Media/Press Kits Made Simple: What to Include and What to Leave Out

In this episode of the Media Savvy Podcast, Bonnie Taub-Dix, MA, RDN, CDN, dives into the must-have tool for every professional looking to stand out: the media kit. Whether you're pitching a brand, a producer, or a reporter, a media kit is your gateway to making a lasting impression. Learn what essentials to include, what to leave out, and how to craft a media kit that truly showcases your expertise, credibility, and personality.

Bonnie also tackles hot topics like whether you should include pricing and social media numbers, sharing personal tips and strategies for maximizing your media kit’s impact. With practical advice and real-world examples, this episode is packed with actionable insights to elevate your media game.

What You’ll Learn:

• The essential components of a media kit, including a compelling bio, contact details, high-resolution images, press coverage, and more.
• Why curating your media highlights matters and how to choose what strengthens your brand.
• What to avoid in your media kit, including outdated content and overwhelming information.
• The pros and cons of including pricing and social media metrics in your kit.
• Strategic tips for tailoring your kit to different audiences and keeping it up to date.

 

Quick Tips Mentioned in This Episode:

• Consider creating separate kits for media and brands if your audiences have distinct needs.
• Always ask about a company’s budget before quoting rates to avoid undervaluing yourself.
• Balance professionalism with personality in your bio and visuals to stand out.
• Keep it concise: a short, polished kit is more impactful than a long, cluttered one.

Creating a media kit is an investment in your professional future. Take these tips and start building a kit that will leave a lasting impression on the media, brands, and collaborators you want to work with! If you found this episode helpful, subscribe, leave a review, and share it with someone who’s ready to take their media presence to the next level. Follow me on Instagram @BTDmedia for more media-savvy insights.

 

Bonnie’s Resources:

• Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
• Bonnie’s website: https://betterthandieting.com 
• BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
• Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
• Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN
• Threads: https://www.threads.net/@bonnietaubdix 
• Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
• Get in touch: [e-mail]
• Download a free chapter of Bonnie’s latest book