September 18, 2025 • 26 mins
In this episode, Dr. Christiane Schroeter shares her journey from Germany to California, discussing her academic achievements and the importance of wellness in both personal and professional life. She introduces her Petite Practice method, emphasizing the significance of small, consistent actions in achieving larger goals. The conversation also explores the role of authenticity in marketing, the impact of AI on marketing strategies, and offers insights into how to effectively connect with audiences. Dr. Schroeter concludes with advice for her past self and shares her future plans, including a new book inspired by her experiences.
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Episode Transcript
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(00:25):
Welcome back to a marketing state of mind and today's guest is Dr.
Christiana Schroeter, professor, business and wellness coach, bestselling author and hostof the Happy Healthy Hustle podcast.
She has taught more than 10,000 students, guided entrepreneurs through reinvention, andbuilt her own purpose-driven business while
(00:53):
raising a family.
In this episode, we'll explore her petite practice method, the growth mindset shifts thatfuel sustainable success and why wellness isn't just nice to have.
It's the foundation of it all.
So let's dive in.
Welcome.
Welcome to the show.
(01:15):
Thank you so much for having me here and I'm really excited to share some of my insightsand audience this is going to be a really fun one.
uh
Oh, those are the best.
I mean, some of my favourite guests are ones where I don't know what they're going to say.
It becomes like I really feel like we're just sitting having a cup of tea or a cup ofcoffee.
(01:37):
And I get to pick your brain, like, really.
I mean, you do podcasts, so you know, too.
There you go.
I've got my coffee, too.
It's super fun.
But that's a whole other discussion.
So.
I want you, I want to learn more about you.
I want you to tell me about you and what you do and how you got there.
(01:57):
So let our listeners in.
Well, firstly, I live in California right now.
And while that might sound like super fun, you can hear from my accent, I was not bornhere.
I was actually born in Germany and grew up there.
And then always felt like there's a little bit something else out there, something morejust waiting for me.
(02:22):
And we might all have this deep feeling like, hmm.
So I went and explored studying abroad and studied in the United States, fell immediatelyin love with the whole country.
I studied actually in the Midwest, earned my master's and my PhD in the Midwest.
Then I worked for a couple of years at the university in the South and then moved toCalifornia, which I really felt as soon as I stepped off the plane, you're going to love
(02:50):
this, Lynn
I was like home.
And when I came to interview and I flew back, you're going to love this story too, Iactually started crying and um the airline attendant, she came over and she said, are you
all right?
Oh gosh.
flying back to my current job at that time, which was in the South, which was amazing too.
(03:13):
It was just not where I felt home.
And I think we all have that deep down feeling to where your mind is just telling you,this is, this is where you belong.
So now I'm here teaching at the university, marketing, innovation, entrepreneurship.
I also wrote books because I never really found the perfect book for my classroomteaching.
(03:34):
And so now I have three books out, How to Master Your Goals, Discover Your Superpower andMy Petite Practice Planner, because all my teaching and coaching evolves around this
amazing method.
We will talk a little bit about it.
But otherwise, of course, for fun, love reading.
I have two amazing teenage daughters.
I like going for walks at the beach with my husband.
(03:56):
And that's pretty much me in a nutshell.
But that's really awesome.
And yes, we will get to the petite practice because I do want to find out more about it.
But I mean, you you made your career connecting all these things that it's taken kind ofthe industry a long time to catch up to it, which is connecting business and wellness and,
(04:23):
you know, uh
preventing that fatigue and overload.
So how did you first pull this all together?
I mean, you're in school, you're learning, you're moving towards your doctorate, and thenyou become a teacher.
So how did it all come together for you?
think um if I wouldn't have prioritized wellness along the way, I would have probablygiven up all along.
(04:51):
I think that in order to be resilient in a very stringent program, like a doctorate degreeor advanced education or even in a very challenging job, you have to take care of yourself
first.
And I talked about the airline earlier, but that's really always what they say, right?
You take care of yourself and then you can take care of others.
(05:13):
So for me to succeed in that PhD program, I really felt I had to take a step back fromjust sitting at the desk and trying to write the most amazing dissertation, which is the
book that you write while you earn your doctorate degree, right?
It's called dissertation.
I had to actually take care of myself.
and really figure out what's a good routine for me to write a hundred fifty pagedissertation.
(05:41):
How do I do this while I take care of myself?
That's really when I first really started thinking about this PT practice method and whenI started using more wellness in my life.
Well, I really like that you do it back to the airplane um because that's one of thethings they tell you.
So if in case of an accident, put um your air mask on first and then help those aroundyou.
(06:09):
And if you can be stable and strong, then you are there to better support the people thatare important to you.
And...
Yeah, that does make sense.
And I like how you tied it in.
And then you talked again about the petite practice.
So that as part of and the way you mentioned it, it evolved as a method and how kind ofsomeone can make real progress.
(06:35):
But can you explain more and help me understand it?
Yeah.
So think about a big project that you tackle in your life.
It could be a goal from your bucket list.
You always wanted to do this thing.
So for me, it was earning that PhD, getting my doctor degree involved writing 150 pagedissertation.
(06:58):
And keep in mind, of course, written in a foreign language, right?
English was not my first language.
So I knew that was super intimidating, scary.
And I was actually, you know, trying to think in my head, well, I'm German.
I know I'm a very structured thinker.
I should make a method and a plan to tackle this big 150 page dissertation.
(07:23):
So what I ended up doing was I started first with our most precious research, which istime, right?
Time is.
really the most precious resource in our life.
And if you think about this, we all have 24 hours.
We all can look at calendars and enter things in calendars.
But how do we get it done?
(07:43):
Right.
So I took the end date when I wanted to graduate was in December.
And I already told my parents we're going to buy some flight tickets to make it real.
So my parents flight tickets from Germany to come to my graduation party.
So there were some
personal accountability there too.
(08:07):
Then I started reverse engineering back from that graduation date to the present date.
And I think it was in about May, April, May, sometime like in spring time.
And I calculated it out.
All right.
So here are the corner dates.
There's graduation.
This is the date that I have to defend my dissertation, which is presenting it.
(08:30):
This is when I proposed the topic.
to my committee.
So there are these corner dates that you get from the university.
put them all on my calendar and then I started thinking, all right, so to meet thesedates, these are requirements, how many pages do I need to write per day?
Turned out two pages a day.
(08:52):
Okay, okay, that's very manageable.
manageable and all of a sudden this big scary like I would say intimidating goal ofwriting this big dissertation became small and that's I'm personally passionate very much
(09:12):
about the French culture.
That's what I named named Petit for French in small and then a practice because I wouldn'tsay that we immediately know how to write a dissertation.
There's no
like online course that teaches you that you just kind of keep practicing and every timeyou sit down and you write two more pages, you become better.
(09:34):
And it's basically creating a habit out of doing it consistently being determined tofinish.
And then at the same time, still doing it on those days when everybody else would maybesay, you know what?
I today I'm going to take a break.
but still trying and maybe like writing at least something down because it createsmomentum and it actually fuels your motivation to keep going.
(10:01):
Two things you said, because I was thinking, oh my gosh, so Thanksgiving and, know,holidays.
And you're like, there are two pages that need to come out.
But that is it.
The mindset, the knowing that you're going to be for Halloween trick or treating with yourkids.
(10:23):
are probably no kids at this time.
But before celebrating anything, it was
OK, I need to get in that mindset of doing these two pages.
I've made that commitment to myself.
And I love as well where you're talking about momentum, because I'm a big fan of just putone foot in front of the other.
Get going, because momentum will keep you moving to that point where, much like you said,you didn't really think you could get there or you thought it was going to be uphill both
(10:55):
ways.
So I love how that petite method works.
That's really something.
So when I look at that and I look at you going to university, doing your doctorate,discovering this petite method and kind of honing it and crafting it, seems like it's all,
(11:16):
like it just kind of unfolds in front of you.
But that wouldn't have been it because you probably would have been like, this right?
What shaped your early thinking about putting it together or even marketing it and going,other people could use this?
Like, how did you have that conversation with yourself?
(11:40):
think it was because I do a lot of different things.
Right?
So I'm a professor.
I'm also a coach.
I'm an author.
I'm a podcaster.
I'm a mom, a wife.
And so there are so many petite activities that I do if you think about it.
(12:01):
My whole life is put together of these different hats and roles that I take on.
that Lynn, the same question kept popping up over and over again that people asked, how doyou do it all?
How do you do that?
And I started thinking, I was like, oh, it's not a mystery.
(12:22):
I just do a little bit of this and a little bit of that and a little bit of that.
And I just keep it up consistently.
And that's how momentum builds.
And that's how results are created.
It doesn't.
Require like a magic formula because everybody else can look up how do i write a book howdo i start a podcast right it's not mystery.
(12:46):
What the act of doing it and keeping up releasing episodes inviting guests launching uhspecial episodes i mean all that is really what you need to do and i think that is really
where the petite practice comes in.
Just keep chipping away at it, small steps at a time, to get those big results.
(13:10):
I really love that.
It's also, I'm a fan of Japanese culture.
And when I look at it, there's a lot of that in it of just the small things every day, thelittle things.
And if it's only 10 minutes, it's still 10 minutes more than doing zero.
So yes, you have my heart with that.
(13:33):
So here's kind of on the flip side of it.
So.
Everything you're talking about makes sense.
So what is a marketing belief or something that you find works that might surprise otherpeople?
Like your whole method is a different approach and I give that an homage to that.
But what about a marketing method of getting your message out there that you believe inthat other people might be like, really?
(14:00):
That works for you.
That's really great question.
mean, what you could even do is like every day you create a story on social media, right?
You are promoting yourself in small little bites.
You don't have to write like a full content reel and film it and spend a lot of time onthis, but just five, 10 minutes.
(14:27):
doing a story, very unpolished, very authentic, but just letting people in on yourjourney.
Let me share you an example of how this actually worked for me.
So on August 16th, I presented my TEDx talk.
And the whole journey leading up to the TEDx talk, I shared on Instagram.
(14:50):
I basically shared the days when I practiced, the days when
I tried to memorize and it didn't work.
The days when maybe I bought an outfit that I was trying to wear on stage.
The days when I was debating of how I'm going to have my hair done.
All those little details, those petite little practices.
(15:13):
Every day I was like, you know what?
Today I'm doing X Y Z.
Lynn, you know how many people reached out to me that they weren't even interested in
like those individual things.
I just wanted to know how did the talk go?
Because I'm just like so inspired by you sharing your journey with us that I'm just likecheering for you.
(15:39):
I just want that you do great because it makes me understand how important that is, buthow much work goes into it.
You don't just show up on a stage and present something.
There's just so many small little
details that go into it.
Thank you so much for sharing that.
so guess what, Lynn?
People let me know how much they cared, how much they wanted more that I'm writing a bookabout this now.
(16:05):
It's called The Runway to the Red Dot.
So I listened to my customer feedback and the whole journey leading up to this.
I wasn't immediately planning on writing the book.
I was basically just marketing the fact that I'm giving a talk, but then they appreciatedit so much.
The raw, messy, unfiltered truth about getting ready for a keynote talk on stage in frontof a thousand people that I thought, you know what, I do need to write that book now.
(16:38):
I owe that to my audience.
I'm feeling there is a real need for it.
And I think that's the essence of marketing is.
You fulfill customer wants and needs.
And that means you need to listen what they need and what they want.
And then you can really do the best job in satisfying the wants and needs.
(16:58):
I love that story and there's a deeper reason and it's twofold.
So I'll explain it.
I work a lot in the arts industry with musicians and creators and I try to tell them, talkabout being on tour, talk about where you ate.
(17:21):
Talk about you know the the early mornings the late nights the little pieces in betweenYou just being on stage because it's not the glossy rock and roll show It's the little
pieces and the pushback I get it's like oh my gosh.
They're like nobody wants to see my day We don't want to take the gloss off the show.
(17:43):
We we want to present ourselves in this really like perfect setting but
My argument is always, but people don't know and they want to peek behind the curtain.
And you talking about giving that peek behind the curtain and everyone connecting withyou, it's like you are now I'm going to take the link to this podcast and I'll send it to
(18:09):
like 20 people because I'll be like, this is why you do it.
And it allows people to connect with you in a way that
They don't, like you said, they don't know what goes into that Ted talk and just evenpicking out something to wear.
It's not about looking great, but you also have to be able to move on stage and feelcomfortable and feel good about yourself.
(18:30):
So, yes, I absolutely love that.
And just to pivot quick, because I was thinking about arts and music and then that alwaysbrings up AI and how that's coming in to the arts industry.
And with what you're doing, I being a professor, oh offering these courses and doingpodcasting and all the things has AI automation or other tech in the industry shifted how
(19:02):
you've done your marketing in the last year?
Like, are you seeing yourself really leaning into different ways of marketing yourself?
Oh my gosh, such a brilliant question.
was actually the name of my last podcast episode is called, is using chat, GPT cheating.
(19:24):
Because I get that question from my students.
They're like, well, we can use cChat GPT in the classroom.
And I'm like, yeah, please, please do.
Actually, I have some prompts for you and I even created a GPT for you.
Of course, you know, we cannot deny that the immediate
Reaction is sometimes confusion is like she wants us to use AI.
(19:47):
so check in that podcast episode because it is quite funny.
I'm comparing Chat GPT to a treadmill.
So I would love for you to tune in.
It's one of my specialties, Lynn, to come up with fun little analogies and make thingsvery relatable.
um
(20:08):
And of course, to answer your question, m AI is completely changing how you marketyourself.
Because I think that, you know, picking up on your earlier comment about the behind thescenes, that people start to appreciate those moments even more.
The unfiltered behind the scene messiness, where you may be sharing that song that you'rekind of debating on writing, but you're not entirely sure.
(20:37):
and you're asking your audience for feedback, that is just you.
And people love that because they think, the real or the post might have been written byChat GPT.
I don't know what filters she used for that.
But that story there, that's just her talking right now and asking me a question in a waythat I actually want to respond because I want to have some input in this.
(21:03):
So I think.
You kind of need to look at it at a two-way street on one way.
Remember time, most precious resource.
Try to use it to become more efficient.
But at the same time, because so many people are using it and we sometimes blurs the linebetween what's fake and what's real, also figure out how you can show up even more
(21:25):
authentic and real.
So that's your advantage right there.
I'm seeing that too.
People are really gravitating to the pieces that are much like you talked about the TedTalk and in your last podcast, the rawness, the realness, the humanness where, you know,
the the pivot as soon as, you know, Image Generation and ChatGPT came on, it was like,let's make everything AI.
(21:50):
And now the pendulum has swung and people are I don't know if that's real.
So I just want to see a real person.
So,
absolutely love that.
we're getting near the end and I have one uh last question.
So if you could give yourself one piece of advice to your past self about marketing orjust your trajectory, what would it be?
(22:15):
m
I I would have probably organized my notes even a little bit more to start earlier withthe book writing because I had notes here and there and everywhere.
And I think that it's important to get into the habit of writing things down, whether youare journaling, whether you're writing motivational sticky notes and putting them around
(22:40):
your computer, whether you're writing slides and you're sharing them with your students orwhen you're teaching, coaching, whatever.
But I just wish, you know, I would tell myself, use one system and just stick to that.
So it becomes like the complete compositor of all your experiences, stories, the ups anddowns.
(23:02):
And it's like nearly like a living and breathing document.
should have, I should have done that.
And, you know, now looking back, we always smarter and there's so much technology, ofcourse, that happened since then, but that's really what I would do.
I like that.
like that.
So then while while we're kind of concluding the podcast now, uh what is next for you andhow can people find you and find out more about your petite practice and to work with you?
(23:34):
Yes, I have a couple ways to find me one is I actually have a little gift if you sign upto be the first one to check out my Ted X talk right so get on the list you're the first
one to be notified I will send it directly to your inbox I'm actually sharing my teaserebook with you.
(23:59):
which merges my runway to the red dot book and step into your voice book, which createsmore confidence in public speaking.
So once you sign up, you get that PDF of my teaser book.
And then of course, when the TEDx talk is released, you will get that immediately as well.
And then you can also tap into your own superpower with my superpower quiz.
(24:23):
And both of these call outs are on my website at Dr.
Christiana.
It's written out, Doctor, and then my first name, Christiane.
And I'm sure you can also find the links in the show notes.
But I would love for you to be among the first ones and maybe even share a little bit offeedback about my books that I'm writing.
(24:44):
Because as I mentioned, I love that initial feedback.
I love the feedback as I'm working on it.
And of course, maybe there is something I can include that would really address your wantsand needs marketing like.
my goodness.
Okay.
So I technically I'm going to be the first one to sign up because I get, I get to sign up.
(25:05):
So you'll, it'll be for the second person cause I'm going to be the first, but this, thishas been awesome.
Thank you so much.
I just, I love your perspective.
I love how grounded you are and I just love how you have these amazing things you've done,but acknowledge that they were all little pieces and that it was more about
(25:27):
the structure and the strategy rather than I have 24 hours to write a dissertation.
You took it out.
So I love that.
Thank you.
So Christiana, thank you for joining us and sharing this story from petite practices togrowth mindsets to the power of wellness.
uh You've given me and you've given everyone inspiration and tools to rethink how we thinkabout uh burning out.
(25:52):
So.
To learn more, you mentioned, go to drchristiana.com and that'll be in the show notes.
And if you enjoyed this episode of A Marketing State of Mind, subscribe and share it withsomeone who needs to hear this today.
And until next time, keep building with clarity and care.
Thank you.
Welcome back to a marketing state of mind and today's guest is Dr.
Christiana Schroeter, professor, business and wellness coach, bestselling author and hostof the Happy Healthy Hustle podcast.
She has taught more than 10,000 students, guided entrepreneurs through reinvention, andbuilt her own purpose-driven business while
(00:53):
raising a family.
In this episode, we'll explore her petite practice method, the growth mindset shifts thatfuel sustainable success and why wellness isn't just nice to have.
It's the foundation of it all.
So let's dive in.
Welcome.
Welcome to the show.
(01:15):
Thank you so much for having me here and I'm really excited to share some of my insightsand audience this is going to be a really fun one.
uh
Oh, those are the best.
I mean, some of my favourite guests are ones where I don't know what they're going to say.
It becomes like I really feel like we're just sitting having a cup of tea or a cup ofcoffee.
(01:37):
And I get to pick your brain, like, really.
I mean, you do podcasts, so you know, too.
There you go.
I've got my coffee, too.
It's super fun.
But that's a whole other discussion.
So.
I want you, I want to learn more about you.
I want you to tell me about you and what you do and how you got there.
(01:57):
So let our listeners in.
Well, firstly, I live in California right now.
And while that might sound like super fun, you can hear from my accent, I was not bornhere.
I was actually born in Germany and grew up there.
And then always felt like there's a little bit something else out there, something morejust waiting for me.
(02:22):
And we might all have this deep feeling like, hmm.
So I went and explored studying abroad and studied in the United States, fell immediatelyin love with the whole country.
I studied actually in the Midwest, earned my master's and my PhD in the Midwest.
Then I worked for a couple of years at the university in the South and then moved toCalifornia, which I really felt as soon as I stepped off the plane, you're going to love
(02:50):
this, Lynn
I was like home.
And when I came to interview and I flew back, you're going to love this story too, Iactually started crying and um the airline attendant, she came over and she said, are you
all right?
Oh gosh.
flying back to my current job at that time, which was in the South, which was amazing too.
(03:13):
It was just not where I felt home.
And I think we all have that deep down feeling to where your mind is just telling you,this is, this is where you belong.
So now I'm here teaching at the university, marketing, innovation, entrepreneurship.
I also wrote books because I never really found the perfect book for my classroomteaching.
(03:34):
And so now I have three books out, How to Master Your Goals, Discover Your Superpower andMy Petite Practice Planner, because all my teaching and coaching evolves around this
amazing method.
We will talk a little bit about it.
But otherwise, of course, for fun, love reading.
I have two amazing teenage daughters.
I like going for walks at the beach with my husband.
(03:56):
And that's pretty much me in a nutshell.
But that's really awesome.
And yes, we will get to the petite practice because I do want to find out more about it.
But I mean, you you made your career connecting all these things that it's taken kind ofthe industry a long time to catch up to it, which is connecting business and wellness and,
(04:23):
you know, uh
preventing that fatigue and overload.
So how did you first pull this all together?
I mean, you're in school, you're learning, you're moving towards your doctorate, and thenyou become a teacher.
So how did it all come together for you?
think um if I wouldn't have prioritized wellness along the way, I would have probablygiven up all along.
(04:51):
I think that in order to be resilient in a very stringent program, like a doctorate degreeor advanced education or even in a very challenging job, you have to take care of yourself
first.
And I talked about the airline earlier, but that's really always what they say, right?
You take care of yourself and then you can take care of others.
(05:13):
So for me to succeed in that PhD program, I really felt I had to take a step back fromjust sitting at the desk and trying to write the most amazing dissertation, which is the
book that you write while you earn your doctorate degree, right?
It's called dissertation.
I had to actually take care of myself.
and really figure out what's a good routine for me to write a hundred fifty pagedissertation.
(05:41):
How do I do this while I take care of myself?
That's really when I first really started thinking about this PT practice method and whenI started using more wellness in my life.
Well, I really like that you do it back to the airplane um because that's one of thethings they tell you.
So if in case of an accident, put um your air mask on first and then help those aroundyou.
(06:09):
And if you can be stable and strong, then you are there to better support the people thatare important to you.
And...
Yeah, that does make sense.
And I like how you tied it in.
And then you talked again about the petite practice.
So that as part of and the way you mentioned it, it evolved as a method and how kind ofsomeone can make real progress.
(06:35):
But can you explain more and help me understand it?
Yeah.
So think about a big project that you tackle in your life.
It could be a goal from your bucket list.
You always wanted to do this thing.
So for me, it was earning that PhD, getting my doctor degree involved writing 150 pagedissertation.
(06:58):
And keep in mind, of course, written in a foreign language, right?
English was not my first language.
So I knew that was super intimidating, scary.
And I was actually, you know, trying to think in my head, well, I'm German.
I know I'm a very structured thinker.
I should make a method and a plan to tackle this big 150 page dissertation.
(07:23):
So what I ended up doing was I started first with our most precious research, which istime, right?
Time is.
really the most precious resource in our life.
And if you think about this, we all have 24 hours.
We all can look at calendars and enter things in calendars.
But how do we get it done?
(07:43):
Right.
So I took the end date when I wanted to graduate was in December.
And I already told my parents we're going to buy some flight tickets to make it real.
So my parents flight tickets from Germany to come to my graduation party.
So there were some
personal accountability there too.
(08:07):
Then I started reverse engineering back from that graduation date to the present date.
And I think it was in about May, April, May, sometime like in spring time.
And I calculated it out.
All right.
So here are the corner dates.
There's graduation.
This is the date that I have to defend my dissertation, which is presenting it.
(08:30):
This is when I proposed the topic.
to my committee.
So there are these corner dates that you get from the university.
put them all on my calendar and then I started thinking, all right, so to meet thesedates, these are requirements, how many pages do I need to write per day?
Turned out two pages a day.
(08:52):
Okay, okay, that's very manageable.
manageable and all of a sudden this big scary like I would say intimidating goal ofwriting this big dissertation became small and that's I'm personally passionate very much
(09:12):
about the French culture.
That's what I named named Petit for French in small and then a practice because I wouldn'tsay that we immediately know how to write a dissertation.
There's no
like online course that teaches you that you just kind of keep practicing and every timeyou sit down and you write two more pages, you become better.
(09:34):
And it's basically creating a habit out of doing it consistently being determined tofinish.
And then at the same time, still doing it on those days when everybody else would maybesay, you know what?
I today I'm going to take a break.
but still trying and maybe like writing at least something down because it createsmomentum and it actually fuels your motivation to keep going.
(10:01):
Two things you said, because I was thinking, oh my gosh, so Thanksgiving and, know,holidays.
And you're like, there are two pages that need to come out.
But that is it.
The mindset, the knowing that you're going to be for Halloween trick or treating with yourkids.
(10:23):
are probably no kids at this time.
But before celebrating anything, it was
OK, I need to get in that mindset of doing these two pages.
I've made that commitment to myself.
And I love as well where you're talking about momentum, because I'm a big fan of just putone foot in front of the other.
Get going, because momentum will keep you moving to that point where, much like you said,you didn't really think you could get there or you thought it was going to be uphill both
(10:55):
ways.
So I love how that petite method works.
That's really something.
So when I look at that and I look at you going to university, doing your doctorate,discovering this petite method and kind of honing it and crafting it, seems like it's all,
(11:16):
like it just kind of unfolds in front of you.
But that wouldn't have been it because you probably would have been like, this right?
What shaped your early thinking about putting it together or even marketing it and going,other people could use this?
Like, how did you have that conversation with yourself?
(11:40):
think it was because I do a lot of different things.
Right?
So I'm a professor.
I'm also a coach.
I'm an author.
I'm a podcaster.
I'm a mom, a wife.
And so there are so many petite activities that I do if you think about it.
(12:01):
My whole life is put together of these different hats and roles that I take on.
that Lynn, the same question kept popping up over and over again that people asked, how doyou do it all?
How do you do that?
And I started thinking, I was like, oh, it's not a mystery.
(12:22):
I just do a little bit of this and a little bit of that and a little bit of that.
And I just keep it up consistently.
And that's how momentum builds.
And that's how results are created.
It doesn't.
Require like a magic formula because everybody else can look up how do i write a book howdo i start a podcast right it's not mystery.
(12:46):
What the act of doing it and keeping up releasing episodes inviting guests launching uhspecial episodes i mean all that is really what you need to do and i think that is really
where the petite practice comes in.
Just keep chipping away at it, small steps at a time, to get those big results.
(13:10):
I really love that.
It's also, I'm a fan of Japanese culture.
And when I look at it, there's a lot of that in it of just the small things every day, thelittle things.
And if it's only 10 minutes, it's still 10 minutes more than doing zero.
So yes, you have my heart with that.
(13:33):
So here's kind of on the flip side of it.
So.
Everything you're talking about makes sense.
So what is a marketing belief or something that you find works that might surprise otherpeople?
Like your whole method is a different approach and I give that an homage to that.
But what about a marketing method of getting your message out there that you believe inthat other people might be like, really?
(14:00):
That works for you.
That's really great question.
mean, what you could even do is like every day you create a story on social media, right?
You are promoting yourself in small little bites.
You don't have to write like a full content reel and film it and spend a lot of time onthis, but just five, 10 minutes.
(14:27):
doing a story, very unpolished, very authentic, but just letting people in on yourjourney.
Let me share you an example of how this actually worked for me.
So on August 16th, I presented my TEDx talk.
And the whole journey leading up to the TEDx talk, I shared on Instagram.
(14:50):
I basically shared the days when I practiced, the days when
I tried to memorize and it didn't work.
The days when maybe I bought an outfit that I was trying to wear on stage.
The days when I was debating of how I'm going to have my hair done.
All those little details, those petite little practices.
(15:13):
Every day I was like, you know what?
Today I'm doing X Y Z.
Lynn, you know how many people reached out to me that they weren't even interested in
like those individual things.
I just wanted to know how did the talk go?
Because I'm just like so inspired by you sharing your journey with us that I'm just likecheering for you.
(15:39):
I just want that you do great because it makes me understand how important that is, buthow much work goes into it.
You don't just show up on a stage and present something.
There's just so many small little
details that go into it.
Thank you so much for sharing that.
so guess what, Lynn?
People let me know how much they cared, how much they wanted more that I'm writing a bookabout this now.
(16:05):
It's called The Runway to the Red Dot.
So I listened to my customer feedback and the whole journey leading up to this.
I wasn't immediately planning on writing the book.
I was basically just marketing the fact that I'm giving a talk, but then they appreciatedit so much.
The raw, messy, unfiltered truth about getting ready for a keynote talk on stage in frontof a thousand people that I thought, you know what, I do need to write that book now.
(16:38):
I owe that to my audience.
I'm feeling there is a real need for it.
And I think that's the essence of marketing is.
You fulfill customer wants and needs.
And that means you need to listen what they need and what they want.
And then you can really do the best job in satisfying the wants and needs.
(16:58):
I love that story and there's a deeper reason and it's twofold.
So I'll explain it.
I work a lot in the arts industry with musicians and creators and I try to tell them, talkabout being on tour, talk about where you ate.
(17:21):
Talk about you know the the early mornings the late nights the little pieces in betweenYou just being on stage because it's not the glossy rock and roll show It's the little
pieces and the pushback I get it's like oh my gosh.
They're like nobody wants to see my day We don't want to take the gloss off the show.
(17:43):
We we want to present ourselves in this really like perfect setting but
My argument is always, but people don't know and they want to peek behind the curtain.
And you talking about giving that peek behind the curtain and everyone connecting withyou, it's like you are now I'm going to take the link to this podcast and I'll send it to
(18:09):
like 20 people because I'll be like, this is why you do it.
And it allows people to connect with you in a way that
They don't, like you said, they don't know what goes into that Ted talk and just evenpicking out something to wear.
It's not about looking great, but you also have to be able to move on stage and feelcomfortable and feel good about yourself.
(18:30):
So, yes, I absolutely love that.
And just to pivot quick, because I was thinking about arts and music and then that alwaysbrings up AI and how that's coming in to the arts industry.
And with what you're doing, I being a professor, oh offering these courses and doingpodcasting and all the things has AI automation or other tech in the industry shifted how
(19:02):
you've done your marketing in the last year?
Like, are you seeing yourself really leaning into different ways of marketing yourself?
Oh my gosh, such a brilliant question.
was actually the name of my last podcast episode is called, is using chat, GPT cheating.
(19:24):
Because I get that question from my students.
They're like, well, we can use cChat GPT in the classroom.
And I'm like, yeah, please, please do.
Actually, I have some prompts for you and I even created a GPT for you.
Of course, you know, we cannot deny that the immediate
Reaction is sometimes confusion is like she wants us to use AI.
(19:47):
so check in that podcast episode because it is quite funny.
I'm comparing Chat GPT to a treadmill.
So I would love for you to tune in.
It's one of my specialties, Lynn, to come up with fun little analogies and make thingsvery relatable.
um
(20:08):
And of course, to answer your question, m AI is completely changing how you marketyourself.
Because I think that, you know, picking up on your earlier comment about the behind thescenes, that people start to appreciate those moments even more.
The unfiltered behind the scene messiness, where you may be sharing that song that you'rekind of debating on writing, but you're not entirely sure.
(20:37):
and you're asking your audience for feedback, that is just you.
And people love that because they think, the real or the post might have been written byChat GPT.
I don't know what filters she used for that.
But that story there, that's just her talking right now and asking me a question in a waythat I actually want to respond because I want to have some input in this.
(21:03):
So I think.
You kind of need to look at it at a two-way street on one way.
Remember time, most precious resource.
Try to use it to become more efficient.
But at the same time, because so many people are using it and we sometimes blurs the linebetween what's fake and what's real, also figure out how you can show up even more
(21:25):
authentic and real.
So that's your advantage right there.
I'm seeing that too.
People are really gravitating to the pieces that are much like you talked about the TedTalk and in your last podcast, the rawness, the realness, the humanness where, you know,
the the pivot as soon as, you know, Image Generation and ChatGPT came on, it was like,let's make everything AI.
(21:50):
And now the pendulum has swung and people are I don't know if that's real.
So I just want to see a real person.
So,
absolutely love that.
we're getting near the end and I have one uh last question.
So if you could give yourself one piece of advice to your past self about marketing orjust your trajectory, what would it be?
(22:15):
m
I I would have probably organized my notes even a little bit more to start earlier withthe book writing because I had notes here and there and everywhere.
And I think that it's important to get into the habit of writing things down, whether youare journaling, whether you're writing motivational sticky notes and putting them around
(22:40):
your computer, whether you're writing slides and you're sharing them with your students orwhen you're teaching, coaching, whatever.
But I just wish, you know, I would tell myself, use one system and just stick to that.
So it becomes like the complete compositor of all your experiences, stories, the ups anddowns.
(23:02):
And it's like nearly like a living and breathing document.
should have, I should have done that.
And, you know, now looking back, we always smarter and there's so much technology, ofcourse, that happened since then, but that's really what I would do.
I like that.
like that.
So then while while we're kind of concluding the podcast now, uh what is next for you andhow can people find you and find out more about your petite practice and to work with you?
(23:34):
Yes, I have a couple ways to find me one is I actually have a little gift if you sign upto be the first one to check out my Ted X talk right so get on the list you're the first
one to be notified I will send it directly to your inbox I'm actually sharing my teaserebook with you.
(23:59):
which merges my runway to the red dot book and step into your voice book, which createsmore confidence in public speaking.
So once you sign up, you get that PDF of my teaser book.
And then of course, when the TEDx talk is released, you will get that immediately as well.
And then you can also tap into your own superpower with my superpower quiz.
(24:23):
And both of these call outs are on my website at Dr.
Christiana.
It's written out, Doctor, and then my first name, Christiane.
And I'm sure you can also find the links in the show notes.
But I would love for you to be among the first ones and maybe even share a little bit offeedback about my books that I'm writing.
(24:44):
Because as I mentioned, I love that initial feedback.
I love the feedback as I'm working on it.
And of course, maybe there is something I can include that would really address your wantsand needs marketing like.
my goodness.
Okay.
So I technically I'm going to be the first one to sign up because I get, I get to sign up.
(25:05):
So you'll, it'll be for the second person cause I'm going to be the first, but this, thishas been awesome.
Thank you so much.
I just, I love your perspective.
I love how grounded you are and I just love how you have these amazing things you've done,but acknowledge that they were all little pieces and that it was more about
(25:27):
the structure and the strategy rather than I have 24 hours to write a dissertation.
You took it out.
So I love that.
Thank you.
So Christiana, thank you for joining us and sharing this story from petite practices togrowth mindsets to the power of wellness.
uh You've given me and you've given everyone inspiration and tools to rethink how we thinkabout uh burning out.
(25:52):
So.
To learn more, you mentioned, go to drchristiana.com and that'll be in the show notes.
And if you enjoyed this episode of A Marketing State of Mind, subscribe and share it withsomeone who needs to hear this today.
And until next time, keep building with clarity and care.
Thank you.
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