90% of AI-Generated Content Fails – Here’s How to Fix It with Benjamin Gorman

Welcome to Market Movers: Building Brands and Links with Linkify! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Benjamin Gorman, an AI writing expert and the creator of The Next Level AI Content Course. In this episode, we dive deep into AI-generated content, its limitations, and how human oversight is crucial to making it truly effective. We discuss AI detection, strategies for humanizing AI content, and why raw AI-generated writing often lacks originality and engagement. 

Ben shares practical insights into structuring prompts, refining AI-generated content, and the future of AI in content marketing. This insightful conversation provides actionable takeaways for content creators looking to harness AI while maintaining a human touch.

 

Key Talking Points:

• Benjamin Gorman’s Journey to AI-Powered Writing: From teaching English to leading AI content training and workshops.
• Embracing AI Instead of Fearing It: Why AI is here to stay in content creation and how to use it effectively.
• The Biggest Mistakes in AI Content Writing: Understanding AI’s role as an assistant, not an intelligence.
• Prompting for Success: Why telling AI what to do is better than telling it what it is.
• Structuring AI Prompts for Maximum Impact: How to guide AI with clear instructions for better results.
• The Role of Humanization in AI Content: Why human editing is essential to creating engaging and unique AI-assisted content.
• Avoiding Formulaic AI Content: How AI-generated text often falls into predictable patterns and how to break them.
• AI Detection and Humanization Tools: Do they work, or do they just make content worse?
• Future of AI in Content Marketing: AI’s role in short-form vs. long-form content and video generation.

 

Quotes from Benjamin Gorman:

• “You can't beat the machine. You need to learn how to use it to your advantage.”
• “The AI doesn’t understand logic, reasoning, or engagement—it’s just a word calculator.”
• “If you create AI content without human input, someone else can generate the exact same thing.”
• “The winners are those who embrace AI as an assistant, not a replacement.”
• “Short prompts work best—clear, direct instructions lead to better AI output.”

 

Actionable Insights for Listeners:

• Stop reusing generic prompts: AI content needs section-by-section guidance to be effective.
• Use AI as a content assistant, not a content creator: AI-generated drafts need human input for engagement and originality.
• Fact-check everything: AI may provide outdated or incorrect information—verification is crucial.
• Invest in high-quality human oversight: AI content should be edited and refined to maintain credibility.
• Avoid common AI clichés: AI loves repeating certain phrases—know how to eliminate them.

 

About Benjamin Gorman: 

Benjamin Gorman is an AI writing expert, copywriting specialist, and the creator of The Next Level AI Content Cours