June 30, 2025 • 37 mins
Tight28 Starts This Sunday!
This 28-day program is all about reclaiming food quality, reducing inflammation, and resetting your understanding of nourishment. It’s soy-, dairy-, gluten-, and added sugar–free. Learn more at www.tight28.com
🎙️ Episode OverviewIn this episode, Joanne breaks down the two dominant eating models:
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Homeostatic Eating: eating driven by biological hunger cues
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Hedonic Eating: eating driven by pleasure, emotions, and dopamine hits
And then layers in how the rise of weight-loss medications, engineered food, and cultural shifts are shaping the future of our health—one dopamine snack at a time.
🧠 Topics Covered1. Hedonic vs. Homeostatic Eating
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Why most of us are eating for pleasure, not hunger
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How the food industry hijacks flavor, texture, sound, and smell to keep us eating
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The engineering of hyper-palatable foods that override satiety
2. GLP-1 Medications and Hunger Suppression
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Appetite suppression vs. metabolic impact
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Can your metabolism still slow down if you’re not hungry? (Spoiler: yes)
3. Cultural Shifts in Movement
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Two generations ago: movement was built into life
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Now: drive-thrus, delivery, and gym opt-outs
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Gen Z: 37% would rather take a pill than move
4. Parental Modeling and the Generational Impact
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Kids of inactive parents are 5–6x more likely to be sedentary
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The ripple effect: kids never seeing parents exercise means habits disappear entirely
5. The Blue Zone Model
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No macros. No medications. Just movement, consistency, and unprocessed food
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Rice, legumes, bread, wine, and olive oil—not low carb, just real food
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A strong reminder of what health actually looks like
6. What the Food Industry Is Doing (It’s Wild):
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Flavor layering and bliss point engineering
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Sound design: louder crunch = more satisfaction
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Emulsifiers, salt crystal tech, and texture manipulation
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Micro-snacks designed specifically for medicated, low-appetite users
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Marketing “protein bars” and “health snacks” that are actually dopamine bombs
7. The Leptin and Metabolism Connection
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Losing fat lowers leptin, which tells the brain to slow your metabolism
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Even if meds suppress appetite, the body still conserves energy
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Long-term consequences of rapid weight loss without preserving muscle
8. Generational Futures: What Happens Next?
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If hunger is “bad” and satiety comes from a pill, how do we teach nourishment?
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If kids never see activity, how will they know it’s vital?
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What if inflammation becomes the new “normal”?
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60%+ of U.S. calories now come from ultra-processed foods
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1960s men ate 3,000+ calories daily and were leaner—because it was real food
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A 2015 study showed fiber alone created weight loss equal to full diet plans
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A 2020 review: polyphenol-rich foods reduce fat without changing calorie intake
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37% of Gen Z plan to skip the gym and use weight-loss drugs instead
We’re not demonizing medication. We’re calling for awareness. If we don’t pay attention now, the next few generations may live in a world where:
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Hunger is “bad”
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Exercise is forgotten
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Health is just a number on the scale
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And food is nothing but chemically enhanced pleasure
Ready to re
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:10):
Hey there, listeners.
I am Joanne Lee Cornish, your Truth Bomb Dropper in the world of weight loss, body composition, and mastering the art of rocking the body you've always deserved and dreamed of in midlife and beyond.
Let's cut through the noise.
Society tells us it's downhill from now on.
We're told to embrace the middle age weight gain, embrace the muscle loss, and poor health.
(00:36):
If that's your vibe, then cool.
But if you're ready to defy the narrative, then I am your gal.
This podcast is.
A No Fluff podcast where we break down the essential truths of body composition, toss around some practical tips, and dissect the latest trends.
I'm not here to sugarcoat.
I'm here to show you what's not just possible, but down, out probable for you.
(01:02):
If you enjoy this content, be sure to click the link in the show notes to explore how we can team up and kick Medioc to the curb.
I offer one-on-one coaching my ever popular group coaching programs and my corporate Educate to Elevate program.
Okay, let's get on with the podcast.
Enjoy.
(01:26):
Hello? Hello.
It is the last day of June.
Can you believe it? Today I want to talk about homeostatic versus hedonic eating.
What is that? So let's break these two down.
These are two models that govern why we eat the, so the homeostatic eating model is driven by biology.
The reason that we eat under the homeostatic model is.
(01:50):
Your body's low on energy, your stomach is empty.
You your brain tells you to eat simple biology, right? But then you have the hedonic eating model, and this is driven by dopamine.
So this is, you're not hungry, but the smell, the taste, or the emotional reward of food makes you eat anyway.
Eight.
And what we're seeing now, and we've been seeing it since the late 1960s, but it's really snowballing now, is that the modern food industry is engineering.
(02:18):
Its food towards hedonic eating, so it's pushing its food and designing its food around driving dopamine, driving, eating.
Not governed by hunger, but governed by smell, taste, or some emotional connection.
(02:38):
So how are they? How are they doing this with the food? They do flavor layering.
That's a thing.
Salt and sweet and salty combination that's been done for a long time.
Texture contrasts.
They even use sound.
People believe that.
So yeah, they, in the food industries, will make their food crunchier and make the crunch louder.
(03:00):
Because that is all part of the food and eating sensation, right? So that's crazy.
So this is a big part of why people are snacking even when they're full.
And this is where, protein bars or sugar free ice cream, or these are class as pretty healthy foods or a better option, but even these can feel pretty addictive.
(03:22):
And now we've got the weight loss medications and this is reducing the homeostatic model, right? So it's reducing homeostatic hunger because if the homeostatic eating model is.
Your body's low in energy, your stomach is empty.
Your appetite regulators kick in.
Your brain tells you to eat so you eat well.
(03:44):
If you're not, if you, the brain's not telling you to eat.
If the brain's not being told that you're hungry so you don't eat, then we're re reducing homeostatic hunger.
And now there's more of the eating becomes hedonic.
So what I'm saying here is people aren't eating because they're hungry.
They, they're eating less food but often when they do, they're going straight for the dopamine bomb bombs.
(04:10):
Whereas before, maybe because they had this desire to change their body composition, they were more aware of the food quality and eating better foods.
That is shifting for a lot of people.
And because, they're getting the results.
And I have no dog in this fight.
We're in a fascinating arena right now, but there's no denying that.
(04:35):
When you're getting the results, these foods that you wouldn't have touched before, but now you're getting away with it and you're not eating as much of it, but still they're working with dopamine and that can become a very addictive a addictive cycle.
That's not without consequence.
So what we've got going on right now is.
(04:59):
Maybe a cultural shift, right? Cultural shift.
So if you go back two generations, I'm thinking of my grandmother right now.
Okay.
And I think of my grandmother's she didn't count carbs, she didn't worry about her protein, one gram of protein for pound of bi lean body weight.
But her generation was very slim.
(05:21):
And what, but we think about it.
What were they doing? They were eating real food.
Believe me.
There was butter, there was sugar, there was cakes, there was all sorts of that at my grand's house.
But what there also was exercise and activity was not optional.
It was an essential part of life.
I watched my grandmother, walk to the shops to get her grocery shopping.
She would carry them home.
I remember her riding a bike.
(05:43):
I remember that my grandmother, she grew, I say grandmother in a singular because I only knew one grandparent.
So that's why I talk about my grandmother.
It's not like I didn't have two, but I didn't, I only knew one of them, and she danced.
So she was a really phenomenal dancer, and she danced right into her later life.
But this is, but think about when she was growing up.
(06:03):
There wasn't television.
There was a, technology so people would go out and activity and exercise per se was was a fun thing to do.
It was an, it was, it was a fun thing too.
It was an activity that people would all go out and dance and that was something she continued right through her life.
And then I think of my mom now.
It's funny 'cause I hadn't thought of this example until I'm just saying it now, but my mom was a semi-pro ballroom dancer as well.
(06:30):
She probably watched her mom, 'cause my grandma was my mom's mom dancing.
She took up dancing at a very young age and her and my dad also did ballroom dancing.
Right through till after midlife when I think my dad heard his back.
And it wasn't as simple, but my point being exercise in years gone by, for one, it wasn't exercise, right? They weren't going to a gym.
(06:55):
Neither my grandmother nor my mother went to a gym, but they did a lot of activity.
So a lot of the activity of daily life was not optional.
They, my grandmother as a child, she used to wash her clothes by hand, pushing a lawnmower.
It wasn't a, those heavy things.
Walking to the grocery store, carrying the groceries back dancing as a as a, what is the word I am looking for, that I'm struggling for for fun, but I'm forgetting a word.
(07:24):
Anyway, you get my point.
My mob followed some of my grants habits.
So that's the kind of parental modeling that I'll talk about in a second.
But what I'm saying is we're seeing culture change here and change is inevitable.
But what we're looking at here is I.
Exercise is becoming totally optional Now.
(07:48):
It was always in the last generation or so, it's always been optional.
People exercise because they wanted to, not because they needed to.
Now you de let your kid take your bike to school.
You you're definitely not going to Costco and carrying your stuff home, right? So ex exercise and activity has become optional but still a lot of people did it.
(08:10):
And in most cases it was because they had the desire to change the body composition.
Let's get real, most people 10 years ago weren't going to the gym because, they were thinking about, oh, my inflammation marker isn't, oh, they were going it because they wanted to look better.
And also the food they were reading, the food were their choice that the they were choosing was also.
Under that same spotlight of, oh, I kind of wanna look better until they're all a little bit more conscious about the way they ate.
(08:36):
We're moving away from that now, right? Because now we're getting, and again, I have no dog in this fight.
I have no dog in this fight.
This is simply observation.
But now we're moving.
We're in a time where we're getting the body composition results, at least in terms of weight loss right now.
With when the patents run out, I know, is it gonna be over the counter medication that's really on the horizon.
(09:02):
And so exercise was already optional, but now a lot of people would perceive exercise as not even necessary.
So gym memberships dying off and we're already seeing that they're already got studies that showing that the drop in gym memberships and when you think about it, I think it's 67% of gym memberships aren't even used.
It's gonna be worse than that 'cause people won't even have a gym membership in the first place.
(09:25):
So we've got this shift to less exercise and we've got this shift, big shift towards the hedonic.
Eating model where we're not eating because of hunger.
'cause nobody's gonna be hungry anymore.
'cause we've got a shot or a pill for that.
(09:47):
And now we're gonna move towards the hedonic eating pattern eating model where eating is based on.
How something tastes, how palatable.
It's what it smells like, even how it sounds.
Now, the problem there, the crazy problem there is once we're eating that way once, that they are the cues for eating.
(10:09):
It's hard to get.
Hard to turn the clock back.
It's very difficult to get back to the homeostatic way of eating where we're eating because of hunger cues.
It's very difficult when you're eating highly palatable foods to get back to eating less pal palatable, but very healthy food.
(10:30):
And, I almost feel like we're in this.
Time and space where the analogy would be like the toothpaste out the tube, right? How are we gonna get it back in? How are we gonna, how are we going to help the next generation understand the benefits of quality food and the benefits of exercise with regards to health and, mental health as well.
(11:00):
You see the challenge? We have the Gen Z generation, I think that's up to, I think that's up to 28 years at level.
Is that right? And they have said they will said they'd rather take a medication over movement.
They've already said that, and this is, again, not judging them, it's just, it's very normalized.
(11:21):
I feel like, especially in America where the TB adverts are full of, adverts for medication.
So the use of medications is very much normalized.
It's cer certainly not taboo and maybe that's not necessarily a bad thing.
But when it's at the sacrifice of something else as, as great as exercise, then there's a problem.
(11:44):
And then you've gotta think a generation, what generations 25 years and how quickly that those kids will become parents themselves.
And now how do the generational consequences of that stack up? So if you've got what are the sta what are the, what does the data say here? If the parents are not active, then the chance of the kids being sedentary, it's five to six times more chance of the kids being sedentary because you've got parental modeling going on here.
(12:19):
So the example I use about my family.
And it's funny because I didn't even think about that until I, I just said it was, why do you think my mom became a ballroom dancer? She saw her mom and dad going out dancing all the time.
They probably taught them how to dance.
They probably took my mom to a dance.
So there's that.
There's that parental modeling.
What if your parents have never exercised? Never.
(12:44):
What if it's not even in school and they've never exercised? The chance of.
The, those tho their children exercising are gonna be pretty slim again, and no fault of the parents.
You've just got the kids of this generation exercise activity optional.
(13:12):
Moving into also maybe more, more open to medication and hacks like that, and then blink for a second, and those kids will be having kids.
And now though, you're gonna get a generation where they've generations where the kids have never seen their parents exercise.
(13:32):
If you never, ever saw your parents exercising, there's a, it would be very foreign of you to go out and just start something.
So this is just food for thought, excuse the pun.
What if we're moving towards a generation where I.
Hunger is odd.
That's just odd.
It's strange to feel hungry is just weird, so maybe it's even thought of as bad.
(13:54):
And satiety is something that is easily solved.
Maybe the thought that health is a number on a scale, and now the normalized weight is a lot lower than it ever was.
And nutrition is just it has nothing to do with nourishment.
It's all to, it's not nothing to do with nourishment or functional fuel.
It's all geared around this hedonic eating model where we're eating for basically pleasure.
(14:22):
So let's think about.
Moving on with, just take that and go and think of it, echo that into the next two to three generations.
And it's a fascinating thought provoking visual.
I think you'll agree right Now let's compare that to the Blue Zones.
(14:44):
Do you know what the Blue Zones are? So the Blue Zones are these people are the healthiest and they live the longest.
And where are they? They're in, it's weird, right? They're in AWA, they're in Sardinia, Koya Aria and Loma Linda, California.
That one always makes me laugh, but these are the healthiest people that they live the longest in the healthiest form.
(15:07):
These people, they don't count macros.
The, they are not medication based.
They don't track food, they don't eat processed foods.
They don't obsess over things like protein grams.
Even though I sometimes do, and if you look at these places in the world, they eat legumes, they eat olive oil, rice, potatoes, vegetables, they're not low carb, they're not keto, they're not carnivore, they're not, and yes, these areas of the world, they also eat bread.
(15:32):
They drink wine.
And you know what else they do? They move all day, every day.
Not necessarily in gyms, but through living, walking, gardening, carrying, squatting, climbing hills, the, they have shown us that for decades.
This is not a macro thing.
This is a quality thing, and it's not an intensity thing.
(15:54):
This is a consistency thing.
I think what they say about the Blue Zones is that they eat food that reminds them where it came from, which I think is, which I think is pretty cool.
And I'll think about consistency.
So I do I've got a mentor coach, nothing to do with health or anything like this.
(16:16):
Com different, completely different thing in my life.
And he said something really interesting.
The other day and he was saying, don't get obsessed with the results.
Get obsessed with consistency.
So get obsessed with doing the work necessary and less obsessed with the results.
Because if you do that, and it's so true, and this has got nothing to do with health, body composition, anything.
(16:41):
But if you do that, the results will always come without the anxiety of the results coming.
And I thought, wow, I'm gonna steal that.
So what he's saying is what, putting that in my world, saying not to get obsessed with the results, the constant tracking of results and the disappointment if one day you measure differently or or the anxiety that goes with it, but getting absolutely out of your mind, obsessed with the consistency of.
(17:13):
Maybe the quality of your food and definitely of your exercise.
Not worrying about if this workout was better than that workout.
If the results I have my up showing if my what's my weight? What I mean, what does the mirror say? But being absolutely out of your mind, obsessed with being consistent and so true the results will take care of the themselves.
(17:40):
At this point, let me throw in a few jaw dropping statistics for you.
The US now consumes over 60% of its calories from ultra processed foods.
Ultra processed foods wasn't even a category, a generational or so ago.
Isn't that crazy? In 1960, sir, they showed that men consumed over 3000 calories a day and were leaner than the men today.
(18:04):
That doesn't surprise me.
Why? Because the calories came from real food.
Ultra processed foods don't behave the same as real food.
There was a bit more recent, but a 2015 study in the anals of internal medicine.
It, this was an interesting one, when participants were just told to increase their fiber, that's all they were told.
(18:29):
Increase your fiber, and that's what they did.
And they lost as much weight as those participants that were following that were following the American Heart Association diet plan, but they only had one rule.
Eat more fiber.
That right there is the power of food quality.
And then we've got, polyphenol.
So polyphenols are compounds found in colorful whole plant foods things like berries, cocoa, olive oil, red onions, things like this.
(18:53):
And polyphenols reduce oxidative stress.
They improve gut diversity and they influence gene expression, which is definitely an integral part.
Fat metabolism.
Now a 2020 review.
CMR reviews are getting a bit more recent, a 2020 review in nutrients.
Found that foods high in polyphenol improved fat loss independently of calories consumed.
(19:16):
So when people just ate more high polyphenol foods, they lost fat without changing the calories.
What else have I got here? Oh, here's the stat I was looking for with regards to Gen Z.
I wasn't reading my notes and there was once a study that cites that Gen Z 37% plan to skip the gym and just turn to medication for their body composition gold.
(19:48):
37% are admitting to it, and yet I still.
My thoughts still go to the hedonic way of eating.
That's purely based on smell, taste, sensation, senses enjoyment, emotional reward.
(20:12):
And the more we move towards that, the harder it's gonna get back to the homeostatic way of eating.
And yet still.
Regulations are occurring in our body.
So I'm thinking now of leptin.
So leptin is one of the appetite regulators, and what usually happens with leptin is when we lose body fat because leptin is stored in fat.
(20:38):
When we lose body fat, leptin goes down.
And when lep leptin goes down, leptin is a message that goes to the brain and the brain.
The, because leptin is reduced.
The message is, oh my gosh, we're.
We're losing body fat stores.
And the brain says, okay, fine.
Hold my beer and this is what I'll do.
And what the brain does, it makes the host hungrier and it slows down expenditures.
(21:02):
So it slows down how many calories the person is burning, and it makes them hung.
And this is a one of the feedback loops when the body is noticing that, hey.
We're under our normal weight.
Leptin go leptin lowers the message that goes to the brain.
The brain says, Hey, fine, I'm gonna try and I'll try and fix this by getting the person to eat more and I'm going to reduce their calorie expenditures.
(21:25):
So metabolism slows down so that, that's just off the record here, but this is where when you crash weight off, when you drop a bunch of weight very quickly, then.
What happens with leptin is it drops very quickly, the mess that the message goes to brain.
Like we don't know what's going on, but we just lost a bunch of our body fat stores and the person will become very hungry and the metabolism will slow.
(21:52):
The example that I've used in prior podcasts competitors, I was in the fitness world for decades.
And my example has always been, you've never seen anybody eat as much as a post competition fitness competitor, bodybuilder or physique competitor.
What, whatever category they are now.
That's election thing.
(22:14):
So they've been in such a place of restriction that they got, they've got their body so low and they've usually dropped it really quickly that the message that of leptin that goes to the brain is oh my gosh, we have dropped so much weight.
And the brain says, fine, I'm gonna slow the metabolism down and I'm gonna make 'em real hungry.
And this is where you get the standard competitor that's doing two hours of cardio to day a day.
(22:35):
To work out today, and they're losing weight at a snail's pace because the body's fine, I'm just gonna, I'm just gonna reduce their calorie expenditure.
So they think they're burning, 500 calories in the treadmill.
They're not, they're doing all those hours of cardio and they're not losing weight.
How is that possible? This is how it's possible because of this feedback loop.
But now, fast forward to what we've got going on today, and we've got people crashing weight very fast.
(23:03):
Leptin is dropping because, leptin is stored in, perhaps leptin is dropping the message that goes to the brain usually of leptin.
And the brain says, fine, I'm gonna make this host hungry and I'm going to slower this person's metabolism down.
They're gonna, they're going to use less calories.
Now medication based, and I'm just ranting, not ranting, I'm just just trying to join the dots here.
(23:27):
Now what's happening is like the brain doesn't make you hungry.
You're not hungry.
But does that mean leptin didn't do anything? Maybe the host didn't get hungry yet because of a medication, but it doesn't mean their metabolism didn't slow.
Remember, there's two promise to that fork.
When you reduce your body fat too fast, leptin will make you hungry and it will reduce your calorie output.
(23:52):
If you're not hungry, does that mean it's still reducing your calorie output? You see where I'm going with this? It's a kind of fascinating, so getting back to the actual way of eating.
So now we're seeing a move towards, and this is.
Beyond the weight loss medications.
I'm just talking about generally with the food industry and we're moving the, they're pushing towards a more hedonic way of eating because let's face it, you could sell a lot more food if people are eating because it smells good, it tastes good, it sounds good, and it's giving you, making you feel pretty good.
(24:28):
You could sell a lot more food.
So what are they doing? So I mentioned flavor layering.
So what is flavoring Flavor Layering is a deliberate combination of sweet, salty, fatty flavors all in one bite.
It's it's to avoid sensory specific satiety.
(24:51):
Think about nacho cheese dips.
Think about.
I know barbecue flavor on anything.
Think about loaded desserts with sweet, salty, crunchy, and creamy.
What else are they doing? These pre precision scientists, I guess they're food scientists.
I.
They they hire companies sensory engineers is what they're called.
So they will use neuroimaging, so they will see which flavors light up the world sense of somebody's brain.
(25:18):
They will use EEG, which is to track brain responses, to taste.
They will use possibility maps to identify the most irresistible combinations.
This isn't about food here.
The, they're talking about producing edible dopamine devices.
Then we've got the hidden additives to to enhance.
Mouth feel and to enhance craveability.
(25:42):
Did you know mouth feel was a thing? So they use emulsifiers like lehan monoglycerides to make a fat feel creamier.
They're going to use gums for texture memory.
They're gonna use salt crystals.
Very various size of salt crystals which extend flavor.
Release.
Across a bite.
They also have been forever.
(26:02):
But using artificial sweeteners and fat substitutes that bypass calorie detection but still stimulate cravings.
So you'll notice people that really love their artificial sweeteners, they'll eat a lot.
They'll eat a huge amount.
What about the hyper palatability algorithms out there? So some companies.
(26:23):
We will use machine learning to identify the most addictive combination.
So do they use crunchiness, sweetness, melt in the mouth, sensation, aroma, volatility, and they'll combine those and they're they'll track to identify which is the most addictive combination.
These combinations are then tweaked until they hit.
(26:45):
What they call a bliss spot at the exact level where pleasure peaks, but satiety never quite sits in.
And now what oh my gosh.
Talk about making money.
We've got the portion and packaging psychology, like if you say something's a snack pack, people it increases binge, binge eating because they think, oh it's small, it's a snack pack.
(27:09):
And I'm, I had two of them, but there was 700 calories in that snack pack.
Or think about.
Mixing flavors in one pack, like multi flavored chips or gummy packs, things like that.
So that prevents what they call flavor fatigue, where you get sick of the food and you stop eating it.
But if you've mixed the flavors together, apparently you don't.
(27:31):
I.
We spoke about the texture, variety, the salt, crunchy, and gooey in one product, and that keeps sensory interest high.
If you think about just the good old fashioned Snickers bar, it's sugar, salt, caramel, chew noga, fluff chocolate, melt peanut butter.
It's all there in one bite.
But now we have product targeting for the medicated populations, and this is, evil but brilliant.
(27:56):
So now you're getting GLP friendly snacks that are tiny, but hyper flavored.
You've got appetite Redu in parentheses, appetite reduced bars, so people with a reduced appetite that know they have to eat something.
They now have the option of, again, buying appetite, reduced bars.
(28:17):
So these are these bars have intense flavor, emulsifies and sweetness, so they deliberately make the flavor incredibly in intense.
So even if you're not hungry, you actually want to eat it.
It actually want to eat it.
See what I'm saying? Even though you're not hungry, you actually still want to eat it because it's that hedonic eating model again, where you're not eating for hunger.
(28:43):
So products are even being marketed for things like people that don't want to eat it as much anymore, but again, they're triggering this massive hedonic reward.
So you got.
Less food to cost the food in industry less, more engineering.
And it's all geared towards the pleasure, density per bite.
(29:04):
And this is skyrocketing.
What about what they're doing? I.
Before you even get to the food.
So the fast food chains now and the snack brands use push notifications, reward points and streaks.
I think they call streaks to trigger dopamine before you even eat.
The food ads will often show, will often have chewing sounds, crunch sounds, steam drips, and these are all activating mirror neurons.
(29:34):
An increasing impulse.
So now we've got this digital plus biological hedonic trap.
So I, what I'm saying is we've got beyond junk food now.
So even health foods like protein snacks, sugar-free treats or low carb dessert are being engineered for maximum flavor with minimum volume that reinforce.
(29:58):
The same dopamine, first nourishment, last type of cycle, and that's the trap I don't want people to get into.
So health foods.
A protein bar, a sugar free treat, a low carb dessert, which prior was somewhat innocent and it was somewhat enjoyed when you're, when you're on your health journey.
(30:20):
But these are being engineered for maximum flavor and there lies the danger because when we get addicted to flavor palatability through highly engineered food.
It is very difficult to go back.
(30:41):
If you go back in the podcast, you'll see the chat that the Rat and the Cheesecake podcast.
If you don't know what I'm talking about, I'll definitely go back and listen to that one, especially if you have kids because it's scary.
Very how do you move, how do you reverse away from highly palatable foods back to your, chicken, rice, and broccoli? So I'm just somewhat fascinated by this.
(31:07):
Just thinking forward to what this is gonna look like.
How do we even avoid it? I honestly think the only way we avoid this is through education.
Just by I, because most people are just falling into this trap because they're not aware that it's a trap.
And before you know it, they are trapped in this prison of flavor and dopamine.
(31:27):
Yeah.
So I still think education is the number one way and getting kids young enough to understand nutrition and things like this.
'Cause nobody intentionally mo moves away from homeostatic eating patterns and into hedonic.
Eating patterns, but once you're there, it's very hard to reverse.
(31:49):
And then you get this generational influence.
So we've got the next generation where they've maybe never exercised and they've always ate highly engineered foods.
How do we reverse that? I used to have this thought pattern when it came to.
The Fat Cell theory, which I'll save that for another podcast, but the fat cell theory being that, you get an obese young adult with a lot more fat cells, how do you turn that back? How do you reverse that? In the same way? Now I'm thinking, my gosh, if you've got these young adults that have.
(32:28):
Live their entire lives on highly palatable foods.
How do you reverse that? How do you tell them when they have some health crisis because of chronic inflammation? And again, why wouldn't they have chronic inflammation? You can destroy your gut lining in two hours.
Let alone eating decades of ultra processed food.
(32:50):
You can destroy your gut lining in hours.
So yes, their body weight might be okay and all this lot, but it doesn't mean they're dodging the bullet of inflammation.
And inflammation is the cornerstone of every health issue.
So now the health issues add up, show up, push it, say, and now you're telling this person, oh you have to clean up your eating.
(33:11):
And they've never ate any differently.
How on earth do you do that? Sorry, I think I'm starting to ramble, but I could talk about this forever.
Hedonic eating versus homeostatic eating, being the biological feedback where have your body being hungry and to trigger the cue to eat versus the deliberate engineering of food towards.
(33:38):
Being highly triggered by taste, smell, and even the sound of food.
Couple this with the decline of exercise as being thought of as highly optional and, and maybe the lack of parental guidance because the parents don't know any better.
(34:06):
I dunno, what do we look like in 25, 50 years? What do you think? Okay, that's it for today.
How actually pressed everybody? Yeah.
I was in the gym this morning and I was thinking I really need to do some podcasts on training.
I.
I have been a trainer for 30 years.
I'm I am pretty good at that.
So maybe I'll change it up a little bit and talk a lot more about training.
(34:28):
If you have any topics that you want me to discuss, please let me know.
I know I've got a podcast on collagen that.
I thought I loaded, but I don't think it loaded.
So let me redo that one and just remember that the tight 28 program is starting on Sunday tight 20 eight.com.
It is a program to illustrate the role of food sensitivities.
(34:52):
It's never been more important than it is now.
Wow.
And it's also gonna be the program that people avoid and hopefully by the.
Tone of this podcast.
You understand why? Because not, I only am I asking people to eat really clean for 28 days.
I'm asking them to take out the four main irritants, soy, dairy, gluten, and added sugar.
(35:16):
You see the challenge? Hey, maybe I'll be doing this program by myself.
No, I won't, but I suspect it'll be a smaller group than is normal.
Anyway, if you want more information on that, go to type 20 eight.com.
It's an opportunity to work with me very closely.
It's as close to, it's as close to one, one coaching as you can get in a group format.
(35:37):
And I charge a lot of money for my one-on-one coaching.
So if you like what I do, I would definitely run over and check out Type 28, look at the curriculum, see if it's something you'd like to be involved in because we start on Sunday.
I do hope you enjoyed this episode of Midlife Mayhem.
Be sure to subscribe and be sure to tell your friends about this wonderful podcast.
(35:58):
If you would like more of me than on social, it's simple.
Just my name at Joanne Lee Cornish.
Also my website, the shrink shop.com,
where you can see all my coaching programs.
There are many ways we can work together.
Obviously I do private one-on-one coaching.
I do the, all my programs are in a self-study form and all my programs are run as a live program at least once a year.
(36:25):
I try and do twice, but it usually ends up being once I have, mindset program.
I have my awesome five JP creek shred that people love.
I have the signature weight loss program.
I have tight 28, which is advanced weight loss.
I have muscle mastery, and I have midlife mastering midlife.
So six programs that offer a progression to fully understand the body composition through the ages.
(36:50):
If you have questions, if you're wondering how I can help you, then simply shoot me an email.
At Joe j@theshrinkshock.com,
tell me what's going on and I'll get back to you and let you know the way I can help.
Okay, that's it for now.
Hey there, listeners.
I am Joanne Lee Cornish, your Truth Bomb Dropper in the world of weight loss, body composition, and mastering the art of rocking the body you've always deserved and dreamed of in midlife and beyond.
Let's cut through the noise.
Society tells us it's downhill from now on.
We're told to embrace the middle age weight gain, embrace the muscle loss, and poor health.
(00:36):
If that's your vibe, then cool.
But if you're ready to defy the narrative, then I am your gal.
This podcast is.
A No Fluff podcast where we break down the essential truths of body composition, toss around some practical tips, and dissect the latest trends.
I'm not here to sugarcoat.
I'm here to show you what's not just possible, but down, out probable for you.
(01:02):
If you enjoy this content, be sure to click the link in the show notes to explore how we can team up and kick Medioc to the curb.
I offer one-on-one coaching my ever popular group coaching programs and my corporate Educate to Elevate program.
Okay, let's get on with the podcast.
Enjoy.
(01:26):
Hello? Hello.
It is the last day of June.
Can you believe it? Today I want to talk about homeostatic versus hedonic eating.
What is that? So let's break these two down.
These are two models that govern why we eat the, so the homeostatic eating model is driven by biology.
The reason that we eat under the homeostatic model is.
(01:50):
Your body's low on energy, your stomach is empty.
You your brain tells you to eat simple biology, right? But then you have the hedonic eating model, and this is driven by dopamine.
So this is, you're not hungry, but the smell, the taste, or the emotional reward of food makes you eat anyway.
Eight.
And what we're seeing now, and we've been seeing it since the late 1960s, but it's really snowballing now, is that the modern food industry is engineering.
(02:18):
Its food towards hedonic eating, so it's pushing its food and designing its food around driving dopamine, driving, eating.
Not governed by hunger, but governed by smell, taste, or some emotional connection.
(02:38):
So how are they? How are they doing this with the food? They do flavor layering.
That's a thing.
Salt and sweet and salty combination that's been done for a long time.
Texture contrasts.
They even use sound.
People believe that.
So yeah, they, in the food industries, will make their food crunchier and make the crunch louder.
(03:00):
Because that is all part of the food and eating sensation, right? So that's crazy.
So this is a big part of why people are snacking even when they're full.
And this is where, protein bars or sugar free ice cream, or these are class as pretty healthy foods or a better option, but even these can feel pretty addictive.
(03:22):
And now we've got the weight loss medications and this is reducing the homeostatic model, right? So it's reducing homeostatic hunger because if the homeostatic eating model is.
Your body's low in energy, your stomach is empty.
Your appetite regulators kick in.
Your brain tells you to eat so you eat well.
(03:44):
If you're not, if you, the brain's not telling you to eat.
If the brain's not being told that you're hungry so you don't eat, then we're re reducing homeostatic hunger.
And now there's more of the eating becomes hedonic.
So what I'm saying here is people aren't eating because they're hungry.
They, they're eating less food but often when they do, they're going straight for the dopamine bomb bombs.
(04:10):
Whereas before, maybe because they had this desire to change their body composition, they were more aware of the food quality and eating better foods.
That is shifting for a lot of people.
And because, they're getting the results.
And I have no dog in this fight.
We're in a fascinating arena right now, but there's no denying that.
(04:35):
When you're getting the results, these foods that you wouldn't have touched before, but now you're getting away with it and you're not eating as much of it, but still they're working with dopamine and that can become a very addictive a addictive cycle.
That's not without consequence.
So what we've got going on right now is.
(04:59):
Maybe a cultural shift, right? Cultural shift.
So if you go back two generations, I'm thinking of my grandmother right now.
Okay.
And I think of my grandmother's she didn't count carbs, she didn't worry about her protein, one gram of protein for pound of bi lean body weight.
But her generation was very slim.
(05:21):
And what, but we think about it.
What were they doing? They were eating real food.
Believe me.
There was butter, there was sugar, there was cakes, there was all sorts of that at my grand's house.
But what there also was exercise and activity was not optional.
It was an essential part of life.
I watched my grandmother, walk to the shops to get her grocery shopping.
She would carry them home.
I remember her riding a bike.
(05:43):
I remember that my grandmother, she grew, I say grandmother in a singular because I only knew one grandparent.
So that's why I talk about my grandmother.
It's not like I didn't have two, but I didn't, I only knew one of them, and she danced.
So she was a really phenomenal dancer, and she danced right into her later life.
But this is, but think about when she was growing up.
(06:03):
There wasn't television.
There was a, technology so people would go out and activity and exercise per se was was a fun thing to do.
It was an, it was, it was a fun thing too.
It was an activity that people would all go out and dance and that was something she continued right through her life.
And then I think of my mom now.
It's funny 'cause I hadn't thought of this example until I'm just saying it now, but my mom was a semi-pro ballroom dancer as well.
(06:30):
She probably watched her mom, 'cause my grandma was my mom's mom dancing.
She took up dancing at a very young age and her and my dad also did ballroom dancing.
Right through till after midlife when I think my dad heard his back.
And it wasn't as simple, but my point being exercise in years gone by, for one, it wasn't exercise, right? They weren't going to a gym.
(06:55):
Neither my grandmother nor my mother went to a gym, but they did a lot of activity.
So a lot of the activity of daily life was not optional.
They, my grandmother as a child, she used to wash her clothes by hand, pushing a lawnmower.
It wasn't a, those heavy things.
Walking to the grocery store, carrying the groceries back dancing as a as a, what is the word I am looking for, that I'm struggling for for fun, but I'm forgetting a word.
(07:24):
Anyway, you get my point.
My mob followed some of my grants habits.
So that's the kind of parental modeling that I'll talk about in a second.
But what I'm saying is we're seeing culture change here and change is inevitable.
But what we're looking at here is I.
Exercise is becoming totally optional Now.
(07:48):
It was always in the last generation or so, it's always been optional.
People exercise because they wanted to, not because they needed to.
Now you de let your kid take your bike to school.
You you're definitely not going to Costco and carrying your stuff home, right? So ex exercise and activity has become optional but still a lot of people did it.
(08:10):
And in most cases it was because they had the desire to change the body composition.
Let's get real, most people 10 years ago weren't going to the gym because, they were thinking about, oh, my inflammation marker isn't, oh, they were going it because they wanted to look better.
And also the food they were reading, the food were their choice that the they were choosing was also.
Under that same spotlight of, oh, I kind of wanna look better until they're all a little bit more conscious about the way they ate.
(08:36):
We're moving away from that now, right? Because now we're getting, and again, I have no dog in this fight.
I have no dog in this fight.
This is simply observation.
But now we're moving.
We're in a time where we're getting the body composition results, at least in terms of weight loss right now.
With when the patents run out, I know, is it gonna be over the counter medication that's really on the horizon.
(09:02):
And so exercise was already optional, but now a lot of people would perceive exercise as not even necessary.
So gym memberships dying off and we're already seeing that they're already got studies that showing that the drop in gym memberships and when you think about it, I think it's 67% of gym memberships aren't even used.
It's gonna be worse than that 'cause people won't even have a gym membership in the first place.
(09:25):
So we've got this shift to less exercise and we've got this shift, big shift towards the hedonic.
Eating model where we're not eating because of hunger.
'cause nobody's gonna be hungry anymore.
'cause we've got a shot or a pill for that.
(09:47):
And now we're gonna move towards the hedonic eating pattern eating model where eating is based on.
How something tastes, how palatable.
It's what it smells like, even how it sounds.
Now, the problem there, the crazy problem there is once we're eating that way once, that they are the cues for eating.
(10:09):
It's hard to get.
Hard to turn the clock back.
It's very difficult to get back to the homeostatic way of eating where we're eating because of hunger cues.
It's very difficult when you're eating highly palatable foods to get back to eating less pal palatable, but very healthy food.
(10:30):
And, I almost feel like we're in this.
Time and space where the analogy would be like the toothpaste out the tube, right? How are we gonna get it back in? How are we gonna, how are we going to help the next generation understand the benefits of quality food and the benefits of exercise with regards to health and, mental health as well.
(11:00):
You see the challenge? We have the Gen Z generation, I think that's up to, I think that's up to 28 years at level.
Is that right? And they have said they will said they'd rather take a medication over movement.
They've already said that, and this is, again, not judging them, it's just, it's very normalized.
(11:21):
I feel like, especially in America where the TB adverts are full of, adverts for medication.
So the use of medications is very much normalized.
It's cer certainly not taboo and maybe that's not necessarily a bad thing.
But when it's at the sacrifice of something else as, as great as exercise, then there's a problem.
(11:44):
And then you've gotta think a generation, what generations 25 years and how quickly that those kids will become parents themselves.
And now how do the generational consequences of that stack up? So if you've got what are the sta what are the, what does the data say here? If the parents are not active, then the chance of the kids being sedentary, it's five to six times more chance of the kids being sedentary because you've got parental modeling going on here.
(12:19):
So the example I use about my family.
And it's funny because I didn't even think about that until I, I just said it was, why do you think my mom became a ballroom dancer? She saw her mom and dad going out dancing all the time.
They probably taught them how to dance.
They probably took my mom to a dance.
So there's that.
There's that parental modeling.
What if your parents have never exercised? Never.
(12:44):
What if it's not even in school and they've never exercised? The chance of.
The, those tho their children exercising are gonna be pretty slim again, and no fault of the parents.
You've just got the kids of this generation exercise activity optional.
(13:12):
Moving into also maybe more, more open to medication and hacks like that, and then blink for a second, and those kids will be having kids.
And now though, you're gonna get a generation where they've generations where the kids have never seen their parents exercise.
(13:32):
If you never, ever saw your parents exercising, there's a, it would be very foreign of you to go out and just start something.
So this is just food for thought, excuse the pun.
What if we're moving towards a generation where I.
Hunger is odd.
That's just odd.
It's strange to feel hungry is just weird, so maybe it's even thought of as bad.
(13:54):
And satiety is something that is easily solved.
Maybe the thought that health is a number on a scale, and now the normalized weight is a lot lower than it ever was.
And nutrition is just it has nothing to do with nourishment.
It's all to, it's not nothing to do with nourishment or functional fuel.
It's all geared around this hedonic eating model where we're eating for basically pleasure.
(14:22):
So let's think about.
Moving on with, just take that and go and think of it, echo that into the next two to three generations.
And it's a fascinating thought provoking visual.
I think you'll agree right Now let's compare that to the Blue Zones.
(14:44):
Do you know what the Blue Zones are? So the Blue Zones are these people are the healthiest and they live the longest.
And where are they? They're in, it's weird, right? They're in AWA, they're in Sardinia, Koya Aria and Loma Linda, California.
That one always makes me laugh, but these are the healthiest people that they live the longest in the healthiest form.
(15:07):
These people, they don't count macros.
The, they are not medication based.
They don't track food, they don't eat processed foods.
They don't obsess over things like protein grams.
Even though I sometimes do, and if you look at these places in the world, they eat legumes, they eat olive oil, rice, potatoes, vegetables, they're not low carb, they're not keto, they're not carnivore, they're not, and yes, these areas of the world, they also eat bread.
(15:32):
They drink wine.
And you know what else they do? They move all day, every day.
Not necessarily in gyms, but through living, walking, gardening, carrying, squatting, climbing hills, the, they have shown us that for decades.
This is not a macro thing.
This is a quality thing, and it's not an intensity thing.
(15:54):
This is a consistency thing.
I think what they say about the Blue Zones is that they eat food that reminds them where it came from, which I think is, which I think is pretty cool.
And I'll think about consistency.
So I do I've got a mentor coach, nothing to do with health or anything like this.
(16:16):
Com different, completely different thing in my life.
And he said something really interesting.
The other day and he was saying, don't get obsessed with the results.
Get obsessed with consistency.
So get obsessed with doing the work necessary and less obsessed with the results.
Because if you do that, and it's so true, and this has got nothing to do with health, body composition, anything.
(16:41):
But if you do that, the results will always come without the anxiety of the results coming.
And I thought, wow, I'm gonna steal that.
So what he's saying is what, putting that in my world, saying not to get obsessed with the results, the constant tracking of results and the disappointment if one day you measure differently or or the anxiety that goes with it, but getting absolutely out of your mind, obsessed with the consistency of.
(17:13):
Maybe the quality of your food and definitely of your exercise.
Not worrying about if this workout was better than that workout.
If the results I have my up showing if my what's my weight? What I mean, what does the mirror say? But being absolutely out of your mind, obsessed with being consistent and so true the results will take care of the themselves.
(17:40):
At this point, let me throw in a few jaw dropping statistics for you.
The US now consumes over 60% of its calories from ultra processed foods.
Ultra processed foods wasn't even a category, a generational or so ago.
Isn't that crazy? In 1960, sir, they showed that men consumed over 3000 calories a day and were leaner than the men today.
(18:04):
That doesn't surprise me.
Why? Because the calories came from real food.
Ultra processed foods don't behave the same as real food.
There was a bit more recent, but a 2015 study in the anals of internal medicine.
It, this was an interesting one, when participants were just told to increase their fiber, that's all they were told.
(18:29):
Increase your fiber, and that's what they did.
And they lost as much weight as those participants that were following that were following the American Heart Association diet plan, but they only had one rule.
Eat more fiber.
That right there is the power of food quality.
And then we've got, polyphenol.
So polyphenols are compounds found in colorful whole plant foods things like berries, cocoa, olive oil, red onions, things like this.
(18:53):
And polyphenols reduce oxidative stress.
They improve gut diversity and they influence gene expression, which is definitely an integral part.
Fat metabolism.
Now a 2020 review.
CMR reviews are getting a bit more recent, a 2020 review in nutrients.
Found that foods high in polyphenol improved fat loss independently of calories consumed.
(19:16):
So when people just ate more high polyphenol foods, they lost fat without changing the calories.
What else have I got here? Oh, here's the stat I was looking for with regards to Gen Z.
I wasn't reading my notes and there was once a study that cites that Gen Z 37% plan to skip the gym and just turn to medication for their body composition gold.
(19:48):
37% are admitting to it, and yet I still.
My thoughts still go to the hedonic way of eating.
That's purely based on smell, taste, sensation, senses enjoyment, emotional reward.
(20:12):
And the more we move towards that, the harder it's gonna get back to the homeostatic way of eating.
And yet still.
Regulations are occurring in our body.
So I'm thinking now of leptin.
So leptin is one of the appetite regulators, and what usually happens with leptin is when we lose body fat because leptin is stored in fat.
(20:38):
When we lose body fat, leptin goes down.
And when lep leptin goes down, leptin is a message that goes to the brain and the brain.
The, because leptin is reduced.
The message is, oh my gosh, we're.
We're losing body fat stores.
And the brain says, okay, fine.
Hold my beer and this is what I'll do.
And what the brain does, it makes the host hungrier and it slows down expenditures.
(21:02):
So it slows down how many calories the person is burning, and it makes them hung.
And this is a one of the feedback loops when the body is noticing that, hey.
We're under our normal weight.
Leptin go leptin lowers the message that goes to the brain.
The brain says, Hey, fine, I'm gonna try and I'll try and fix this by getting the person to eat more and I'm going to reduce their calorie expenditures.
(21:25):
So metabolism slows down so that, that's just off the record here, but this is where when you crash weight off, when you drop a bunch of weight very quickly, then.
What happens with leptin is it drops very quickly, the mess that the message goes to brain.
Like we don't know what's going on, but we just lost a bunch of our body fat stores and the person will become very hungry and the metabolism will slow.
(21:52):
The example that I've used in prior podcasts competitors, I was in the fitness world for decades.
And my example has always been, you've never seen anybody eat as much as a post competition fitness competitor, bodybuilder or physique competitor.
What, whatever category they are now.
That's election thing.
(22:14):
So they've been in such a place of restriction that they got, they've got their body so low and they've usually dropped it really quickly that the message that of leptin that goes to the brain is oh my gosh, we have dropped so much weight.
And the brain says, fine, I'm gonna slow the metabolism down and I'm gonna make 'em real hungry.
And this is where you get the standard competitor that's doing two hours of cardio to day a day.
(22:35):
To work out today, and they're losing weight at a snail's pace because the body's fine, I'm just gonna, I'm just gonna reduce their calorie expenditure.
So they think they're burning, 500 calories in the treadmill.
They're not, they're doing all those hours of cardio and they're not losing weight.
How is that possible? This is how it's possible because of this feedback loop.
But now, fast forward to what we've got going on today, and we've got people crashing weight very fast.
(23:03):
Leptin is dropping because, leptin is stored in, perhaps leptin is dropping the message that goes to the brain usually of leptin.
And the brain says, fine, I'm gonna make this host hungry and I'm going to slower this person's metabolism down.
They're gonna, they're going to use less calories.
Now medication based, and I'm just ranting, not ranting, I'm just just trying to join the dots here.
(23:27):
Now what's happening is like the brain doesn't make you hungry.
You're not hungry.
But does that mean leptin didn't do anything? Maybe the host didn't get hungry yet because of a medication, but it doesn't mean their metabolism didn't slow.
Remember, there's two promise to that fork.
When you reduce your body fat too fast, leptin will make you hungry and it will reduce your calorie output.
(23:52):
If you're not hungry, does that mean it's still reducing your calorie output? You see where I'm going with this? It's a kind of fascinating, so getting back to the actual way of eating.
So now we're seeing a move towards, and this is.
Beyond the weight loss medications.
I'm just talking about generally with the food industry and we're moving the, they're pushing towards a more hedonic way of eating because let's face it, you could sell a lot more food if people are eating because it smells good, it tastes good, it sounds good, and it's giving you, making you feel pretty good.
(24:28):
You could sell a lot more food.
So what are they doing? So I mentioned flavor layering.
So what is flavoring Flavor Layering is a deliberate combination of sweet, salty, fatty flavors all in one bite.
It's it's to avoid sensory specific satiety.
(24:51):
Think about nacho cheese dips.
Think about.
I know barbecue flavor on anything.
Think about loaded desserts with sweet, salty, crunchy, and creamy.
What else are they doing? These pre precision scientists, I guess they're food scientists.
I.
They they hire companies sensory engineers is what they're called.
So they will use neuroimaging, so they will see which flavors light up the world sense of somebody's brain.
(25:18):
They will use EEG, which is to track brain responses, to taste.
They will use possibility maps to identify the most irresistible combinations.
This isn't about food here.
The, they're talking about producing edible dopamine devices.
Then we've got the hidden additives to to enhance.
Mouth feel and to enhance craveability.
(25:42):
Did you know mouth feel was a thing? So they use emulsifiers like lehan monoglycerides to make a fat feel creamier.
They're going to use gums for texture memory.
They're gonna use salt crystals.
Very various size of salt crystals which extend flavor.
Release.
Across a bite.
They also have been forever.
(26:02):
But using artificial sweeteners and fat substitutes that bypass calorie detection but still stimulate cravings.
So you'll notice people that really love their artificial sweeteners, they'll eat a lot.
They'll eat a huge amount.
What about the hyper palatability algorithms out there? So some companies.
(26:23):
We will use machine learning to identify the most addictive combination.
So do they use crunchiness, sweetness, melt in the mouth, sensation, aroma, volatility, and they'll combine those and they're they'll track to identify which is the most addictive combination.
These combinations are then tweaked until they hit.
(26:45):
What they call a bliss spot at the exact level where pleasure peaks, but satiety never quite sits in.
And now what oh my gosh.
Talk about making money.
We've got the portion and packaging psychology, like if you say something's a snack pack, people it increases binge, binge eating because they think, oh it's small, it's a snack pack.
(27:09):
And I'm, I had two of them, but there was 700 calories in that snack pack.
Or think about.
Mixing flavors in one pack, like multi flavored chips or gummy packs, things like that.
So that prevents what they call flavor fatigue, where you get sick of the food and you stop eating it.
But if you've mixed the flavors together, apparently you don't.
(27:31):
I.
We spoke about the texture, variety, the salt, crunchy, and gooey in one product, and that keeps sensory interest high.
If you think about just the good old fashioned Snickers bar, it's sugar, salt, caramel, chew noga, fluff chocolate, melt peanut butter.
It's all there in one bite.
But now we have product targeting for the medicated populations, and this is, evil but brilliant.
(27:56):
So now you're getting GLP friendly snacks that are tiny, but hyper flavored.
You've got appetite Redu in parentheses, appetite reduced bars, so people with a reduced appetite that know they have to eat something.
They now have the option of, again, buying appetite, reduced bars.
(28:17):
So these are these bars have intense flavor, emulsifies and sweetness, so they deliberately make the flavor incredibly in intense.
So even if you're not hungry, you actually want to eat it.
It actually want to eat it.
See what I'm saying? Even though you're not hungry, you actually still want to eat it because it's that hedonic eating model again, where you're not eating for hunger.
(28:43):
So products are even being marketed for things like people that don't want to eat it as much anymore, but again, they're triggering this massive hedonic reward.
So you got.
Less food to cost the food in industry less, more engineering.
And it's all geared towards the pleasure, density per bite.
(29:04):
And this is skyrocketing.
What about what they're doing? I.
Before you even get to the food.
So the fast food chains now and the snack brands use push notifications, reward points and streaks.
I think they call streaks to trigger dopamine before you even eat.
The food ads will often show, will often have chewing sounds, crunch sounds, steam drips, and these are all activating mirror neurons.
(29:34):
An increasing impulse.
So now we've got this digital plus biological hedonic trap.
So I, what I'm saying is we've got beyond junk food now.
So even health foods like protein snacks, sugar-free treats or low carb dessert are being engineered for maximum flavor with minimum volume that reinforce.
(29:58):
The same dopamine, first nourishment, last type of cycle, and that's the trap I don't want people to get into.
So health foods.
A protein bar, a sugar free treat, a low carb dessert, which prior was somewhat innocent and it was somewhat enjoyed when you're, when you're on your health journey.
(30:20):
But these are being engineered for maximum flavor and there lies the danger because when we get addicted to flavor palatability through highly engineered food.
It is very difficult to go back.
(30:41):
If you go back in the podcast, you'll see the chat that the Rat and the Cheesecake podcast.
If you don't know what I'm talking about, I'll definitely go back and listen to that one, especially if you have kids because it's scary.
Very how do you move, how do you reverse away from highly palatable foods back to your, chicken, rice, and broccoli? So I'm just somewhat fascinated by this.
(31:07):
Just thinking forward to what this is gonna look like.
How do we even avoid it? I honestly think the only way we avoid this is through education.
Just by I, because most people are just falling into this trap because they're not aware that it's a trap.
And before you know it, they are trapped in this prison of flavor and dopamine.
(31:27):
Yeah.
So I still think education is the number one way and getting kids young enough to understand nutrition and things like this.
'Cause nobody intentionally mo moves away from homeostatic eating patterns and into hedonic.
Eating patterns, but once you're there, it's very hard to reverse.
(31:49):
And then you get this generational influence.
So we've got the next generation where they've maybe never exercised and they've always ate highly engineered foods.
How do we reverse that? I used to have this thought pattern when it came to.
The Fat Cell theory, which I'll save that for another podcast, but the fat cell theory being that, you get an obese young adult with a lot more fat cells, how do you turn that back? How do you reverse that? In the same way? Now I'm thinking, my gosh, if you've got these young adults that have.
(32:28):
Live their entire lives on highly palatable foods.
How do you reverse that? How do you tell them when they have some health crisis because of chronic inflammation? And again, why wouldn't they have chronic inflammation? You can destroy your gut lining in two hours.
Let alone eating decades of ultra processed food.
(32:50):
You can destroy your gut lining in hours.
So yes, their body weight might be okay and all this lot, but it doesn't mean they're dodging the bullet of inflammation.
And inflammation is the cornerstone of every health issue.
So now the health issues add up, show up, push it, say, and now you're telling this person, oh you have to clean up your eating.
(33:11):
And they've never ate any differently.
How on earth do you do that? Sorry, I think I'm starting to ramble, but I could talk about this forever.
Hedonic eating versus homeostatic eating, being the biological feedback where have your body being hungry and to trigger the cue to eat versus the deliberate engineering of food towards.
(33:38):
Being highly triggered by taste, smell, and even the sound of food.
Couple this with the decline of exercise as being thought of as highly optional and, and maybe the lack of parental guidance because the parents don't know any better.
(34:06):
I dunno, what do we look like in 25, 50 years? What do you think? Okay, that's it for today.
How actually pressed everybody? Yeah.
I was in the gym this morning and I was thinking I really need to do some podcasts on training.
I.
I have been a trainer for 30 years.
I'm I am pretty good at that.
So maybe I'll change it up a little bit and talk a lot more about training.
(34:28):
If you have any topics that you want me to discuss, please let me know.
I know I've got a podcast on collagen that.
I thought I loaded, but I don't think it loaded.
So let me redo that one and just remember that the tight 28 program is starting on Sunday tight 20 eight.com.
It is a program to illustrate the role of food sensitivities.
(34:52):
It's never been more important than it is now.
Wow.
And it's also gonna be the program that people avoid and hopefully by the.
Tone of this podcast.
You understand why? Because not, I only am I asking people to eat really clean for 28 days.
I'm asking them to take out the four main irritants, soy, dairy, gluten, and added sugar.
(35:16):
You see the challenge? Hey, maybe I'll be doing this program by myself.
No, I won't, but I suspect it'll be a smaller group than is normal.
Anyway, if you want more information on that, go to type 20 eight.com.
It's an opportunity to work with me very closely.
It's as close to, it's as close to one, one coaching as you can get in a group format.
(35:37):
And I charge a lot of money for my one-on-one coaching.
So if you like what I do, I would definitely run over and check out Type 28, look at the curriculum, see if it's something you'd like to be involved in because we start on Sunday.
I do hope you enjoyed this episode of Midlife Mayhem.
Be sure to subscribe and be sure to tell your friends about this wonderful podcast.
(35:58):
If you would like more of me than on social, it's simple.
Just my name at Joanne Lee Cornish.
Also my website, the shrink shop.com,
where you can see all my coaching programs.
There are many ways we can work together.
Obviously I do private one-on-one coaching.
I do the, all my programs are in a self-study form and all my programs are run as a live program at least once a year.
(36:25):
I try and do twice, but it usually ends up being once I have, mindset program.
I have my awesome five JP creek shred that people love.
I have the signature weight loss program.
I have tight 28, which is advanced weight loss.
I have muscle mastery, and I have midlife mastering midlife.
So six programs that offer a progression to fully understand the body composition through the ages.
(36:50):
If you have questions, if you're wondering how I can help you, then simply shoot me an email.
At Joe j@theshrinkshock.com,
tell me what's going on and I'll get back to you and let you know the way I can help.
Okay, that's it for now.
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