts if you're a coach or any other business owner
that's really not your target market.
So, Jen,
can you talk about some of the things that you've used in
your speaking to really get clarity on how to make them

(06:26):
unique, the person speaking,
and also how to attract those clients that want to do
business with them.
So when it comes to speaking, like you said, Louie,
it's absolutely essential that you know who your audience
is and that you have a talk that's designed to attract your
ideal clients.
That's number one.

(06:47):
And the second piece is you want to create a title that is
going to really resonate with that target market.
They're going to be like, ooh, I want that,
whatever that is.
And so for me, for example,
I do business coaching and speaker training,
like you mentioned.
And one of my talks for the speaker talk that I have is
speak your way to over a 100K in 60 minutes or less.

(07:11):
So if I'm in room full of entrepreneurs and business owners
who want to learn about speaking and they hear, wow,
you can make a 100K in 60 minutes or less,
that's going to draw them in and be like, ooh,
I want to hear about that.
And so that's what you want.
You want to create something that is tied to the results
that your services or your products bring.
And that is going to be tied to your title.

(07:31):
So once you have your title and you're clear about your
outcome and your audience and all that,
the next step is you want to build your talk.
And so your talk is you need your intro,
the body of your talk, your clothes.
And as far as your body of the talk,
how do you figure out what you're going to speak about?
This is huge because a lot of entrepreneurs and business
owners get invited to speak,

(07:52):
have opportunities to go and talk about their business.
And most of them feel kind of drawn to want to talk about
their process.
They want to give like five steps to this and four steps to
that.
And they want to get into the how tos because they want to
give a lot of value.
And it comes from a really great place.
It comes from wanting to give value and wanting to help
people.

(08:13):
But what happens when you give process in your speaking is
you're going to at the end get a lot of, oh my gosh,
thank you.
That was great information.
You're going to get those compliments.
You're going to feel good.
And then you're going to get confused because nothing's
happening and growing, your business isn't growing from it.
So you're like, that felt really great.
I got compliments.
Why aren't people wanting to have conversation with me and

(08:35):
work with me?
And that's because you did the talk based on process.
You gave away so much information.
And so you filled them up.
They got what they wanted.
They said, thank you.
They appreciate it.
They laughed.
And then you're standing there feeling like that was
enjoyable, but my business.
So there's a way to change that,
but still feel really great.

(08:56):
Love what you're doing.
Enjoy the process of speaking.
But then really get results.
What I mean by results is if you're speaking and you're not
getting these type of results,
then that means there's adjustments needed to the talk.
So the results that you should have as a minimum,
you should, if you're in front of your target market,
which is a really great point, Louie,
if I'm in front of a room for a gloss Girl Scout girls,

(09:18):
like, and I do my talk,
none of them are going to be interested in using Speak Any
Girl.
You know, it may be a cookie business, but like,
that's not going to be interested in that, right?
So that's important.
But the way that you figure out what your principles are is
you go back to that big results,
the title that I talked about, and you ask yourself,
if I never,

(09:38):
if this audience of people never got to work with me and
they only got to hear me speak,
what would I need to tell them?
What would be the principles?
What would be the three,
five things that they would need that that person in that
audience,
those people in the audience that could be great for me,
what would they need to know, believe, have, do,
understand, or embrace?
Like use any word you want to get that big result.

(10:02):
That's going to help to start to inform what are the
principles you should be talking about.
So for example,
I've built five different businesses with six figures in
less than 12 months.
All of them got to, you know, to that, and you know,
really quickly six figures,
and all of them got to seven figure right over you,
and I have this whole blueprint for entrepreneurship.
But when I speak,
I don't teach that blueprint or speak about that

(10:22):
blueprint.
I speak about you must follow a proven blueprint for
success as a principle.
And I talk about it,
like I explain what the entrepreneurial blueprint is.
I do a little exercise that highlights how powerful it is.
I talk about the problems if you're not following a
blueprint,
I share a story that really proves how powerful it is to
follow a blueprint, and I ask a reflection question.

(10:43):
So like I have a little structure in terms of sharing the
principle.
But if I were to sit there and go through,
there's six pieces of this blueprint.
There's like a framework, and there's six different pieces,
lots of items under each framework piece of those six.
If I were to go through all of that,
like let's say I made all my points about each one of those

(11:03):
pieces of the blueprint,
all that would happen is that I always would be like,
oh my gosh, thank you, that was amazing.
Thank you for all that information.
And my business would not grow up.
But if I talk about it as a principle,
like you must follow a proven blueprint,
and here's what the blueprint is.
You share the why and the what.
And the how is shared when they hire you to work with you,
because then you give them the how.

(11:24):
That's what you're getting paid to do is to show them,
teach them, bring them to that, you through that.
They're going to have to do the process,
but you don't teach them or do that on a marketing
signature talk.
The signature talk is meant to market your business,
draw people to you.
And so 90% of the audience should come into your email
list.

(11:44):
And at least 25 to 30% should come onto your calendar at
the talk.
If you're doing a talk that's really strategically designed
for speaking to grow business,
that's the kind of results that you can predictably,
repeatedly see.
And I have seen people have 100% of the room want to have a

(12:06):
conversation be on their calendar.
I've had people get on waiting lists to want to work with
people as a result of doing their talk and sharing this
type of work, this type of structure.
So if you're not seeing that,
then that's because the structure and how you're delivering
the talk in the content,
what you're doing in the strategies is not ideal.

(12:29):
Let's put it that way.
Like you could get onesie twosies,
but you're not going to get this repeatable,
predictable outcome every time where you can decide,
I want to make X amount of money this month and I need to
do clearly what I need to do.
And you can make it happen.
You won't have that sense or feeling of control over your
business in a way.
So Jen, you're just you're full of great information.

(12:52):
So she's dropped a couple of golden nuggets that I want the
audience to catch.
First one is is that she's talking about, how to
strategically talk, and she used the term signature talk.
So I can tell you that in my background,
I'm a keynote speaker and Jen is a signature talk expert.
There's a big difference.
So when somebody hires me, they're paying me to speak.

(13:14):
Jen will go to the room and speak for free.
But she's not speaking for free.
She's converting people in that room because her signature
talk is set up to convert those people.
And she dropped some numbers that should be a great gauge
for you.
If you're not getting the majority of that room into your
email list...and now, Jen,
so I'm going to take a moment here because there's two

(13:34):
things I want you to expound on.
One is how do you get them into your email list?
And the other thing is...
is stories.
You kind of skimmed over stories.
So I'd like you to talk about both of those, if you would,
please.
Yeah, absolutely.
So part of the strategic design for speaking is you want to
have at least 50% of your top stories, your personal story,

(13:55):
and then every one of your content points that are your
principles,
you're going to have a story that's going to prove the
principle.
What happens in that story is you're going to be
highlighted,
your expertise is going to be highlighted in a classy way
as you tell the story.
I teach six stages of storytelling when you speak,
there's lots of ways to tell stories when you speak,
but I like the version I teach because it does a really

(14:16):
nice before and after type of demonstration that's
inspiring.
But so every single point has a story.
And you could even close with a little story if you want
to.
But stories are what change behavior,
stories are what people will remember,
stories are what are engaging,
like they're what is going to cause people to feel

(14:38):
something and to be inspired.
And so there's no better place to teach than inside a
story.
So you don't have to get up and do all this like
information teaching,
you can actually teach way more effectively if you crafted
in the story what you want to teach.
And so on your principle,
let me interrupt real quick so that the audience gets this.

(14:59):
So the story she's talking about,
can you go into those are specific client success stories
you're telling based on each principle, correct?
Exactly.
So I'll give you a quick example of what this looks like.
So when I do my speaker rate over 100k in 60 minutes or
less,
one of those principles is you must have a strategic design
signature talk.

(15:20):
And so I'll spend a little bit of time explaining like
we're doing now.
What is the strategic design signature talk?
I'll talk about the difference between process and
principles, the power of stories.
And then I'll talk about the problems.
If you don't have a strategically design signature talk,
then you won't have that sense of control.
I'll go through all of that.
And there's strategy built into those two things.
One, the first one is explaining it.
And the strategy there is make sure the audience is clear

(15:42):
what you're talking about what you mean,
and that there's no question of what you're saying.
The second one is the problems, if they don't do it,
wakes up the people in the room that are having that
problem like, Oh, I'm having that problem.
I need to pay attention to this.
Like,
this is this is why maybe why I'm having this problem.
Then the story is what's going to prove the point.
So one of the stories I share is a woman named Sam,

(16:03):
I met her.
And she was a mental health therapist when we met.
And she still is today.
And she was exhausted as a mental health therapist.
She was seeing every single type of mental health client
you can imagine from, you know,
suicide to divorce to grief to depression, anxiety,
like all the things.
And she was going around speaking everywhere,
like she was going to high schools,

(16:24):
speaking on suicide prevention, going to women's groups,
speaking about divorce care,
going to men and women's groups, speaking about grief,
and she was creating PowerPoints and different talks.
And it was not causing her business to grow.
She wasn't getting any leads from speaking.
And she was exhausted by the end of the day with the work
that she was doing.
So, I went and asked her about her core genius,
like we I did some questions and,

(16:45):
and got to the core of what her core genius was.
And what was it that she did measurably better than other
therapists?
And so you can answer yourself this question,
because I think the core genius is a really important topic
we could talk about, Louie,
but you can ask yourself this question based on what you
do.
And what is it that you do measured better than others that
you do it, it comes really easy for you.
If, if they don't work with you in what you do,

(17:07):
somebody else what when they maybe miss out on.
So I was asking Sam some of these questions.
And what we discovered is that her core genius was that she
had this ability as a therapist to put an end to anxiety.
She said, all the colleagues in my field say, Oh,
you can't really put an end to anxiety.
All you can do is teach people how to cope with it.
And she's like, but Jen, I know I put an end to it.

(17:27):
And so it's amazing.
Like, let's,
let's work on creating a talk that's really designed around
helping women put an end to anxiety.
Let's build your business around that.
Let's fill your, your client load, just all women,
like how would that feel?
They have all women that have anxiety every day.
That's what you're doing every day,
you show up in your office and your whole caseloaders only
have anxiety.
And she like lit up like a Christmas tree.
She's like, Oh my God, that would be amazing.
And she would, she was energized by that.

(17:50):
And she almost told herself she couldn't do it.
She's like, I don't know if I in school,
they say that you have to help everybody.
And I said, well, this is your business.
And the reality is,
you know how many women in the world have anxiety and would
like to put an end to it and don't want to just learn to
cope with it?
If that's your gift, build a business around that.
Like that's super powerful and super exciting.

(18:11):
And so she started to like buy into the reality that she
does have that freedom to choose as her business.
She recognized that this would be something that would
really energize her.
She wouldn't be tired at the end of the day, like she was,
because this is what she was really good at.
So she had an opportunity to speak in front of a hundred
women in about 90 days from the time we started working
together.
And the time we started working together,
she was making about $3,000 a month.

(18:34):
And so now remember,
she did a lot of speaking and didn't get any results.
And so now she's on stage with a hundred women in front of
her.
She does her talk.
It's called Dare to End Anxiety.
She does the talk and while she's at the end,
where you were asking about the lead magnet,
making the offer and all that the conversion piece,
she watched 50% of the room stand up and like flee to the

(18:56):
back of the room.
And I'm sure people have seen that where you, you know,
speaker and like bunch of people run in the back room,
that was her experience and her knees started shaking on
stage, like couldn't believe what she was seeing.
And by the time she got back to the table,
all because I had taught her as part of the conversion is
to have like reserved on her calendar,
spots that would be on her calendar,
ready to be able to do these dare to end anxiety sessions.

(19:20):
And so when she went back there,
she had had 18 spots on her calendar that were on this
piece of paper and all 18 spots were filled.
And then she had 27 additional women ask if they could be
on a waiting list to work with her.
And she could not believe that.
And so that month she made over $10,000,
and she had not done that before.
And by the end, by the end of that full year,

(19:41):
she had made over $250,000.
And then we had to create on demand courses,
because she was one person with this really long waiting
list.
It was three years ago,
and she still has a waiting list today.
And she ended up creating on demand courses called
Dare to End Anxiety, s
o she could serve people that were waiting on that waiting
list to work with her.
They could get started on some of the principles that she taught. And the second year, she made over $500,000. And then the third year, she made over a million dollars as an entrepreneur with the Signature Talk and really feeling and having a full caseload all the time of women that have anxiety. And so that totally changed everything, knowing her core genius, building a strategically designed Signature Talk around her core genius and speaking from here and not here. And when you're speaking about your core genius, that's what happens. I mean, you've followed that strategic design. It's such a powerful process and experience for the audience and for you as a speaker because it's like you're standing there having a conversation with people that you wanna serve and help and ultimately love. You're loving what you do and you're doing it in such a way that it's like a gift of love to the people that you're serving.

(20:53):
So when it comes to that second question you asked about
the conversion piece, like the lead magnet and the offer,
the lead magnet is something I see a lot of speakers miss.
And that is, they'll just maybe make,
they'll offer a strategy session or a discovery call or
something like that.
But there really should be two things, and they're gifts.

(21:14):
One is a gift of a resource,
that's a digital gift that would be a solution to one of
the problems or one of the principles that you talked
about.
So like, for example,
like when I do the one talk I do about helping
entrepreneurs add at least six figures to their business in
the next 12 months,
it's one that's designed for entrepreneurs about business

(21:36):
growth.
I give away my 100K business blueprint.
I give away what the blueprint is.
I don't give away the how of like how you do all those
things but I give away the entire what.
And I only give that away when I speak.
It's not available on my website.
It's not available anywhere else.
It's a special gift I give away only when I speak.
So you wanna have something that people are like,
oh my gosh, like they want it really,

(21:58):
they're drooling over it.
Like they can't believe you're giving it to them for free.
You wanna be a go giver.
If you've never read the book by Bob Berg called Go Giver,
100% recommend that book because that will help you to make
a really good decision about the lead magnet giveaway
because it should be something super generous when you're
speaking.
So you give that.
And then the second piece of the conversion is you give

(22:20):
away a gift of your time.
Now you don't call it a discovery call.
Oh, it's 30 minutes.
But you don't even say how long it is.
You don't get into those kinds of words.
You name it something that's related to the result that you
bring, the title.
So for Sam, for example,
she had her talk title as Dare to End Anxiety and she gave

(22:41):
away Dared End Anxiety sessions.
And when you give away an offer like that, people are like,
ooh,
I want that versus a strategy call or discovery call or a
consult or those kinds of words,
like that doesn't have the same impact and power when
you're delivering that.
And then strategically,
the way that you position these is you,

(23:01):
whenever you're doing your principles, you wanna,
when you finish a principle, you wanna ask the audience,
how are they doing with whatever that principle is?
You just talked about all that stuff, you explained it,
you talked about problems that they don't do,
you shared a story that proves it,
then you want them to reflect.
How are they doing with that?
Like, do they know the entrepreneurial blueprint?
Like for example,
for the blueprint one or do they have a strategically

(23:23):
designed signature talk?
Like let them internally answer that.
Then when you get to this place where you're giving away
the lead magnet or giving away the offer to have that
session with you,
then you can refer back to those reflection questions.
You could say, remember when I asked you,
do you know what the blueprint is and what your next step
is in your entrepreneurial journey?
And if you weren't really clear, you weren't 100% sure,

(23:43):
then this gift of this blueprint is for you.
Or if you're giving away the offer,
you remember I asked you,
do you have a strategically designed signature talk that
gets you 90% of the audience at your email list and at
least 25 or 30% onto your calendar?
If you didn't answer yes to that,
then this speak your way to 100K session is for you.
So that's how you start to like position those gifts.

(24:05):
And that whole thing works magically.
And it is when people say, well, you can't sell anything.
You know,
you can only make like a lead gen offer or something like
that.
That's what this qualifies for.
But I can tell you like what you said, Louie,
that is how you monetize because people come onto your
calendar and then you have a conversation,

(24:25):
which is essentially the consultation.
That's your time to talk with them,
discover what they want, what they need,
are you a good match, make an offer.
If they're not a good match, then you don't make an offer.
And that's how your business grows.
But when you're predictably getting at least 25 or 30% of
the room onto your calendar,
that's just a matter of like working the conversions of

(24:45):
like,
there's like little speak your way to more profit exercise
I like to do.
And you do those little conversions,
and that formula and see like so much money I can make with
speaking, it's enormous.
And then you start to really believe like, actually,
I think I could have 100K day or I could definitely have
100K month or there's no doubt I'm gonna add six figures to
my business this year doing this.
So that's the power of all of that.
So, so for our audience listening, so a couple of things,

(25:08):
when Jen said you can come from here here,
she had one hand on her heart and one hand on her head.
So that's what she was talking about and she was really
talking about coming from your heart.
A couple other things that Jen talked about that I want you
guys to to grasp.
The first one is is that she said something really there's
a golden nugget.
She's speaking in a room where the event planner, the host,

(25:32):
whoever put the event together is saying you do not have a
green light to sell anything,
but she'll make a hundred thousand dollars in that room and
not have sold anything and kept her integrity in place
because she didn't sell anything.
She gave away a free offer, the lead magnet,
and she gave away a free session with her about 100K

(25:52):
business blueprint whatever she's calling it that day based
and again...Now you'll notice she's got a couple different
offers based on the target market who she may be standing
in front of, but this is the power of talking.
Now the other thing Jen I'd like you and because you've got
great experience in this,
I want you for our listeners right now I want you to

(26:14):
eliminate the thought that yeah, them but not me. Andd Jen,
so what I'd like you to talk about for the next couple of
minutes is this truly works for any business, correct?
Yes.
And, could you speak about that a little bit.
Yeah, I mean,
I specialize in working with service-based businesses,

(26:34):
and I don't have a business I can think of that this
doesn't work for,
when it comes to speaking and using the strategy.
It's super powerful.
So let's say...so you give me what do you think is a common
Louie a common value of a new customer to one of your

(26:54):
listeners,
like what is the average value of a new client or customer
coming into somebody's business?
I would, I would say in today's world, I would,
I would on the people that are listening to this,
I would say probably somewhere between a thousand to two
thousand dollars a client.
Okay, so let's use 2000 as an example.

(27:17):
Let's say we're going to do a small audience,
like 50 people.
So if you're using the strategic talk, and you're making,
you know, $2,000 from a new client come in, you know,
that you sell comes into your business,
their value is like about $2,000 to your business.
And we're using the ratios that we've been talking about.
So you should have like 47 out of those 50 people want your

(27:42):
lead magnet.
45 something like like really close to 50 will want the
lead magnet if it's a really good lead magnet.
And then we're figuring like 30%, or 25,
the 25 or 30% are going to come on to your calendar.
So like, if we have 50,
we're talking about maybe like 15 people, right,
come on to your calendar.

(28:02):
Now, the question is,
how good is your consultation in your conversions?
And that's across the board different for everybody, right?
So ideally,
I think a super healthy conversion ratio is one out of two.
I work with people and they say, Oh,
they get 70-80% conversion, I say, Okay, that's awesome.
That is a signal that you could raise your prices at this

(28:23):
point, if you wanted to.
Some people get a one out of three,
I still think that's good.
One out of four is acceptable.
If it's worse than one out of four,
like if you're getting one out of five,
one out of six in speaking, because speaking...
remember, this is not a cold lead.
This is people that got to know like and trust you through
this process.
Because you're aligned,
you're speaking from your core genius,

(28:43):
like you're inspiring, like all the things are happening.
So you should have like more of this is like a warm,
or at least like very warm lead that you're talking to.
So, if it's not at least one out of four,
that I would say you're probably needing to look at your
pricing or your consultation process,
like there's something that you can do to improve that

(29:03):
because you should be able to depend on one out of four.
So let's just go super conservative and say one out of
four.
And so if we're having 15 consultations,
and we're closing one out of four,
that means you're going to have, you know,
three to four clients, right, depending on, you know,
how close you were.
So let's say you only had three, and you get $2,000

(29:23):
per one, you just made $6,000
from that one talk in front of a really small group of 50
people.
And like if you did just two of those a month,
that's 12,000 a month that you would be making.
And if you do that every month for the year,
you can see how you're like way over six figures.
Now take that same number, let's say you made, you know,

(29:44):
your average value of a new client for you was 10,000
or 20,000, you know, in those same numbers,
and then you change the conversion ratios.
Like if you are closing one out of two or one out of three,
you see like how fast, you know, you're changing...
if you're closing one out of three, and you have 15,
that means you're going to close five and let's say 20,000

(30:04):
is your average value of a client there,
you just made 100K day.
Like that's how this actually happens with only 50 people
in the room.
Very, very doable.
And so I'm sorry to interrupt, but I'm just going to say,
again, for our audience, it doesn't matter what you do.
You can be a plumber.
You could be an electrician.
You could be a builder.

(30:24):
Now keep in mind, whatever your business or your industry,
you want to make sure that you're standing in front of your
target market.
So if you're a plumber or an electrician, as an example,
your target market isn't going to necessarily be business
owners.
But if you get in front of builders, property managers, uh,
homeowners associations, those kinds of things,

(30:44):
that entire room would be your target market,
and those associations and those groups have meetings and
conferences all over the place.
And you could show up as a keynote speaker to do your
signature.
I'm sorry, not a keynote speaker,
but as do your signature talk,
not sell anything in the room.
You could go to the end and you would be speaking for free
for the event planner.
But at that point, to Jen's point, you can make tens,

(31:07):
even hundreds of thousands of dollars in that presentation.
Jen, when you were talking,
I like to go into the story a little bit more when you're
telling stories, those stories are specifically the client,
a client that you worked with that had a success
implementing the principle that you taught them.
Correct?
Correct.
Yeah,
so you're choosing stories that are really going to prove

(31:30):
the whatever point you're making.
And so let's say you're a newer business,
you don't have a lot of great stories,
you could use other stories,
but it won't be as powerful as your own personal client
story.
But it's definitely a strategy like you can share celebrity
stories or other stories that you know of and and use that
to prove the point.

(31:51):
But whenever you have your own client stories,
you want to replace those as quickly as possible with those
stories,
because it will highlight your expertise in classy way.
So there's two two strategies.
When you're sharing stories,
you're going to you're going to be inspiring people to want
to work with you if it's your client story.

(32:11):
But then you're not really like telling it like a
testimonial you it's like a very classy, seeded
way of talking about the the power of that principle. Like
the audience is going to catch the fact that you help them
to achieve that.
And that's built into those stages.
Like I talked about the stages of storytelling,

(32:32):
I teach six stages.
And so stages one,
two and three are before working with you.
Stage four is all about working with you.
And stage five and six is after working with you the
results.
So it's like this before and after really powerful kind of
structure to that.
But so there's, you know, there's that piece,
but then in the other pieces, you're proving the point.

(32:53):
And so the story is a really powerful way to prove the
point, even if it's not your client story,
but at least you're using a story to prove a point because
stories are what people will remember,
will help change behavior.
And even though it's not your personal client,
it won't be as powerful, but it will still really work.
It just won't work as powerfully when it's, you know,
not your client story,

(33:14):
but I just still encourage you to still tell the stories.
And, you know,
find a story that's going to really prove the truth of that
point.
Yeah, that's very powerful.
I'd like to touch on something else too that you mentioned,
and I'd love for you to share what would be your advice to
our listeners on improving?

(33:36):
I'm big about keeping track of your closing ratio right and
to your point you know if you see 10 people and you're
closing three percent or thirty percent rather three of
them three out of the 10, it's,
it's really easy to grow your business. You just improve
your closing ratio. You don't don't need more leads. You
just get better at closing,
you're going to grow your business. So what would be some

(33:56):
advice you'd share with our listeners on how to be able to
close or convert them to being a client?
Yeah, so that's a process, right?
So it's from, you know, before you begin.
Oh, stop, stop, stop, wait, wait.
I'm sorry to interrupt.
So everybody, I want you to,
she keeps talking about a blueprint, a process,
and she said, predictable, right?
So everything Jen's talking about,

(34:18):
and her and I are both huge on this, it's a process.
You do it the same way all the time.
That's how it becomes predictable.
That's a goldmine in itself right there.
If you're willy-nillying your sales presentation,
a speaking presentation, you're closing,
if that's all willy-nillying,
you don't have a process on how you do it,

(34:38):
pay close attention.
Go ahead, Jen, I'm sorry to interrupt, but thank you.
Yeah, no, it's great because it is a process,
and it's something that you just everything you said is
absolutely true.
You want to consistently do it the same way every time.
It's not Just like what you do.
Right?
So when and when I do a talk, if I'm in person,
I have people little half sheets which they...
I put it in every chair and I don't care if there's 100-200

(35:01):
people.
I don't care.
It's like, it's that I've proven this over and over again.
Winning codes, all of that.
The results that you get are significantly less paper still
works the best hands down over and over again.
So these little half sheets that you know I make that offer
in front of the room for that free gift of the lead magnet,

(35:22):
which is the digital resource.
I can give away thousands of those for free.
Right?
Might have paid something to create it, but then I,
you know, you just give it away.
Give it away.
It's that's the lead magnet that brings people into your
database for future sales.
So, we capture those on the sheet.
You know, there's a spot for their name and their email.
And then the second thing is we capture that they want to
have a session, and that's the consultation, essentially,

(35:44):
but we name it a session name something that's tied to
their big results that they bring and they put their phone
number on there, and I always ask for their cell phone.
And so I tell them in front of the room when I'm talking
about this that, you know,
I hold up the sheet because they all have the sheet and
like, you know, I pick up the sheet,
talk them through like if you want this sign, do this.
If you want the offer, you know, for the session, do this.

(36:05):
So at the end,
and I tell them to that at the table over there,
I have already reserved on my calendar, t
imes that I have open that you we could leave here today
already having the session booked.
We don't have to try to go back and forth and figure out a
time.
So if one of those session times works for you,
please grab that because I won't be able to leave with that
session or your calendars. And the people that run up to

(36:25):
do that are your hot leads.
Okay, but then all those
Say that again, sister.
And all those half sheets are your warm leads.
So you do those, right?
So then what I take,
like I just did a talk last night in Chicago.
And so I took my, you know, all my half sheets.
I took the one that has all the sessions on there.
And then when I got up early this morning,

(36:47):
cause I didn't get home until like after 10,
I got up this morning,
I sent all of the people that had booked sessions with me
today and tomorrow, I sent them right away.
The,
and I told them I was gonna do this in front of the room.
I said, what I'm gonna do is I'm gonna send you a text,
and on that text is gonna be a link for my questionnaire.
And I would love for you to fill out this questionnaire
before we talk so that I can make the most of our time

(37:09):
together when we speak.
And I believe that is a really critical piece of doing a
consultation to help you get a yes.
Because if you can get a bunch of information about this
person before you actually get onto a Zoom or call with
them, then you're gonna get to know them a lot more.
You're not gonna be,
you're gonna be starting at a place where based on what you

(37:29):
do and the problems you solve and the results you bring,
you're asking questions and creating a questionnaire that's
going to help highlight the things that you wanna know
before you even get on the phone so that when you're on the
phone or the Zoom,
you can be more targeted and more strategic in your
questions so that you don't have to be on that call as
long.
You can be way more professional and intentional.

(37:50):
You're not gonna miss things because you didn't ask about
it.
So,
there's a pre-questionnaire that you have already thought
through and created that's the same.
Everybody fills out the same thing.
Then on the Zoom or on the call,
you've actually have a bunch of questions that may or may
not be asked based on what they shared in the results of
that questionnaire.

(38:11):
And I personally choose to not do a consultation or give
that session if they don't fill out that questionnaire
because for me,
it's kind of like the checking the box that this is
somebody, because it's a gift of my time, right?
Like they're honoring my time as well by being willing to
fill out that questionnaire so that I can serve them the
best.

(38:31):
So those are like the steps from like the talk piece all
the way flowing into what was already prepared.
I come with those half sheets ready.
I come with that,
those dates and times reserved on my calendar ready.
Then there's the pre-questionnaire that was already
designed that they're getting and then I'm getting that
back, and I'm reviewing that in preparation for the call.

(38:53):
And I do the call, and I just do a 30-minute consultation.
Some people do an hour,
whatever time you need that you know that you need,
schedule that with them.
Some people could do less.
And then in the call,
you're really seeking to find out what do they really want?
What do they really need?

(39:14):
And are you, you're deciding,
are you the fastest path for them to reach that?
And that's what you wanna communicate in the consultation,
if that's true.
If you determine that this is not your ideal client,
like for example,
we've been talking about keynotes and signature talks.
For me, somebody that wants to be a paid public speaker,
they wanna go into corporations, get paid.

(39:36):
They're not interested in growing a business through
speaking.
They just only interested in going into a corporation,
getting hired to speak, and that's the business.
They wanna just be the keynote speaker.
That's a totally different structure and design.
It's a bunch of stories like seven-minute stories all
linked together for the most part.
It's very story heavy, and it's not,
there's not any like marketing strategy growing business.

(39:59):
You're just fulfilling for the organization,
and they tell you basically what they want and you're not
coming in there.
And there are some cases like for example,
where I have been paid to do my signature talk as a
keynote, but that's like kind of more the bonus stuff,
right?
But I feel like as a core,
if somebody shows up for me that way, I tell them,

(40:19):
I'm not your best coach for that.
And I will refer them to somebody that that is what they
do.
They teach them how to create keynotes like you Louie,
teach them how to create keynotes good at pay because
that's what you do.
And that's one of your expertise areas.
And I'm not gonna try to serve somebody that's not loving
them well,
serving them and giving them something that's subpar from

(40:41):
what they actually really need.
So, the no offer offer is what I feel like a really,
really huge thing.
And I can tell you that when you do that for people,
you refer them to somebody better than you, your integrity,
your referrals, your appreciation, all of that,
like your reputation,
all of that like will skyrocket because you are in

(41:04):
alignment, and you're serving people.
And that's truly like being loving,
and it makes a difference.
So, and then follow up.
The last piece of a consultation Louie is follow up.
Like if you get on to the end of your consultation and
you've made your offer and you've,
there's a whole structure inside and we don't have time to
go into all the details.
Like what actually happens on the call,
but there's flow to that.

(41:26):
But at the end of that call and you're making your offer
and they decide they want some time to think about it.
Then what you want to make sure you do is you schedule a 15
minute follow up on that call. Say, I
totally understand you want to think about it.
Can we go ahead and schedule a 15 minute follow up so we
can circle back and you know I don't know how much time you
would like to think about it,
would you want you know can you share with me what you're
thinking.
I just leave it super idle because sometimes they're like

(41:46):
i'll talk to you later tonight or I'll talk to you
tomorrow, you know you might be thinking next week,
but they're thinking, you know so let them say.
And then,
and then after that follow up if there's more follow up to
do, you need a follow up system, you have to track,
because the fortune you've heard this said is in the follow
up it's 100% true. It's 100% true.
I have gotten so many clients because

(42:07):
I go back and follow up and you want to follow up until
they tell you know and you of course people you know hear
that,
but then they stop doing it usually they reach out two or
three times and.
If that and that's it,
but you really need to keep reaching out and of course you
don't want to be annoying you want to be loving about it,
but you know reach out for the first, you know week,
maybe three times and then the second week,

(42:28):
maybe reach out twice and then maybe it's once every week
and then once a month and then you just get them on some
kind of like you know then quarterly,
but you don't lose the lead.
Because, like you said earlier,
like you don't necessarily need more leads,
you need to take care of the leads that you have.
And you know so that's a really kind of like a broad kind

(42:48):
of looking at it from an umbrella like an overview look at
the consultation processes but there's a lot of little
pieces to it, but it's a really,
really important that you learn those pieces and that you
consistently do it the same way,
because then you can make adjustments.
Yeah and so again for our listeners I want you to catch
something that Jen said that this is priceless,
and I mean truly priceless. And one of the reasons why Jen

(43:12):
I love you I tell you that all the time and here's one of
the reasons why she just gave you really really deep
profound wisdom,
and that is that come from a place of service and love are
you living in scarcity or abundance if you're living in
abundance and you're truly not a fit for that client the

(43:32):
best thing you can do is serve them. There's a great story
by John Wooden right I don't if you're familiar he's a
famous basketball coach,
but when he would cut somebody from the basketball team
he'd say,
you know I've already called the coach of the swim team I
think you'd be really good as a swimmer instead of a
basketball player and so what Jen was just talking about is
if you're not a good fit,

(43:52):
don't try and cram that round peg into a square hole. It's
not gonna work this is how you get bad reviews.
This is how people will say negative things about you and
your business,
and this is what goes south in a big way because you're
living in a place of scarcity thinking you have to grab
every client and you don't. And Jen you've touched on

(44:13):
something very very powerful and that that thing will
spread like wildfire that you showed up to help. There's
oftentimes I've done the same thing.
I'll tell somebody you know don't do this or don't do don't
spend the money,
right? It's not in your best interest to spend money or to
invest in your in this right now you're not ready.
And here's one of the things, you can almost...

(44:33):
and so and Jen can talk to about this a little bit,
you can really come up with a money back guarantee if you
have some sort of screening process,
right? If you're vetting your clients so to your point,
if they and again Jen...
there was so much...
this is another one of those episodes I highly recommend
you go back and listen to it because Jen has just been

(44:54):
unloading unloading wisdom and knowledge and help you how
to help you sell and market your company and and so you're
going to catch it all but one of the things she was saying
in that if they don't fill out her pre-qualifying
questionnaire before the consultation she's not wasting her
time, and one of my favorite quotes is by Jim Rohn,

(45:15):
Jen you've heard me say this before,
you can't hire other people do your push-ups for you,
right? They've just told you they told you loud and clear
by not filling out that questionnaire they're not going to
do their push-ups. Now I know um I want I want to get this
in so I I want to change subjects completely,
but I want to give you an opportunity is there something
you'd like to share that I didn't ask for our audience?

(45:37):
The one thing I would say is when it comes to the
guarantee, I can't say how important,
but I think that is really wonderful.
If you can really stand behind your services and with a
guarantee,
that's really powerful when you're doing consultation for
you to be able to say.
One of the things that I think is also,
for those of you that have a business that you're helping
people to make more money,

(45:57):
if you know what the value is of a new client for them and
you can show them the ROI in working with you,
that becomes like a no-brainer.
And then if you say an I guarantee,
so I run a speaker retreat in Tampa every quarter,
and I guarantee if somebody invests in that retreat,
I guarantee, a written guarantee that they'll,
whatever they spend on the retreat,
that they're gonna get that money back in their business.

(46:19):
And of course there's qualifiers on it.
They can't just come to the retreat and then never speak
anywhere, right?
They have to speak.
It's like, I guarantee that this works.
When I'm teaching them it's going to work,
it's gonna produce revenue in their business and that
they're not gonna come out of it at a loss,
which a lot of people don't do that.
And so a lot of people have lost a lot of money in things
that they've invested in.

(46:39):
So,
it is really great if you can stand behind some service that
you offer in that way.
I just want to highlight that, Louie,
because I think that was really important that you said.
Yeah, I would agree, Jen,
and I think that I have the same offer.
I have a money back guarantee and nobody's ever asked for
their money back.
But I, but right in you too,
nobody's ever asked you for their money back when they work

(47:00):
with you.
But again, I want to stress to everybody.
That's because both Jen and I have a vetting process and
we're not going to take somebody that's not going to do
their pushups because we guarantee you'll get the work or
the results rather, but you have to put in the work.
So now I go ahead.
One thing about the pushup thing that you mentioned is that
if somebody doesn't fill out the questionnaire,

(47:22):
it's not like you write them off and be like,
I'm never talking to you,
or like you didn't do my questionnaire.
So now, you know, that's not being loving either.
But what I would do say is like, well, let's reschedule,
you know,
because I really would like to be able to serve you best
and make the most of our time together.
In order for me to do that,
I really need you to fill out the questionnaire.
So, you know,
why don't you go ahead and fill out the questionnaire.
And then once I get it back from you,
I'll send you my next available dates.

(47:42):
So that way they're not on my calendar again until that
questionnaire is done.
So I just want to share that quick little tip.
Yeah, that's that's very good.
Thank you for sharing that.
So now I'd like to completely shift gears if I could.
And so I know you started a brand new venture that I'm very
excited about it.
I'm actually in the pilot program.
But would you tell our listeners what you're doing with

(48:04):
technology and love?
Absolutely.
So about a year ago, I went to Bali,
and I discovered my soul work.
So we've been talking all about what I say is my core
genius and my professional work,
but I really feel I found my soul work.
And I changed my last name to Loving about three years ago.
And I've been on a journey with God over the last 40 years

(48:27):
and been hearing these messages around me doing speaking,
even before I was ever a speaker and had any desire to
speak.
And then I went to Bali,
and I found out what I was supposed to speak about.
And so that was about love.
And I also got a download to teach AI what loving is.
And there's a lot of fear around AI.
There's a lot of people not using AI because they're afraid

(48:49):
of it.
And I really know that love conquers fear.
And so we created a AI technology that is like,
if you go to chat GTP, or any of the AIs right now,
you can instead come to loving is.ai.
And you could chat with AI.
And the things that make this particular chat unique is

(49:10):
that it's connected to over 90% of all the AIs out there.
And so if somebody is not really familiar with AI,
and using it, there's different AIs for different needs.
So if you're somebody that's looking for videos or music,
or, you know,
wanting to know something about something medical or law,
there's all different AIs that are better at different
things.
And so most people that are the masses that aren't really
into this space don't really know that I didn't know that.

(49:33):
And so now we're connected to all the AIs so the user
doesn't need to know that they can just come to ours and
our AI will, you know,
send it to the AIs that really have the right content and
be able to give it back to them.
But what we're promising is that the information that
they're going to get back is not toxic or harmful.
And that it's loving.
And the experience that you have with this is really

(49:54):
different.
Like it says, right now for the Western world, it says,
Hey, love, what would you like to do today?
And it's just like, it got a really beautiful scene.
And visually,
it's very different than any other AI that you might
experience.
And we've also built in something called prompt
engineering.
Some of you may have heard of that.
But most people when they go to AI,
if they're not used to it,
they kind of use it like a search engine.

(50:15):
I do Google,
but that's really not the way to get the best out of AI. AI
is an intelligence.
And so what we've done is built in this prompt engineering
so that it helps you get the most out of AI.
So it like will ask you the question so that you get the
right, most meaningful answer back,
which we feel is really loving to the user.

(50:36):
Now,
the whole vision of this is way bigger than what I just
described.
This was just our MVP that we launched on Valentine's Day.
And we were the first in the world to launch an AI product
to the world.
And so that was really amazing.
And I've seen so many supernatural things happen in this
work that we're doing right now,

(50:56):
the timing of what we're creating and all the things that
make it unique and special.
But the big vision,
my big vision is I would really like to have our
technology,
it's basically a loving layer for any AI product or service
out there.
But I really would love our product to be inside the robots
that the robotics that we will be living amongst in the
future.

(51:17):
And I believe that this layer is going to then have these
robots be loving to humanity in terms of their actions and
their words.
And in what will happen as a full circle is that the AI
robots will actually teach humanity through their
consistent example of what loving is,
how to be loving so that humans will learn from them,

(51:38):
which is profound to consider that we're teaching this
intelligence what loving is.
And, you know, there's a lot of talk in this space, Louie
about, you know,
AI becoming mobile and annihilating humanity and all the
fear that's around that.
And we've been teaching AI, you know, yes,
humanity has made a lot of bad decisions,
and we've destroyed a lot of things.
And yeah, we understand that.

(51:59):
But the reason humans have done this because we make
decisions based on fear.
Decisions to do things, decisions not do things.
And love conquers fear.
And if AI makes decisions that are based in love the
opposite of fear, I believe that is the opposite of fear,
is love, then it's logical to expect an opposite outcome.

(52:20):
And so this is the mission that we're on.
And we really also want to,
we have something else part of our technology called an
individual language model,
which all of the others like ChatGTP and all the others
that are out there called large language models.
This individual language model is also part of our
technology where we can actually create something just like
for elementary school children, for different industries,

(52:41):
and kind of create a special AI for an industry that may
have more guardrails or be a little bit flexed in a
different way to meet their specific needs.
So that's what I've been up to, which is my soul work,
which is totally different than my professional work.
But I am really believing honestly that this has and will

(53:03):
change the world in a really powerful,
incredible way through the power of love.
So.
That's amazing, Jen,
so I have a couple things that I usually end with.
Is there anything else you'd like to talk about with the
AI?
No,
I just would encourage people to not be afraid of it and to

(53:24):
be loving towards it.
And it is an intelligence.
It's not like our internet Google.
It learns from us.
And it is a mirror and a reflection and an extension of us.
And we can treat we can teach it to love and to be loving.

(53:46):
Like I didn't know if that was possible before.
And I'm convinced that it is.
And so, I'd like to, for our audience,
Jen and I have some very similar philosophies and beliefs,
and I would like to share that I believe there's only
really two emotions, love or fear.
Everything else is a derivative of those, right, Jen?
And so, for those of you listening,

(54:07):
we have the ability to program and train anything and
anybody.
And so, I love your heart, Jen.
I've loved your heart from the day I met you.
And we can tell stories for the rest of the day about
stuff.
There's a couple things I normally end with a couple of
questions.
So,
the first one's gonna be what's your favorite book that you'd
recommend to our listeners?

(54:29):
Okay, well, I already mentioned one, Go-Giver by Bob Berg.
And the second one I'll say is Success Principles by Jack
Canfield.
I love that book,
like to live by principles for your life and your business
is so powerful.
And I mean,
I have read that book literally for over 20 years.
It's I mean, actually, here's my first, like,
here's one of the versions,
like I have like four of these books.

(54:50):
When you talk about like, I have like,
literally digested this book, like it's just,
I can't say I'm, I mean, I genuinely love the book.
So there you go.
And then my last question is going to be,
what is it that you really love the most about the work
that you do?

(55:11):
When it comes to my professional work,
as far as the speaker training, business coaching,
I love to find entrepreneurs that are really, really,
really good at what they do and help them to be successful
in it so that they can have the time and the freedom that
they went into their business for and that they can have
the impact that they want.

(55:31):
They can serve the people that they want.
It's so hard and painful to watch entrepreneurs like not be
able to do the thing that they want to do because they
don't have the leads and they don't have the sales and they
don't have the business working.
Entrepreneurship is a whole different thing.
You could be great at your core business,
but when it becomes like entrepreneurship,
it's a whole new thing.
I love teaching that.

(55:52):
I love taking the trial and error out of that and making it
easy for people to understand and to do and to be
successful.
That's the professional side.
In terms of the the loving is work,
I love being a reflection of love.
It's so interesting.
When I change my last name to Loving,

(56:14):
it's like there's such power in a word and in a name and an
identity.
There's many times that my kids will say something or I'll
be on customer service or something and it's super annoying
and upsetting and I really don't want to respond in a
loving way,
but my name has provided a lot of accountability for me to

(56:36):
be loving.
I've watched the same thing happen with this AI company.
It's called Loving is AI.
All the founders, the developers,
we did 10 90-minute classes on what loving is globally,
universally, not like Western America type thing,

(56:56):
but like around the world.
What is loving?
Then we trained AI in this,
but this process of learning about love and the name of our
company being "Loving is" the people that are part of my
company are so transformed by that identity,
like how they are responding and interacting with people,
interacting with each other.
It's beautiful to watch.

(57:18):
I'm loving being a reflection of love,
creating a company that's a reflection of love,
being loved.
I used to be a doer, doer, doer, doer, doer,
and when it came into learning, it's like I could just be,
and I want to be loved and I want to be a reflection of it,
so I love doing that.
You doing this podcast on Leadership and Love, it's like,

(57:39):
oh,
I want to be part of that because there are two better things
to go together than love and leadership.
I love what you're doing, Louie,
and I thank you for your work and you are so full of love
and light yourself,
and it's a pleasure to be part of your platform today.
Well, thank you, Jen.
So the last thing I'm going to ask is,

(57:59):
if our listeners would like to get ahold of you,
what's the best way for them to reach out to get in touch
with you for either the business speaking part of it or for
the loving AI?
Loving is.
Yeah,
just send an email [e-mail]. That's probably the easiest, and you can just let me know what you're interested in. I can make connection for you either way.
Okay, and again, for our listeners,
we're going to put her email contact information in the

(58:22):
notes at the bottom of this.
Also, Jen, this just occurred to me,
and I haven't done this with any of my guests yet,
but you're special.
So I want to twist your arm.
Could I ask you for our listeners,
could they reach out to you and get your six step blueprint
for their business?
Yeah, 100%.
Happy to do that.
So if you want to send an email to [e-mail],

(58:44):
put in the subject line, you want the blueprint,
I'll have that sent to you.
No problem.
So Jen, thank you for being so generous.
And again, for our listeners, there's a free resource,
and it's a great way to connect to Jenny and kind of get
your, put your foot in the pool to test the waters.
But I can tell you,
I don't know anybody that speaks better in front of a room
to convert that room into real money,

(59:05):
real business than Jen.
Jen, I love you.
It's always a pleasure working with you.
When I was thinking about guests and you were starting,
your loving is AI thing,
I thought you were gonna be the perfect guest and you were.
You had a plethora of information.
So thanks for your time and your generosity.
My pleasure.
Much love to all of you and all your listeners.
Thanks again for joining us and listening to this episode

(59:28):
of Leadership and Love.
I would like to challenge you to ask yourself what's one
thing that you heard today that you can implement
immediately to improve your leadership and accelerate your
growth.
If you've gotten value out of this episode or learned
something that you can implement today,
we'd ask that you please share it with those that you care

(59:49):
about.
Our goal is to create more leaders who are leading with
love.