Episode 31: Authenticity Across Platforms: Why Your Brand Voice Must Match with Patricia Viscount

In this episode, Faithann explores the less direct — but just as powerful — networking path with guest Patricia, a conversion copywriter who helps service providers like coaches and consultants attract ideal clients through authentic brand voice and messaging.

Faithann and Patricia unpack how they connected through the Sales Maven Society (shoutout to Nikki Rausch!) and trace the threads of networking that brought them together.

Together, they discuss:

✅ Why consistent brand voice matters across your website, social, emails, and in-person networking

✅ How passion and energy help build stronger relationships and attract the right clients

✅ The magic of voice-of-customer research and why it’s key to differentiating yourself in a crowded market

✅ Why testimonials and “what made you say yes?” stories are gold in your networking pitches

✅ Tips for helping your referral partners know exactly when and how to refer you

You’ll leave this episode inspired to align your messaging, show up authentically, and fine-tune the way you describe your value, so your network can confidently advocate for you.

Links & Resources Mentioned:

• Learn more about Patricia here.

• Find out how well your voice and tone align with your audience's needs and expectations, take this quiz today.

• Nikki Rausch, Salesmaven Society 

• Faithann's “Referrals in 60 Seconds” manual 

• Grab your free "Impressions" guide from Faithann and stand out at your networking meetings.

Connect with Us:

• Gain more networking insight at the Networker's Tour Guide blog.

• Subscribe to Networker’s Tour Guide wherever you listen to podcasts

• Leave Faithann a review — we’d love to hear what topics help you the most!