Episode 35: Taking Care of the Underdogs-Building Lasting Relationships with Mendy from The Honey Do Checklist

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In this heartfelt and insightful episode, host Faithann welcomes long-time collaborator and friend, Mendy, the powerhouse behind The Honey Do Checklist. The two dive into the journey of their professional relationship—how it started at an Oklahoma City Mix and Mingle, and how Mendy’s trustworthy and consistent back-office support has helped Faithann’s business thrive.

They discuss what holds entrepreneurs back from outsourcing key tasks like bookkeeping and admin (spoiler: it’s about control, vulnerability, and trust). Mendy shares how she helps solo entrepreneurs and micro-businesses feel seen and supported—not just with services, but with small, meaningful gestures that build loyalty. From handwritten cards to themed mailers filled with gifts from fellow small businesses, she explains why intentional thoughtfulness is her secret to client retention.

Mendy also explains the challenges of hiring too many service providers at once and the importance of growing relationships over time, both in terms of communication style and expectations.

Key Topics:

• How Faithann and Mendy met through networking and built a working relationship over four years

• What inspired the launch of The Honey Do Checklist in 2020

• The emotional weight of outsourcing business finances

• Why client retention is rooted in visibility, not perfection

• The importance of making clients feel seen with intentional gifting

• How hiring too many providers at once can overwhelm new business owners

• The difference between vendors and partners—and why language matters

Takeaways:

✅ Trust takes time—especially when it comes to your business finances ✅ Small gestures (like a packet of seeds) can leave a lasting impression ✅ Be mindful of how many roles you outsource at once—build relationships gradually ✅ Supporting others starts with communication, consistency, and care

Connect with Mendy: 🌐 The Honey Do Checklist – Website  📷 On Facebook 

Mentioned in the Episode: 📝 Faithann’s blog post: Take Care of the Underdogs – Read Here

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