Growth Marketing Explained [Part 1/3 of How to Build Your Geospatial Marketing Engine]
This is part 1 of our mini-series, “How to build your geospatial marketing engine”, which outlines all the different marketing channels and avenues geospatial brands could be leveraging, and guides you in choosing what’s most appropriate for you.
In this episode, Daniel and Helena break down the Growth Marketing vertical, and look at which specific marketing roles and activities it involves.
Topics include:
- How growth marketing fits into the overall B2B marketing picture
- Which growth marketing activities are appropriate for you depending on your brand’s maturity
- Which growth marketing roles should be done in house and which are best outsourced
- Best practice for fundamental growth marketing activities, including SEO, CRO, Email, and PPC
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz
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