Learnings at Scale

Join RevOps expert Nico Druelle as he breaks down the critical metrics and KPIs that drive business growth. Learn how to track performance at each stage of the customer journey, from lead to customer and beyond. Nico provides insights on aligning sales and marketing teams through shared metrics, creating accountability across departments, and adapting your measurement framework as your company scales. Perfect for RevOps professiona...

Join us as tech leader Nico Druelle breaks down the essential RevOps tools that power high-growth companies. Learn which platforms deliver real ROI, how to build your stack strategically, and avoid costly tech mistakes. Nico shares his turnkey stack recommendations including Salesforce, Apollo, HubSpot, and specialized tools for both inbound and outbound revenue generation. Perfect for RevOps professionals, growth leaders, and foun...

• Set up...

• Prevents departments from working in isolation
• Creates clear handoffs between teams
• Aligns marketing qualified leads (MQLs) with sales pr...

In this conversation with Scott Leese, a successful sales consultant and former VP of Sales, Max explores the journey from corporate leadership to independent consulting. Scott shares how he built a thriving solo practice generating over $1 million annually while maintaining a 93% profit margin. The discussion covers how sales is evolving away from traditional cold outreach toward relationship building, content creation, and referr...

What exactly is Revenue Operations, and why is it suddenly everywhere? In this video, RevOps expert Nico Druelle cuts through the jargon to reveal how this critical function orchestrates your entire revenue stack. Learn why RevOps is more than just a buzzword—it's the bridge between departments that creates a unified customer journey from first touch to support. Discover why placing RevOps under existing departments undermines its ...

Aytekin Tank, founder and CEO of Jotform, shares the remarkable story of bootstrapping his company from a simple form builder to a platform serving 25 million users without ever raising venture capital. From his early days as a developer creating forms for a media company to building a product empire with 600 employees, Aytekin discusses the freedom of bootstrapping, the power of continuous innovation, and the importance of balanci...

David Blinov is the founder and CEO of the F Company, one of the top B2B marketing agencies in the Nordics. In this episode, David and Max dive into what it takes to build a successful agency, from the art of specialization and navigating industry challenges to marketing strategies that drive growth. They also explore the broader themes of entrepreneurship, including the highs and lows of starting a business, and what it takes to s...

Jimmy Park is an SEO expert who co-founded and scaled his agency, Techwood Consulting, before exiting in a sale to Acadia, one of the top performance marketing agencies in the United States. In this episode, Jimmy and Max tackle the internet's most pressing SEO questions ranging from the impact of AI on SEO to actionable strategies for navigating algorithm updates, how to troubleshoot a sudden loss in traffic, and much more.

Show...

Bruce Tannenholz has spent 10s of millions on digital ads and driven hundreds of millions in revenue. This episode dives into the critical, yet often overlooked, elements behind companies that are successful in acquiring customers through paid advertising, going beyond just "running ads."

Bruce, a seasoned marketing and sales leader, shares his journey from headhunting to building a $150 million revenue ...

Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch.

Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on p...

Anis Bennaceur is the CEO and Co-Founder of Attention. In this episode, Anis breaks down his unconventional growth tactics, sharing what he learned from being an early employee at Tinder focused on growth, bootstrapping his first startup, and building his latest venture, Attention, to $2M ARR in just one year.

Show notes:

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(00:00) Introduction (01:59) Anis' Background (05:00) Joining Tinder and Growth Hacking (09:16) Launching M...

Kylo Freeman is the CEO and founder of For Them. For Them produces chest binders for the trans and non-binary community but Kylo’s mission goes beyond their product. At For Them, Kylo and their team are working to build a supportive ecosystem around their customers. This episode explores Kylo’s unique approach to entrepreneurship, balancing a deep commitment to care and community with the demands of scaling a successful business. 

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Jean Dousset, noted jewelry designer and descendant of Louis Cartier joins Max on the pod. Jean Dousset’s namesake brand creates custom pieces for high-profile clients, including Eva Longoria and Paris Hilton. Dousset also pioneered the use of lab-grown diamonds in fine jewelry, making stones of the best cut and clarity available to a wider range of consumers. Discover how Dousset turned a small brand specializing in high jewelry i...

Matias has led growth at Typeform, Pitch, Cello and other successful startups. In this episode, Max and Matias talk about how to decide which marketing levers to pull when you’re in the early stages and discuss the art of scaling product-led growth and building out the ideal team for a PLG motion. They dive deep into an effective strategy for building lead magnets, the nuance of channel selection, why simplicity is so important in ...

Max sits down with Charlie Liang, VP of Marketing at Kula and former Head of Demand Gen at Lattice. Charlie, a SaaS marketing expert with over a decade of experience, shares what he’s learned helping companies scale from 1 million dollars in annual recurring revenue to 100mm in ARR and beyond.

Max and Charlie talked about poker math and how to apply it in marketing, the best cold outreach Charlie has ever received, the importance o...

Max sits down with Mikael Kopteff, CTO at Reaktor. Reaktor is a global technology consultancy that builds digital products for some of the worlds top companies. Their clients include HBO, Virgin Atlantic, Adidas, Metso, Rovio, the Finnish Defense Forces, and more. Since landing a contract with HBO in 2013, Reaktor has grown into a sector leader with offices in six countries and three continents.

Episode Chapters:

(00:00) Introduc...

Max sits down with Erik Christiansen, CEO and co-founder of Justuno. Justuno was born from an idea Erik and his co-founder had while running the e-commerce store for Sierra Snowboards: users who left the site and Googled "Sierra Snowboard Coupon Code" would come back and have a sales conversion rate between 8% to 12%. That insight led them to ask the question "what if we show them that coupon on the site?"

Today, Justuno helps over...

Max ⁠sits down with Besnik Vrellaku, CEO, and Chintan Maisuria, COO, of Salesflow. Salesflow is a business that helps B2B companies generate leads and automate quality outreach. By balancing research and testing in both acquisition and retention phases, Besnik and Chintan make prescient decisions. Their well-timed growth strategies turned a scrappy bootstrapped startup with $1000 in the bank into a multimillion-dollar B2B SaaS comp...