Episode 45: Building Bold Businesses & Email Funnels That Convert with MacKenzie Morris

❇️ Download Faithann's FREE Resource Below and Deliver Your Next Introduction Like a Pro

8 Ways to Stand Out in Your Introduction

 

In this jam-packed episode of The Networker’s Tour Guide, host Faithann Basore sits down with powerhouse marketer and business strategist MacKenzie Morris. From building a snack brand at age 12 to growing an international wedding business and now coaching others to elevate their marketing systems, MacKenzie shares both her entrepreneurial wins and the mindset that fuels them.

This episode is for anyone who wants to learn how to confidently sell, network intentionally, and turn content into cash flow. MacKenzie also drops a complete five-email funnel strategy that every business owner should steal immediately.

🧠 Whether you're struggling with visibility, feel misunderstood as an entrepreneur, or want to up your email game—this episode delivers.

🔥 What You'll Learn in This Episode:

• Why talking about your goals in networking spaces can open surprising doors

• The origin story of Granana Bites and how early sales instincts shaped her path

• How MacKenzie grew a wedding product business from $125 orders to $1800 average orders using strategic partnerships

• What most people get wrong about webinars—and how to fix it

• A complete breakdown of a 5-email sequence every business should use after a lead magnet or webinar

• How to make your networking presence more approachable (even if you’re not an extrovert)

• Tips for uncovering client pain points through conversation—not pitches

• Her two powerful client transformation stories (including one that generated $20K in 5 days!)

💡 MacKenzie's Funnel Email Formula (Save this!):

1. Delivery Email – Send the lead magnet or freebie

2. About Me Email – Build authority and connection

3. Integration Email – Teach how to use what you gave them

4. Testimonial Email – Show real results and client wins

5. Offer Email – Share how to work with you (calls to action included)

👩‍💼 About MacKenzie Morris: MacKenzie is a visibility strategist and creative marketing expert who helps brands amplify their presence, generate leads, and get paid—without burning out. She's known for building systems that convert and teaching clients how to leverage long-form content like podcasts and webinars for massive business growth.

💻 Work with MacKenzie or Learn More: Instagram | Website | Blog 

📚 Resources Mentioned:

• Mendy’s Episode on Gift Giving & Vendor Relationships

• Mini Tour 6: Six Questions to Ask that Send Awkward Silence Packing

• Book: Worthy by Jamie Kern Lima

🧭 Faithann’s Takeaway Tip: 👉 When you meet someone new, don’t just compliment their outfit—ask them, “What’s the story behind that?” People are wired for story, and it’s an easy way to move a conversation from awkward to meaningful.

🗣️ Like this episode? Share it with a fellow entrepreneur or networking enthusiast. And don’t forget to subscribe and leave a review on your favorite podcast platform!