Marketing IT: Making Your Department's Value Known
In this episode, Tanner and Anthony discuss the challenges IT departments face in communicating their value within an organization. They explore methods for showcasing daily work and major projects to both employees and senior leadership. Key topics include effective internal marketing, handling visibility problems, and balancing technology wins with transparency about challenges. The episode also features a fun game where the hosts put each other on the spot to come up with marketing strategies for various IT scenarios. Whether you're struggling with perception issues or looking to improve your communication strategy, this episode offers valuable insights and practical tips.
00:00 Understanding the Importance of Communication in IT
00:48 Common Misconceptions About IT Roles
02:43 The Visibility Problem in IT Departments
03:36 The Impact of Improved IT Systems
05:21 The Role of Security Tools in IT
06:36 The Challenge of IT Perception
10:30 The Importance of Framing Communication
17:30 Sharing Technology Wins and Success Stories
23:25 Celebrating Security Wins
24:18 Importance of Employee Testimonials
26:07 Branding IT Solutions
28:18 Communicating IT's Value to Leadership
30:08 Transparency in IT Struggles
31:26 Effective Metrics and Reporting
33:34 Marketing IT Initiatives
38:10 Interactive Marketing Exercise
45:19 Key Takeaways and Final Thoughts
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