Episode Summary: In this episode of Media Savvy, we’re thrilled to welcome Melissa Joy Dobbins, RDN, LD, CDCES, a media powerhouse and the CEO of Sound Bites® Inc. Melissa is renowned for promoting smart nutrition based upon sound science and a hefty dose of common sense. As the host of the Sound Bites® Podcast for over a decade, she has celebrated more than 1 million downloads, offering her audience expert insights into topics ranging from fad diets to farming.
What You’ll Learn in This Episode:
- How Melissa got her start in media and what drives her passion for science-based communication.
- The secrets behind the success of her podcast, Sound Bites®, and how she maintains audience loyalty in a crowded podcasting space.
- Strategies for simplifying complex nutrition science without sacrificing accuracy.
- How to identify trustworthy trends and topics to cover in media while avoiding sensationalism.
- Tips for dietitians to combat misinformation effectively and amplify their voices.
- The ethical considerations and updated FTC guidelines every media professional should know.
- Melissa’s insights into handling challenging interviews and staying composed under pressure.
- Predictions for the future of nutrition communication and how dietitians can stay relevant with emerging technologies and AI.
Guest Bio: Melissa Joy Dobbins, RDN, LD, CDCES, is the CEO of Sound Bites® Inc., where she specializes in food and nutrition communication, training professionals to improve their media, presentation, and communication skills. Her Sound Bites® Podcast has been a trusted source of evidence-based nutrition information for over a decade. Melissa’s accolades include the Media Excellence Award from the Academy of Nutrition and Dietetics and Outstanding Nutrition Entrepreneur of the Year.
Links and Resources:
- Melissa Joy Dobbins: Sound Bites® Website
- Sound Bites® Podcast: Listen Here
- Melissa’s Social Media: Instagram, Twitter, LinkedIn
Bonnie’s Resources:
- Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
- Bonnie’s website: https://betterthandieting.com
- BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
- Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
- Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmedia X (Twitter): @eatsmartbd Facebook: @BonnieTaubDix.RDN
- Threads: https://www.threads.net/@bonnietaubdix
- Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
- Get in touch: mediasavvybtd@gmail.com
- Download a free chapter of Bonnie’s latest book
Don’t miss this engaging conversation packed with insights for dietitians, podcasters, and media professionals alike! If you enjoyed this episode, please subscribe to the Media Savvy Podcast, leave a review, and share it with your network. Connect with us on Instagram
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